iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%83+52.7Reliability 28%75+21.2Replies to reviews 8%95+7.8Experts Score= 82Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.82SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#80 of 138 preschoolsiPosition by Experts Score among all companies we track in this category. · better than 42%
4.7★★★★★47 Google reviews · 24 photos
91%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Primrose School of Brookhaven 4.7 out of 5 stars based on 47 reviews, with the owner responding to 60% of them. Parents frequently praise the clean facilities, knowledgeable staff, and structured curriculum, noting that teachers know children by name and maintain open communication through photos and updates. While most feedback highlights the welcoming environment and responsive leadership, a minority of low-star reviews criticize perceived arrogance during tours and report instances of unmet dietary requests or threats regarding online feedback.
Google rating: 4.7 out of 5 from 47 reviews (91% five-star).
Reviews on this page: 47 Google reviews (41 with written comments).
Owner responses: the business replied to 60% of reviews.
Most recent review: October 12, 2026.
Service: Preschool serving Brookhaven, Georgia.
Data from Google, last updated November 3, 2026.
Score profile vs other preschools
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.
This companyPreschools median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Primrose School of Brookhaven: 83/100 on this factor. Category median: 88.A
83
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Primrose School of Brookhaven: 75/100 on this factor. Category median: 84.B
75
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 97.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 90.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Primrose School of Brookhaven: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Primrose School of Brookhaven: 95/100 on this factor. Category median: 51.A
95
Bar = this company · dark tick = category median.
Star ratings
47 Google reviews we collected
4.7of 5
5 stars4391%
4 stars00%
3 stars00%
2 stars12%
1 star36%
Praise vs complaints
Phrases our text analysis found in 41 written reviews
97%praise
Praise5997%
Complaints23%
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude2236%
Communication1321%
Quality & results915%
Honesty & trust610%
Would recommend610%
Speed & response58%
What customers talk about
We read 41 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The teachers are attentive, warm, and genuinely invested in each child’s growth; you can tell they truly love what they do.”
“The school is clean and the admin team is great about open, honest communication.”
“Our family has had an amazing experience with Primrose School of Brookhaven!”
“The staff and teachers are truly incredible—warm, welcoming, and genuinely invested in the kids.”
“Highly recommend to any family looking for a nurturing, high-quality early education experience!”
“The leadership team is responsive, organized, and creates a welcoming, well-run environment from the moment you walk in.”
People customers mention
Ashley14 reviews
Jarrad3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Mallory6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
We love Primrose Brookhaven! The teachers and administration team are amazing. Since day one, the admin team and teachers (across the school) have been warm and welcoming and all know the kids by name. The school is clean and the admin team is great about open, honest communication. The owners are also very…
Alexandra6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Our family has had an amazing experience with Primrose School of Brookhaven! The teachers are attentive, warm, and genuinely invested in each child’s growth; you can tell they truly love what they do. The leadership team is responsive, organized, and creates a welcoming, well-run environment from the moment you walk…
ChrisLocal Guide · 55 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
My wife and I recently toured Primrose with Ashley as we began our search for childcare, and we came away very impressed. Ashley was welcoming, knowledgeable, and took the time to explain the school's curriculum, programs, and approach to early childhood development. As we walked through the classrooms it was clear…
Allison1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
We had the pleasure of meeting Ashley and several of the Primrose staff members this week on our very first daycar tour! We couldn't have been more blown away by the kindness of the staff, the cleanliness of the facility and grounds and overall warmth and positive environement these children are surrounded by on a…
Joe15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Great school. Amazing teachers. Clean, fun, reliable. Couldn’t be happier to have our child here.
Eric12 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
My child has been attending this school for close to a month, and I am very pleased with his education! Teachers are very professional, friendly, and really know the kids under their care. My child is clearly learning more here than his previous school, and I have not had any concerns about his safety. I highly recommend this school to fellow parents!
We love Primrose Brookhaven! The teachers and administration team are amazing. Since day one, the admin team and teachers (across the school) have been warm and welcoming and all know the kids by name. The school is clean and the admin team is great about open, honest communication. The owners are also very involved, welcoming, and know the students. We really enjoy the community that is built through the Fall BBQ, Summer Party, etc.
My kids are thriving at Primrose Brookhaven!
Alexandra Nellis6 reviewsiTotal number of Google reviews Alexandra has written across all businesses on Google Maps, not just this one.
Our family has had an amazing experience with Primrose School of Brookhaven! The teachers are attentive, warm, and genuinely invested in each child’s growth; you can tell they truly love what they do. The leadership team is responsive, organized, and creates a welcoming, well-run environment from the moment you walk in. And the curriculum strikes a great balance between structured learning and play-based exploration, giving our child a strong foundation while still making school fun. Highly recommend to any family looking for a nurturing, high-quality early education experience!
Chris StuartLocal Guide · 55 reviewsiTotal number of Google reviews Chris has written across all businesses on Google Maps, not just this one.
My wife and I recently toured Primrose with Ashley as we began our search for childcare, and we came away very impressed. Ashley was welcoming, knowledgeable, and took the time to explain the school's curriculum, programs, and approach to early childhood development. As we walked through the classrooms it was clear that the school is well organized and focused on creating a safe and engaging environment for the children. We were particularly impressed by how well Ashley knew the students and how warmly the teachers interacted with the kids throughout the day. The tour gave us a sense of the care, professionalism, and attention that goes into the school. Ashley answered all of our questions and made the entire experience informative and enjoyable. We truly appreciated the opportunity to visit and left feeling very confident about what Primrose has to offer families.
Allison Willingham1 reviewiTotal number of Google reviews Allison has written across all businesses on Google Maps, not just this one.
We had the pleasure of meeting Ashley and several of the Primrose staff members this week on our very first daycar tour! We couldn't have been more blown away by the kindness of the staff, the cleanliness of the facility and grounds and overall warmth and positive environement these children are surrounded by on a daily bases. We would be honored and lucky to be a part of the Primrose family and are hopeful to have the opportunity to do so this coming spring with our first child.
Joe Baker15 reviewsiTotal number of Google reviews Joe has written across all businesses on Google Maps, not just this one.
My child has been attending this school for close to a month, and I am very pleased with his education! Teachers are very professional, friendly, and really know the kids under their care. My child is clearly learning more here than his previous school, and I have not had any concerns about his safety. I highly recommend this school to fellow parents!
Response from the owner · 4 months ago
Eric
Thank you for your wonderful review and recommendation! We're thrilled to hear that your child is thriving, learning, and feeling safe in our care. We appreciate your trust in our team and look forward to continuing to support your child's growth and development.
Primrose Brookhaven Team
Natalie ReedLocal Guide · 13 reviewsiTotal number of Google reviews Natalie has written across all businesses on Google Maps, not just this one.
My husband and I took our first official daycare tour at Primrose with Ashley and we were very impressed by the staff and facilities. The entire school was very clean and organized, all of the staff we engaged with were pleasant and you could tell they really cared about the children. Ashley answered all of our questions and I was impressed with how well she knew all of the children in each of the classrooms.
Response from the owner · 4 months ago
Natalie,
Thank you for your kind review! We're so glad you and your husband enjoyed your tour and felt welcomed by our team. We'll be sure to share your compliments with Ashley, and we appreciate you taking the time to share your experience. Primrose Brookhaven Team
Will Kibler2 reviewsiTotal number of Google reviews Will has written across all businesses on Google Maps, not just this one.
We had a great experience touring Primrose Brookhaven as we evaluated the fit for our first child. Ms. Ashley, the Director of Admissions showed us around the facility. She is super passionate about the school, its curriculum, and the environment they’ve created for the kids.
Her enthusiasm was contagious, and it was easy to see how much she cares about the students and their development. The whole place felt warm, engaging, and very focused on the children. We really appreciated the tour and the positive energy!
Response from the owner · 7 months ago
Thank you for visiting Primrose School of Brookhaven and for your kind words about Ashley. We’re so glad you experienced the warm, child-focused environment our team works hard to create each day.
It was a pleasure meeting your family, and we would love the opportunity to welcome you back. Please feel free to reach out to our Admissions team anytime to ask additional questions.
The Primrose Brookhaven Team
Connor S2 reviewsiTotal number of Google reviews Connor has written across all businesses on Google Maps, not just this one.
We had an incredible virtual tour with Ashley, which in the midst of moving states, was extremely convenient. Ashley is extremely professional, personable, and knowledgeable. I highly recommend connecting with Ashley if you have any questions as she is flexible, easy to work with, and communicative. We enjoyed touring the facilities and seeing the children enjoy the classroom settings.
Response from the owner · 7 months ago
Thank you so much for your thoughtful review! We’re delighted to hear that you had such a positive experience during your virtual tour with Ashley. She truly takes pride in supporting families and making the process as smooth, informative, and welcoming as possible, so your kind words mean a lot. We appreciate your recommendation and hope to have the opportunity to welcome your family to Primrose School of Brookhaven in the future!
The Primrose Brookhaven Team
katie choate3 reviewsiTotal number of Google reviews katie has written across all businesses on Google Maps, not just this one.
My husband and I went on a tour of Primrose of Brookhaven with Ashley, and we are both so excited to roll our little one into the program. I felt a good sense of community when the franchise owner was helping out at the front desk and getting to know us on a more personal level. The tour was educational with information on programs/curriculum as well as allowing me to meet and interact with the wonderful staff. I feel confident in my choice to send my newest little one to Primrose of Brookhaven!
Response from the owner · a year ago
Thank you so much for sharing your wonderful experience! We’re thrilled to hear that your tour with Ashley left such a positive impression and that you felt our strong sense of community. Our team, from the franchise owner to every teacher and staff member truly values getting to know our families personally. We’re so excited that the Primrose School of Brookhaven is the choice for your family.
With Great Appreciation,
The Primrose of Brookhaven Team
