Experts Reviews · Company report
Northwoods Auto Techs logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%81+44.2Reliability 24%75+18.2Value 14%100+14.1Replies to reviews 7%72+5.1Craft & service penalty99−0.1Experts Score= 82Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.82SCORE

Northwoods Auto Techs

Rhinelander, WI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #52Position by Experts Score among all companies we track in this category. of 110 oil change services · 4.8★ from 148 Google reviews

Report card

Percentile vs other oil change services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Northwoods Auto Techs is better than 81% of oil change services.A
81
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Northwoods Auto Techs is better than 75% of oil change services.B
75
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Northwoods Auto Techs is better than 99% of oil change services.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Northwoods Auto Techs is better than 100% of oil change services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Northwoods Auto Techs is better than 100% of oil change services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Northwoods Auto Techs is better than 72% of oil change services.B
72

Reviews for your job

Customers hired Northwoods Auto Techs for 8 kinds of job.

Northwoods Auto Techs for general repairs & maintenance

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.23
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.96
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 80/100.How Job match is calculatedBuilt only from reviews Google tagged “General repairs & maintenance”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#27 / 64
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 23 Google reviews tagged “General repairs & maintenance” · showing 20

BeccaLocal Guide · 9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

My car was a mechanical mess. It was a volkswagon...that alone presented challenges as there were few to none who were able to fix it.. Enter Northwoods Auto! The gals at the front desk are patient in answering the multitude of questions..besides being resourceful and very knowledgeable. The Auto Techs who continue…

Reasonable priceTiresGeneral repairs & maintenanceBrakes+ Punctuality
Charlotte3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

We only trust Northwoods Auto Techs to accurately diagnose and repair our vehicles now, after learning the hard way that not all vehicle repair shops and technicians are trained, experienced, and supported well enough to "go the extra mile". The auto technicians here take their jobs seriously and are superior…

Reasonable priceGeneral repairs & maintenanceElectrical
Mark2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

I was refered to Paul and crew, by a long time friend and a NAPA repair facility owner as well when I lived in South Milwaukee . This was a good transition.

Reasonable priceElectricalEngine repair+ Punctuality+ Quality+ Value
NRG1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

I like the way they do business. From the folks in the front to the mechanics everybody is so courteous. They give you all the information you need to know about the job and what you may need to have done and they back all that up with facts. Thank you all.

Reasonable priceGeneral repairs & maintenance
Deborah2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Very honest and thorough. The employees are a pleasure to work with.

General repairs & maintenance
Cassandra7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

From making an appointment with Roni, to getting my van serviced and getting a detailed report on what has been done and why and a progress report of cost and work. Down to the detailed report of what upcoming repairs and or routine maintenance needs to be addressed in the future and then paying at the end of it.…

General repairs & maintenance
Greg11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I trust Paul and the rest of his crew. Rony and Caleb are excellent front-facing employees and represent the company exceptionally well. The work performed by the technicians has always been superior.

General repairs & maintenance
Matthew6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

By far the most honest, competent, friendly shop I've had the pleasure of working with in almost 30 years of vehicle ownership. A great team that invariably performs outstanding work! Thank you all very much.

Air & cabin filter replacementBrakesElectrical+ Punctuality+ Quality+ Professionalism
JeanLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Outstanding quality work with great professionalism and excellent customer service! Best place to take your vehicle! Highly recommend!

General repairs & maintenance
RobLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

They always go above and beyond to make sure we are satisfied as customers. I have never had an issue with the work their team has done on any of our vehicles. Additionally, they are very friendly and explain everything very well. We have been coming here for about 15 years and have no plans to change that.

Auto battery maintenanceAuto battery replacementAuto brake repair
Kurt1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Northwoods Auto was willing to take on a vintage British sport car with difficult service issues that even the OEM won't touch. After specking with Roni ( outstanding customer support) I felt comfortable leaving the car for an inspection of the problems. Northwood was able to ID the problem and with Roni's help…

Auto engine diagnosticGeneral repairs & maintenance
Debra4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Prompt scheduling, quality service, plus all staff are friendly and ready to maintain and return your vehicle to you - safe and ready for the road!

General repairs & maintenanceOil changeTires
David2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Exceptional service for whatever may be needed. Would never ever consider going anywhere else. Will continue to be a lifelong customer and recommend you to everyone!!!

A/C installation & repairAir & cabin filter replacementAuto A/C recharge
Travis3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Where to start....hmmmm. Brought my 2017 F150 in for a diagnosis on a random misfire. Turns out my cam phasers and solenoids were on their way out. Timing set was getting close to replacement mileage also. I was recommended to them by a buddy and I could not be happier with how this all transpired. I walked in…

Customer photo from Travis's review
Air & cabin filter replacementAuto battery replacementBattery
BrianLocal Guide · 76 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

I highly recommend Northwoods Auto Techs! They're the most knowledgeable and professional mechanics in the area. I wouldn't take my Mercedes anywhere else.

Auto maintenanceAuto engine diagnosticGeneral repairs & maintenance
BARBLocal Guide · 71 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

The professionalixm at Northwoods is exemplary. I was informed about progress and price every step of the way and my repair was completed as promised. Everything I want in my repair shop. Roni is a very experienced Service Manager and she cares and it shows.

General repairs & maintenance
Jennifer3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

ABSOLUTELY perfection in every way. I enjoyed my experience which is rare in the auto repair industry. Please use this business if you want to feel safe and not taken advantage of during auto repairs. The staff is beyond helpful and honest.

Auto engine diagnosticGeneral repairs & maintenance+ Punctuality+ Quality+ Professionalism
Traci1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Roni provided clear explanations of the work needed and why. I liked the breakdown of additional work to keep in mind for the future as well as the courtesy car option. The communication was great overall.

General repairs & maintenance+ Quality+ Professionalism
Ray3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

I am a new customer-recently moved to Rhinelander-and I couldn't be more pleased with regard to the quality of work done,the honesty regarding billing and the overall friendliness of the staff. And a loaner car is available if you need one -no cost to you.

Air & cabin filter replacementBatteryAuto engine diagnostic+ Quality
JasonLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 years ago★★★★★

The girls at Northwoods Auto Techs are just awesome! The techs did an awesome and efficient job on my vehicle! I would give this place 10 stars if I could! Highly recommend to anyone that needs automotive work!

General repairs & maintenanceOil changeSteering & suspension repair+ Punctuality+ Quality+ Professionalism

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Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 11%Reasonable 89%Overpriced 0%Not sure 0%

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