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Premier Hardwood Flooring

Flooring contractor · Rochester, NY · reviewed since 2016

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%97+52.9Reliability 24%94+22.8Value 14%100+14.1Replies to reviews 7%79+5.6Experts Score= 95Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.95SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#10 of 15 garage floor coatingPosition by Experts Score among all companies we track in this category. · better than 36%
4.9 ★★★★★ 195 Google reviews · 24 photos
98%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
74%reviews answered by the owner
Sep 2026latest review

Premier Hardwood Flooring at a glance

Google reviewers for Premier Hardwood Flooring in Rochester, NY, report a 4.9-star average from 195 reviews, noting that the owner responds to 74% of feedback. Customers frequently praise the company for punctuality, clear communication, and competitive pricing during hardwood refinishing, installation, and repair services. They highlight the team's professionalism and ability to handle complex issues like pet stains or board replacements efficiently. A single low-star review criticized the durability of a previous refinishing job, stating that insufficient product application required a redo after three years.

  • Google rating: 4.9 out of 5 from 195 reviews (98% five-star).
  • Reviews on this page: 195 Google reviews (186 with written comments, 41 with photos).
  • Owner responses: the business replied to 74% of reviews.
  • Most recent review: September 10, 2026.
  • Service: Garage Floor Coating Company serving Rochester, New York.

Data from Google, last updated November 5, 2026.

Score profile vs other garage floor coating

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

Satisfaction97Reliability94Craft & service100Value100Momentum100Replies to reviews79Satisfaction: 97 (median 98)Reliability: 94 (median 98)Craft & service: 100 (median 100)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 79 (median 100)
Premier Hardwood FlooringGarage Floor Coating median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Premier Hardwood Flooring: 97/100 on this factor. Category median: 98.A
97
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Premier Hardwood Flooring: 94/100 on this factor. Category median: 98.A
94
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Premier Hardwood Flooring: 100/100 on this factor. Category median: 100.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Premier Hardwood Flooring: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Premier Hardwood Flooring: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Premier Hardwood Flooring: 79/100 on this factor. Category median: 100.B
79

Bar = this company · dark tick = category median.

Star ratings

195 Google reviews we collected

  • 5 stars19198%
  • 4 stars11%
  • 3 stars00%
  • 2 stars11%
  • 1 star21%

Praise vs complaints

Phrases our text analysis found in 186 written reviews

  • Praise45698%
  • Complaints102%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price133%
  • Reasonable267%
  • Overpriced00%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Quality & results10623%
  • Speed & response8117%
  • Would recommend8117%
  • Staff & attitude7917%
  • Communication5412%
  • Price & value449%
  • Honesty & trust215%

What customers talk about

We read 186 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Jeff Masiello did an exceptional job and was a pleasure to work with.”
    “no mess and actually fixed my folding doors that didn't work .”
  • “He responded very promptly to my emails and texts and was proactive in re-sending emails he wasn't sure went through.”
  • “Highly recommend them for your hardwood floor needs!”
    “If you need any work done to your hardwood floors, I can't recommend Premier enough!”
  • “Jeff is a very nice young man who is professional, friendly and hardworking.”
  • “He communicated well every step of the way and even offered to test a couple of stains to help us decide.”
  • “If you are looking for quality work at a reasonable price, Jeff is your man.”
  • “He was very upfront about what he expected the floors to look like due to dog pee and other damage, suggested stains and was happy to make adjustments.”

People customers mention

  • Jeff 43 reviews
  • Bryan 40 reviews
  • Michelle 18 reviews
  • Brian 10 reviews
  • Hardwoods 5 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Premier Hardwood Flooring for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

Emily1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

We are so happy with our refinished floors! Jeff Masiello did an exceptional job and was a pleasure to work with. He communicated well every step of the way and even offered to test a couple of stains to help us decide. We definitely recommend him!

Customer photo from Emily's reviewCustomer photo from Emily's review
Reasonable priceWood floor sandingWood floor refinishing
Sarah-Anne6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

We found Premier Hardwood via the Rochester subreddit. Jeff did our roughly 1500sq house in a week! He was very upfront about what he expected the floors to look like due to dog pee and other damage, suggested stains and was happy to make adjustments. He is very quick and easily to communicate with. We were happy…

Great priceRestoration
Scott9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Jeff did a terrific job sanding and refinishing my hardwood floor...it only took a couple of days ....no mess and actually fixed my folding doors that didn't work ...highly recommend and Jeff is so knowledgeable

Vĩnh2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

I couldn't have found a better guy to restore my floors. Jeff did an outstanding job resurfacing and staining the floors. I still can't stop admiring the work because they look that amazing. His work is worth his weight in gold.

Marie5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Jeff at Premier Hardwood made the experience of refinishing hardwood floors pleasant, easy, and straightforward. His level of responsiveness and communication was the best I've experienced from any business. He responded very promptly to my emails and texts and was proactive in re-sending emails he wasn't sure went…

Patrick2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Jeff was awesome to work with and they did an amazing job on our floors. They look brand new! We highly recommend Premier!

Photos

Customer reviews

4.9 ★★★★★ 195 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Emily Aman1 reviewTotal number of Google reviews Emily has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We are so happy with our refinished floors! Jeff Masiello did an exceptional job and was a pleasure to work with. He communicated well every step of the way and even offered to test a couple of stains to help us decide. We definitely recommend him!

  • Price assessment: Reasonable price
  • Services: Wood floor sanding, Wood floor refinishing
Sarah-Anne Bird6 reviewsTotal number of Google reviews Sarah-Anne has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We found Premier Hardwood via the Rochester subreddit. Jeff did our roughly 1500sq house in a week! He was very upfront about what he expected the floors to look like due to dog pee and other damage, suggested stains and was happy to make adjustments. He is very quick and easily to communicate with. We were happy shocked with the results and everyone who has seen the floors loves them as well.

  • Price assessment: Great price
  • Services: Restoration
Scott Vanbortel9 reviewsTotal number of Google reviews Scott has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jeff did a terrific job sanding and refinishing my hardwood floor...it only took a couple of days ....no mess and actually fixed my folding doors that didn't work ...highly recommend and Jeff is so knowledgeable

Vĩnh Lâm Nguyễn2 reviewsTotal number of Google reviews Vĩnh has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I couldn't have found a better guy to restore my floors. Jeff did an outstanding job resurfacing and staining the floors. I still can't stop admiring the work because they look that amazing. His work is worth his weight in gold.

Marie Clarcq5 reviewsTotal number of Google reviews Marie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jeff at Premier Hardwood made the experience of refinishing hardwood floors pleasant, easy, and straightforward. His level of responsiveness and communication was the best I've experienced from any business. He responded very promptly to my emails and texts and was proactive in re-sending emails he wasn't sure went through. He sent me regular updates on the timeline. I received quotes from 2 or 3 other businesses; his pricing was competitive but ended up being the most valuable. He made the entire process easy to understand and was transparent with his suggestions. He was flexible, and the completion of the job was prompt. The final outcome was beautiful and made such a difference in our new home. We wouldn't hesitate to work with Premier and Jeff again.

Patrick Jenkins2 reviewsTotal number of Google reviews Patrick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jeff was awesome to work with and they did an amazing job on our floors. They look brand new! We highly recommend Premier!

Steven GrodenskyLocal Guide · 16 reviewsTotal number of Google reviews Steven has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jeff (new owner) did a great job on some pet stained floors and boards where carpet tape was pulled up. Some of the boards needed replacing and you would never know anything was replaced. After sanding and polishing our dog 😖 walked on the wet polish. When we called Jeff and told him what happened, he was back the next morning at 7:30am to fix it. His craftsmanship, his overall demeanor and customer service are superior. I have already recommended PREMIER to a couple of people and I will continue do so with confidence. Great job Jeff and thank you!!

  • Price assessment: Reasonable price
  • Services: Install flooring, Restoration
Response from the owner · a year ago

Steve, thank you very much for the review! I really appreciate the feedback! Was a pleasure repairing and restoring your floor!

Alan Depeters6 reviewsTotal number of Google reviews Alan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jeff and Premier did a fantastic job on my wood floors. They did a full refinish about 4 years ago and I had them come back to do a re-fresh this year. The re-fresh took 1 day and the floors look brand new. Execllent company to work with on a floor project!!

  • Services: Restoration
Response from the owner · a year ago

Thank you very much for the review, Alan! Greatly appreciate it! Glad we could refresh your floor to make it look new again! Thank you!

KellyLocal Guide · 19 reviewsTotal number of Google reviews Kelly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jeff just finished up carpet removal, floor repairs and restoration of two bedrooms and we are very pleased with the entire experience. He did a fantastic job!

James Shotwell5 reviewsTotal number of Google reviews James has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jeff, from Premier Hardwood Flooring, recently installed about 625 square feet of pre-finished hardwoods in our house. We could not be happier with the end result. Jeff is a very nice young man who is professional, friendly and hardworking. He promptly returned our initial call for an estimate, and was very punctual with his arrival times at our home. Jeff was great with communication, and was able to start our job 3 days earlier than anticipated. He worked diligently every day, rarely took breaks, and left the work area neat and clean. Jeff takes pride in his craft, is very meticulous with his work, and did an excellent job with the floor, as well as a reducer and trim piece which he created. Besides being an excellent craftsman, Jeff is also a very down to earth, nice person. If you are looking for quality work at a reasonable price, Jeff is your man. Give Premier Hardwood Flooring a call.

Response from the owner · a year ago

I’m glad you love your new floors! Was an absolute pleasure working with you, thanks for the fantastic review!

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