Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

Experts Reviews · Company report
NOBA Financial Services logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%96+25Value 15%100+15.2Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE

NOBA Financial Services

Santa Ana, CA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #6Position by Experts Score among all companies we track in this category. of 66 accountants · 5.0★ from 47 Google reviews

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Percentile vs other accountants (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.NOBA Financial Services is better than 99% of accountants.A
99
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.NOBA Financial Services is better than 96% of accountants.A
96
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.NOBA Financial Services is better than —% of accountants.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.NOBA Financial Services is better than 100% of accountants.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.NOBA Financial Services is better than 100% of accountants.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.NOBA Financial Services is better than —% of accountants.–
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Reviews for your job

Customers hired NOBA Financial Services for 5 kinds of job.

NOBA Financial Services for income tax return preparation

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Jobs reviewedHow many Google reviews are tagged with this job.5
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 89/100.How Job match is calculatedBuilt only from reviews Google tagged “Income tax return preparation”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#3 / 8
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 5 Google reviews tagged “Income tax return preparation”

marcela1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

My family and i have been with noba financial for many years the best in orange county.

Great priceIncome tax return filingIncome tax return preparation
Otilia4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

He hecho mis taxes con Noba Financial Service por varios años y siempre he tenido una excelente experiencia. Johanna Noboa es muy profesional, amable y siempre se toma el tiempo para ayudarte y explicarte todo bien. Siempre me ayudan a obtener el mejor resultado posible y hacen que todo el proceso sea fácil y confiable. Los recomiendo totalmente.

Great priceIncome tax return preparation
Allan2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Nova tax services are the best in OC. Been coming here for the last 5 years and have always had a great experience! Great staff 5 stars

Income tax return filingIncome tax return preparationLocal tax return preparation
Zam3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

I have been working with him since 2020. They answer all my questions while preparing my taxes and always make sure to get me the biggest refund possible. Johanna is great at communicating when things are due and if I am ever missing paperwork. I always look forward to working with them.

Income tax return filingIncome tax return preparation
Jackie6 months ago★★★★★

Rating only, no written review.

Great priceIncome tax return preparation

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 73%Reasonable 27%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Income tax return filing22—
Income tax return preparation5—
Local tax return preparation3—
Business tax services3—
IRS audit representation2—

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