Analyzing 7,234,1467.2M ReviewsFor 20,51020.5K Experts

Experts Reviews · Company report
Nichols Driving School logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%97+52.9Reliability 24%95+23Value 14%92+13Replies to reviews 7%57+4Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE

Nichols Driving School

Amherst Town, MA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #3Position by Experts Score among all companies we track in this category. of 15 language schools · 4.9★ from 141 Google reviews

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Report card

Percentile vs other language schools (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Nichols Driving School is better than 97% of language schools.A
97
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Nichols Driving School is better than 95% of language schools.A
95
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Nichols Driving School is better than 100% of language schools.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Nichols Driving School is better than 92% of language schools.A
92
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Nichols Driving School is better than 100% of language schools.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Nichols Driving School is better than 57% of language schools.C
57

Reviews for your job

Customers hired Nichols Driving School for 3 kinds of job.

Nichols Driving School for adult lessons

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.10
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 92/100.How Job match is calculatedBuilt only from reviews Google tagged “Adult lessons”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 2
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.89%

All 10 Google reviews tagged “Adult lessons”

Jimbobmcpants2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I would not have my license if not for this wonderful driving school.

Reasonable priceAdult lessons
Roselle3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

My name is Roselle G., and I highly recommend Nichols Driving School, especially my driving instructor, Elaine. As an adult learner with no prior driving experience, I was nervous about learning to drive. From my very first lesson, Elaine was professional, patient, and knowledgeable. She thoroughly explained the…

Great priceAdult lessons
Katrina3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

10/10 experience would definitely recommend for anyone that is looking to get there test or even a driving lesson. I did a one hour lesson then passed my test the next day. Elaine was very helpful and gave me tips and tricks to help.

Reasonable priceAdult lessons
Mary3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

They are all fantastic people! I had a lot of anxiety around driving. They were kind a patient which allowed me to pass my road test after 3 weeks of driving! Thank you guys so much!

Reasonable priceAdult lessons
Jenny1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Nichols driving school is simply amazing! They have the most friendliest staff there.They really treat you like family here. The staff educates you on everything you need to know as a new driver. They dedicate a lot of effort and time to the students who attend this driving school. If you guys are looking to attend…

Great priceAdult lessons
DaveLocal Guide · 28 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

This was a great investment personally speaking, as an adult who got my driver's license when I was 17 years young, but have not had a valid driver's license since 2017 due to medical issues. I say that because I have been driving for more than half my life, no accidents ever, my last ticket was when I was 24, so…

Reasonable pricePrivate lessonsAdult lessons
Sabina2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

I highly recommend Nichols driving school for anyone who doesn’t want to go through the hassle themselves. They were very accommodating and had pick up and drop off services if you’re in Northampton. Elaine was a great instructor and made sure my time was stress free and fun. Can’t recommend them enough!

Reasonable pricePrivate lessonsAdult lessons
Asia1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

So grateful to Bobbi and Elaine for their help and support. I took 5 classes and passed on my first try. I truly appreciated their personal approach, patience, and dedication throughout the learning process.

Private lessonsAdult lessons
Andrew9 months ago★★★★★

Rating only, no written review.

Reasonable priceAdult lessons
Jasmine2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Rating only, no written review.

OverpricedAdult lessonsService not listed

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 23%Reasonable 69%Overpriced 8%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Adult lessons10—
Private lessons4—
Teen classes2—

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