iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%48+30.5Reliability 28%54+15.2Replies to reviews 8%75+6.2Momentum penalty0−10Experts Score= 42Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.42SCORE
CGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#91 of 94 personal trainersiPosition by Experts Score among all companies we track in this category. · better than 3%
4.6★★★★★25 Google reviews · 22 photos
88%five-star reviews
2.33★last 12 monthsiAverage stars on reviews from the last 12 months only.
10%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Reviewers describe ModiFire Fitness as an affordable facility with friendly staff, a cozy atmosphere, and equipment for weights, cardio, and boxing. Positive feedback highlights the organized layout and the variety of machines available for workouts. However, one recurring criticism notes that the gym appears dilapidated with outdated equipment and non-functional machines. Additionally, low-star reviews express concern over the owner's husband's public online behavior, raising questions about the safety and inclusivity of the environment.
Google rating: 4.6 out of 5 from 25 reviews (88% five-star).
Reviews on this page: 25 Google reviews (14 with written comments).
Owner responses: the business replied to 12% of reviews.
Most recent review: October 8, 2026.
Service: Personal Trainer serving Absecon, New Jersey.
Data from Google, last updated October 28, 2026.
Score profile vs other personal trainers
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: replies to reviews and reliability; weakest: momentum.
ModiFire FitnessPersonal Trainers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.ModiFire Fitness: 48/100 on this factor. Category median: 96.C
48
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.ModiFire Fitness: 54/100 on this factor. Category median: 96.C
54
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 87.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.ModiFire Fitness: 0/100 on this factor. Category median: 100.F
0
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.ModiFire Fitness: 75/100 on this factor. Category median: 72.B
75
Bar = this company · dark tick = category median.
Star ratings
25 Google reviews we collected
4.6of 5
5 stars2288%
4 stars14%
3 stars00%
2 stars00%
1 star28%
Praise vs complaints
Phrases our text analysis found in 14 written reviews
100%praise
Praise12100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
5topics
Staff & attitude542%
Price & value433%
Speed & response18%
Honesty & trust18%
Would recommend18%
What customers talk about
We read 14 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Everything I need to workout, friendly staff and cozy atmosphere!”
“I am so pleased with how much this gym has to offer for a great price!”
“Immediately upon arrival we were greeted with a smile and it just felt so welcoming.”
“I was genuinely shocked to discover this.”
“This place changed my life by teaching me yoga Helping me to quiet my soul and enjoy myself for who and what I am I highly recommend it .”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
KK7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★
The owner’s (Tara) husband (Tom) has publicly engaged in racist behavior online, including using racial slurs and making comments that appear to target people based on their race. I was genuinely shocked to discover this. I would hope the owner does not condone that behavior and that people of color feel safe and…
TTerrence5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★
Stopped in for a workout while visiting family last weekend. Place is dilapidated and gross. Half the machines don't work. The others look like they're from the 80's. Went to Retro a mile up the road instead. Much more satisfied.
RRosanne10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Love this gym! Everything I need to workout, friendly staff and cozy atmosphere! 🩷
MMargaretLocal Guide · 102 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
I've went 2 times already I am very happy .Tara the owner is terrific. great prices
MMichael3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★
Love this place, come here everyday and everyone in here is so nice, a very well organized place and a great place to learn and grow. They have a great taste in music, nothing too crazy always a warm welcome, the whole downstairs is for weights and treadmills and such and the upstairs my favorite place the…
JJuju1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★
Yesterday Was my frist day and it’s a really good gym it’s nice and cool in there a lot of stuff to do and John was nice
The owner’s (Tara) husband (Tom) has publicly engaged in racist behavior online, including using racial slurs and making comments that appear to target people based on their race. I was genuinely shocked to discover this. I would hope the owner does not condone that behavior and that people of color feel safe and welcome here. It definitely changed my perception of this business.
Response from the owner · 4 days ago
It is disappointing that you have chosen to use a local business's Google profile to bring a personal dispute from social media into our business, rather than keeping your concerns within the forum where the alleged comments were made. A one-star review should reflect an actual experience with our business our services or how we treat our members not serve as a tool to punish a business owner over a personal disagreement involving their spouse. MODIFIRE Fitness has built its reputation on community, respect, and making people feel welcome. We welcome honest feedback from actual experiences with our business. Not from made up names or abbreviations. Our members know who we are, how we operate and the environment we work hard to maintain. Our reputation will be determined by the people who actually know and experience our business NOT by personal disputes brought on our Google profile. We will remain focused on our members and the positive community we've worked hard to build.
T
Terrence Downey5 reviewsiTotal number of Google reviews Terrence has written across all businesses on Google Maps, not just this one.
Stopped in for a workout while visiting family last weekend. Place is dilapidated and gross. Half the machines don't work. The others look like they're from the 80's. Went to Retro a mile up the road instead. Much more satisfied.
Response from the owner · 3 months ago
Hi Terrence,
Thank you for taking the time to leave a review. We strive to create a welcoming environment for all our members and visitors. However, I must clarify that we have no record of your visit to our gym. Our key fob entry system ensures that only members and pre-approved guests can access our facilities, and your name doesn’t appear in our records.
Interestingly, many of our current members are former patrons of the gym down the street, and they would likely disagree with your assessment of our facilities. We pride ourselves on creating a welcoming and respectful environment for everyone, and we appreciate the loyalty of our members who value that.
Wishing you all the best in your fitness endeavors! “Terrence Downey”
Kind regards,
Modifire Fitness
R
Rosanne Finley10 reviewsiTotal number of Google reviews Rosanne has written across all businesses on Google Maps, not just this one.
Love this place, come here everyday and everyone in here is so nice, a very well organized place and a great place to learn and grow. They have a great taste in music, nothing too crazy always a warm welcome, the whole downstairs is for weights and treadmills and such and the upstairs my favorite place the boxing/training room, very cheap drinks and great prices, I’ll make this my forever gym 💪🏽
J
Juju Brooks1 reviewiTotal number of Google reviews Juju has written across all businesses on Google Maps, not just this one.
Kassandra pozalanteLocal Guide · 21 reviewsiTotal number of Google reviews Kassandra has written across all businesses on Google Maps, not just this one.
Just started my membership here with my fiance today. I am so pleased with how much this gym has to offer for a great price! Don't let the size of the gym fool you, they have a lot there. The young man who we spoke to today was very informative, polite and a great help. I'm so excited to join a gym that I feel comfortable at. Immediately upon arrival we were greeted with a smile and it just felt so welcoming. I made the switch to Modfire from Retro and I'm happy about my decision!
F
Frank m LopezLocal Guide · 61 reviewsiTotal number of Google reviews Frank has written across all businesses on Google Maps, not just this one.
