Roofing contractor · Grand Prairie, TX · reviewed since 2021
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%92+22.3Value 14%100+14.1Replies to reviews 7%87+6.2Craft & service penalty93−0.7Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#53 of 80 roofing contractorsiPosition by Experts Score among all companies we track in this category. · better than 34%
4.9★★★★★267 Google reviews · 23 photos
98%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.9%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
40%reviews answered by the owner
$2.9ktypical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate Morales Roofers 4.9 out of 5 based on 267 reviews, with the owner responding to 40 percent of them. Customers frequently praise the company for punctuality, clear communication, fair pricing, and thorough cleanup after roof replacements, repairs, and emergency services. However, some low-star reviews cite missed appointments, incomplete work, and a lack of follow-up communication as recurring issues.
Google rating: 4.9 out of 5 from 267 reviews (98% five-star).
Reviews on this page: 267 Google reviews (233 with written comments, 19 with photos).
Owner responses: the business replied to 40% of reviews.
Most recent review: October 9, 2026.
Service: Roofing Contractor serving Grand Prairie, Texas.
Data from Google, last updated October 29, 2026.
Score profile vs other roofing contractors
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
Morales RoofersRoofing Contractors median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Morales Roofers: 94/100 on this factor. Category median: 96.A
94
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Morales Roofers: 92/100 on this factor. Category median: 94.A
92
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Morales Roofers: 93/100 on this factor. Category median: 100.A
93
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Morales Roofers: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Morales Roofers: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Morales Roofers: 87/100 on this factor. Category median: 100.A
87
Bar = this company · dark tick = category median.
Star ratings
267 Google reviews we collected
4.9of 5
5 stars26198%
4 stars21%
3 stars00%
2 stars10%
1 star31%
Praise vs complaints
Phrases our text analysis found in 233 written reviews
99%praise
Praise59799%
Complaints61%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price1956%
Reasonable1544%
Overpriced00%
Not sure00%
$2.9k-71% vs typical roofing contractors
Middle half of what 16 customers paid ($927–$9.7k) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude11920%
Quality & results11619%
Would recommend11619%
Speed & response9916%
Price & value6110%
Honesty & trust498%
Communication437%
What customers talk about
We read 233 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They went above and beyond by using their expertise to identify additional damage that I hadn’t noticed and repaired that as well.”
“Terrible service, unprofessional, made an unnecessarily wide cutout instead of a more precise for my vent, which caused a huge leak in my kitchen a fe…”
“Their team was knowledgeable, professional, and thorough throughout the entire process.”
“They repaired my damaged roof and were professional!”
“I recommend them without hesitation and will continue referring them to all of my family, friends, and anyone who needs reliable, top-quality roofing services.”
“Came out super quick for an emergency repair before the heavy rain!”
“While other companies were charging me an arm and a leg, Rafael provided a fair and honest price without sacrificing quality.”
“I truly appreciate their honesty, attention to detail, and quality of work.”
“Rafael communicated with us throughout the entire process, showed up when they said they would, and left everything clean once the job was finished.”
People customers mention
Rafael23 reviews
Roofing22 reviews
Rafa7 reviews
Rene4 reviews
Gonzalez3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Morales Roofers for 8 kinds of job. Pick one to see what they paid and said.
EEmanuel6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Morales Roofers came out and took care of the issue I was having with my roof. They went above and beyond by using their expertise to identify additional damage that I hadn’t noticed and repaired that as well. Their team was knowledgeable, professional, and thorough throughout the entire process. I truly appreciate…
Paid $1–5,000Great priceRoof repair for storm & wind damage
Jjibesh10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
I think all the reviews speaks for the service it self. Such an awesome work, Awesome guy and awesome price. Trust me you won't regret of you call him to fix your roof. I would give more than 5 stars if I could
Thank you Rafael for your excellent service.
PS: And of course Free Inspection and Consultation!
Paid $1–5,000Great priceRoof repair for storm & wind damageWaterproofingRoof repair
VV1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★
Came out super quick for an emergency repair before the heavy rain! Definitely recommend for emergencies
Paid $1–5,000Reasonable price
VVeronica4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★
I highly recommend Morales Roofers, they did an excellent roof replacement. Rafael was very professional and open about what needed to be done. If I ever need another roof Morales Roofers will be my first to call.
TThe5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Morales Roofers did an exceptional job replacing our old roof. The new roof is such a beautiful upgrade to the old roof. The roofers came at 6:45am and at 5:30pm they were completely done including making sure that our yard looked as good as it did when they arrived! Everything that was promised in our contract was…
Paid $5,000–10,000Great priceRoof installation
TTayshaLocal Guide · 13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
My house is in a windy area, and I always heard flapping sounds at night during storms. They identified that certain edges of the roofing were not properly locked into the frame. Instead of just tightening them, they reinforced the entire edge structure to prevent future movement.
Morales Roofers came out and took care of the issue I was having with my roof. They went above and beyond by using their expertise to identify additional damage that I hadn’t noticed and repaired that as well. Their team was knowledgeable, professional, and thorough throughout the entire process. I truly appreciate their honesty, attention to detail, and quality of work.
If you’re looking for a roofing company you can truly trust, Morales Roofers is the one to call. I recommend them without hesitation and will continue referring them to all of my family, friends, and anyone who needs reliable, top-quality roofing services.
Price assessment: Great price
Price: $1–5,000
Services: Roof repair for storm & wind damage
J
jibesh shrestha10 reviewsiTotal number of Google reviews jibesh has written across all businesses on Google Maps, not just this one.
I think all the reviews speaks for the service it self. Such an awesome work, Awesome guy and awesome price. Trust me you won't regret of you call him to fix your roof. I would give more than 5 stars if I could
Thank you Rafael for your excellent service.
PS: And of course Free Inspection and Consultation!
I highly recommend Morales Roofers, they did an excellent roof replacement. Rafael was very professional and open about what needed to be done. If I ever need another roof Morales Roofers will be my first to call.
Price assessment: Reasonable price
Price: $10,000–15,000
Services: Roof installation
J
Jonathan AcostaLocal Guide · 16 reviewsiTotal number of Google reviews Jonathan has written across all businesses on Google Maps, not just this one.
Morales Roofers did an exceptional job replacing our old roof. The new roof is such a beautiful upgrade to the old roof. The roofers came at 6:45am and at 5:30pm they were completely done including making sure that our yard looked as good as it did when they arrived! Everything that was promised in our contract was met and more such as new turbines, new dryer vent, and any repairs that needed to were applied. Also, our existing gutters were not damaged. We are totally satisfied with everything including the price!
Bill and Harriet Donahou- Euless, Tx
Price assessment: Great price
Price: $5,000–10,000
Services: Roof installation
P
Poppy Meow Meow17 reviewsiTotal number of Google reviews Poppy has written across all businesses on Google Maps, not just this one.
Unbelievable service, pricing, and crew! Rafael & Team came highly recommended by my cousin, and I'm so glad I found them. While other companies were charging me an arm and a leg, Rafael provided a fair and honest price without sacrificing quality. The team was professional, hardworking, punctual, and delivered outstanding results.
Services: Roof installation
C
Cassandra TorresLocal Guide · 68 reviewsiTotal number of Google reviews Cassandra has written across all businesses on Google Maps, not just this one.
I highly recommend Morales Roofing! They did an amazing job from start to finish. The team was professional, reliable, and made sure everything was done correctly. Rafael communicated with us throughout the entire process, showed up when they said they would, and left everything clean once the job was finished.
The quality of their work really shows, and we are extremely happy with how our roof turned out. If you’re looking for a roofing company that is trustworthy, hardworking, and takes pride in their work, definitely give Morales Roofing a call. Thank you, Morales Roofing, for the great service and beautiful work! 🏠👏
Price assessment: Great price
Services: Roof installation
A
Amy Torres7 reviewsiTotal number of Google reviews Amy has written across all businesses on Google Maps, not just this one.
After a few minor home repairs over the years, I recently faced my first major roofing project and was referred to the team at Morales Roofers. From my very first call, I knew I had made the right choice. Alfredo is incredibly knowledgeable—not only about roofing materials and the repair process, but also in navigating insurance claims. The work was completed the exact same day, and my roof looks FANTASTIC!
