Analyzing 8,054,6608.1M ReviewsFor 22,84422.8K Experts
Customers frequently praise the knowledgeable staff, ethically sourced crystals, and affordable pricing for items like books, incense, and jewelry. Recurring themes include friendly service, high-quality products, and successful online orders with prompt shipping. However, some reviewers criticize the store for being closed during posted hours, reduced inventory of specific items like sage, and concerns regarding the competence of readers and jewelry pricing.
Data from Google, last updated November 3, 2026.
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and reliability; weakest: momentum.
Bar = this company · dark tick = category median.
183 Google reviews we collected
Phrases our text analysis found in 121 written reviews
How often each topic comes up in the written reviews
We read 121 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Stopped in today for the first time and staff was so friendly and helpful!”
“They have great affordable all things magic and metaphysical goods!”
“I highly recommend that if you live by the shop, stop in and look around, I am sure that there is something in there calling your name!”
“Now I have also put in online orders and received them pretty fast!”
“I always receive friendly, awesome service and feedback.”
“I find them to be the most honest crystal shop I’ve ever bought from.”
praise complaint · found by our text analysis, Google review wording unchanged.
A cute little find in Madison on my recent trip. Lots of variety in terms of crystals, incense, tarot, and Oracle cards, books, you name it. I left with a beautiful pendulum, a book and a mystery crystal. Staff was delightfully friendly.
My favorite metaphysical/rock shop in the Dane county and surrounding area! Amazing prices, everything feels very intentionally picked out and placed, a wonderful apothecary section, beautiful jewlery by local artists. Highly recommend.
Yeah I love it here!! Stopped in today for the first time and staff was so friendly and helpful! I bought so many crystals teehee
I’ve been going here since I came to Madison in 2018 - it’s changed a lot over the years, but always to improve and offer something new, beautiful, and helpful. I wouldn’t get crystals anywhere else - I always feel confident knowing they ensure theirs are ethically sourced - and the jewelry, candles, decorations,…
Walked into this shop just to look around and I knew I had to go home, do some research, and go back. They have literally everything you need. I believe it was the shop's owner that we spoke to both times we went in and he was absolutely amazing and very kind. If I could give more than 5 stars, I would.
Great place to shop for crystals, incense, and all my witchy needs! Staff is always friendly and knowledgeable, which makes all the difference. So glad to have a place like Mimosa on State Street!
4.8 ★★★★★ 183 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
A cute little find in Madison on my recent trip. Lots of variety in terms of crystals, incense, tarot, and Oracle cards, books, you name it. I left with a beautiful pendulum, a book and a mystery crystal. Staff was delightfully friendly.
Thank you so much Lisa! It means a lot! 💕
My favorite metaphysical/rock shop in the Dane county and surrounding area! Amazing prices, everything feels very intentionally picked out and placed, a wonderful apothecary section, beautiful jewlery by local artists. Highly recommend.
❤️
Yeah I love it here!! Stopped in today for the first time and staff was so friendly and helpful! I bought so many crystals teehee
So glad you found us, thanks very much for the review!
I’ve been going here since I came to Madison in 2018 - it’s changed a lot over the years, but always to improve and offer something new, beautiful, and helpful. I wouldn’t get crystals anywhere else - I always feel confident knowing they ensure theirs are ethically sourced - and the jewelry, candles, decorations, and books are (mostly, if not all) from local, small creators. It’s just such a great place to be, I love it.
Thank you so much for the thoughtful review...we appreciate our regulars SO much and it means a lot to us!
Walked into this shop just to look around and I knew I had to go home, do some research, and go back. They have literally everything you need. I believe it was the shop's owner that we spoke to both times we went in and he was absolutely amazing and very kind. If I could give more than 5 stars, I would.
Aww, thank you so much Elizabeth!! We are so glad you found us and had a great experience. We really appreciate the review 🥰
Great place to shop for crystals, incense, and all my witchy needs! Staff is always friendly and knowledgeable, which makes all the difference. So glad to have a place like Mimosa on State Street!
Thank you so much Camren, this is great to hear!
Store seems to never be open on posted hours.
Hi Karissa, we appreciate the feedback. We have a very small team (just 3 staff) so unfortunately every once in a while illness & other emergencies come up. So sorry we missed you!
Very interesting store with lots of different things you can buy related to energy / spirituality. They have lots of incense, crystals, bundles of dried herbs you can purchase.
Thank you so much for the review Adam! ✨
Friendly staff, great items.
Thanks so much Sonja, it means a lot!
First time in and wow the atmosphere is enchanting! Tons of tarot, incense, and crystals to shop. The deity altars they have set up are beautiful and I can't wait to go back.
Thank you so much! We've put a lot of effort into creating a peaceful haven and it's so wonderful to hear positive feedback ✨ See you next time!
Analyzing 8,054,6608.1M ReviewsFor 22,84422.8K Experts
