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Rather & Kittrell Capital Management

Financial advisor · Knoxville, TN · reviewed since 2021

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%99+68.5Reliability 31%99+30.5Experts Score= 99Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#6 of 34 financial plannersPosition by Experts Score among all companies we track in this category. · better than 85%
5.0 ★★★★★ 139 Google reviews · 24 photos
99%five-star reviews
4.99★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
Sep 2026latest review

Rather & Kittrell Capital Management at a glance

Google reviewers rate Rather & Kittrell Capital Management five stars based on 139 reviews. Clients frequently cite the firm's clear communication, personalized financial planning, and assistance with retirement transitions and business liquidity events. The team is described as responsive and professional, often maintaining long-term relationships while managing portfolios and 401(k) plans. No common criticisms appear in the provided excerpts, and the owner has not replied to any reviews.

  • Google rating: 5.0 out of 5 from 139 reviews (99% five-star).
  • Reviews on this page: 139 Google reviews (129 with written comments, 2 with photos).
  • Owner responses: the business replied to 0% of reviews.
  • Most recent review: September 28, 2026.
  • Service: Financial Planner serving Knoxville, Tennessee.

Data from Google, last updated October 26, 2026.

Score profile vs other financial planners

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.

Satisfaction99Reliability99Craft & service–Value–Momentum100Replies to reviews–Satisfaction: 99 (median 99)Reliability: 99 (median 97)Momentum: 100 (median 100)
This companyFinancial Planners median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Rather & Kittrell Capital Management: 99/100 on this factor. Category median: 99.A
99
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Rather & Kittrell Capital Management: 99/100 on this factor. Category median: 97.A
99
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Rather & Kittrell Capital Management: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 58.–
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Bar = this company · dark tick = category median.

Star ratings

139 Google reviews we collected

  • 5 stars13799%
  • 4 stars21%
  • 3 stars00%
  • 2 stars00%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 129 written reviews

  • Praise22798%
  • Complaints42%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude6227%
  • Honesty & trust5323%
  • Would recommend4921%
  • Quality & results2310%
  • Speed & response219%
  • Communication209%
  • Price & value31%

What customers talk about

We read 129 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “They combine knowledge with patience, compassion, and genuine care.”
  • “…e have been so much more than wealth managers to us—they have become trusted advisors and people we genuinely feel have our families best interests at…”
  • “We are very grateful for them and would recommend Rather & Kittrell without hesitation.”
    “…irement and genuinely care about you and your family along the way, I cannot recommend Rather & Kittrell highly enough.…”
  • “…to save and prepare for our future, and Rather & Kittrell have done a wonderful job helping us protect, grow, and understand what we have built.…”
  • “Very responsive to requests and complete with in a reasonable time”
  • “They take the time to explain things clearly, welcome every question, and make sure we both feel confident in our financial plan.”
  • “This really means a great deal to us as a Christian couple that also believe in giving back to our community.”

People customers mention

  • Kerby 9 reviews
  • Howerton 8 reviews
  • Hall 8 reviews
  • Tim 7 reviews
  • Chase 6 reviews
  • Eichhorn 6 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Mark4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Chase and Chris are great to work with. They took the time to listen to what our needs were, and developed a plan that helped us reach our financial goals. I would highly recommend Rather and Kittrell. Mark and Diana Morgan

Billy2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

We feel incredibly fortunate to have Tim Eichhorn as our financial advisor. He is very knowledgeable, trustworthy, and genuinely cares about us and our financial future. He always takes the time to listen, answer our questions, and make sure we feel confident in our decisions. His guidance has given us tremendous…

Geoffrey8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I highly recommend Rather & Kittrell. They are a top-notch firm that has served my family and me exceptionally well for many years. They take the time to understand my goals and work diligently to ensure that my investments remain aligned with my needs as they evolve. Everyone I have worked with at Rather & Kittrell…

Karen5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

My husband and I have personally benefited from the expertise of Rather & Kittrell. They manage our funds with knowledge and the experience that we need. They treat us as if we are part of their team and always review and discuss markets. I personally like this attention to all details of retirement. I have been…

Dawn3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

We feel confident in the RK team to guide us in making the best possible financial decisions for our future.

Patrick4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

My relationship with Rather & Kittrell began with managing my company’s 401(k), but it truly evolved years later when I sold my business. During that transition, Chris, Lytle and their team were invaluable, guiding me through the many complexities of a liquidity event. Working alongside my attorney, accountant, and…

Photos

Customer reviews

5.0 ★★★★★ 139 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Mark Morgan4 reviewsTotal number of Google reviews Mark has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Chase and Chris are great to work with. They took the time to listen to what our needs were, and developed a plan that helped us reach our financial goals. I would highly recommend Rather and Kittrell. Mark and Diana Morgan

Becky Alberts8 reviewsTotal number of Google reviews Becky has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We have worked with Rather & Kittrell for several years, and they have been an incredible source of guidance and reassurance for both Bobby and I. What I appreciate most is how intentionally they include both of us in every conversation. They take the time to explain things clearly, welcome every question, and make sure we both feel confident in our financial plan. We worked very hard to save and prepare for our future, and Rather & Kittrell have done a wonderful job helping us protect, grow, and understand what we have built. Their guidance has gone well beyond investments, including estate planning and now helping us navigate healthcare coverage during an unexpected career transition. I truly believe they have a calling to guide people through their financial lives. They combine knowledge with patience, compassion, and genuine care. We are very grateful for them and would recommend Rather & Kittrell without hesitation.

Bobby Alberts2 reviewsTotal number of Google reviews Bobby has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We are incredibly grateful for the relationship we have built with Rather & Kittrell. Chris and Chase have been so much more than wealth managers to us—they have become trusted advisors and people we genuinely feel have our families best interests at heart. As we have navigated some very important retirement decisions and a major transition in our lives, their guidance has given us something that is hard to put a value on: confidence and peace of mind. They took the time to really understand us, our goals, and what was important to our family rather than simply looking at us as another client. And when we needed them the most, they were there. They listened, answered life changing questions, helped us work through difficult decisions, and never made us feel like our concerns weren’t important. That personal connection has meant more to us than we can express. What truly sets Rather & Kittrell apart is the people behind the advice. We trust them, we value their friendship, and we are incredibly thankful to have them in our corner as we enter this next chapter of our lives. If you are looking for someone to help guide you through retirement and genuinely care about you and your family along the way, I cannot recommend Rather & Kittrell highly enough.

Billy King2 reviewsTotal number of Google reviews Billy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We feel incredibly fortunate to have Tim Eichhorn as our financial advisor. He is very knowledgeable, trustworthy, and genuinely cares about us and our financial future. He always takes the time to listen, answer our questions, and make sure we feel confident in our decisions. His guidance has given us tremendous peace of mind, and we are truly grateful to have him in our corner. We couldn’t recommend Rather & Kittrell and Tim Eichhorn more highly!

Geoffrey Wolpert8 reviewsTotal number of Google reviews Geoffrey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I highly recommend Rather & Kittrell. They are a top-notch firm that has served my family and me exceptionally well for many years. They take the time to understand my goals and work diligently to ensure that my investments remain aligned with my needs as they evolve. Everyone I have worked with at Rather & Kittrell has been caring, compassionate, knowledgeable, and highly professional. I have great confidence in their team and truly value the relationship we have built over the years.

Karen Fifer5 reviewsTotal number of Google reviews Karen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My husband and I have personally benefited from the expertise of Rather & Kittrell. They manage our funds with knowledge and the experience that we need. They treat us as if we are part of their team and always review and discuss markets. I personally like this attention to all details of retirement. I have been assisted with direction on personal retirement issues that were difficult to deal with. They look at the whole picture of retirement. I look forward to our regular reviews of goals, accounts, as well as their discussions on all investments and the market.

Dawn Kulas3 reviewsTotal number of Google reviews Dawn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We feel confident in the RK team to guide us in making the best possible financial decisions for our future.

Patrick Carroll4 reviewsTotal number of Google reviews Patrick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My relationship with Rather & Kittrell began with managing my company’s 401(k), but it truly evolved years later when I sold my business. During that transition, Chris, Lytle and their team were invaluable, guiding me through the many complexities of a liquidity event. Working alongside my attorney, accountant, and insurance advisor, they played an integral role in helping me navigate one of the most significant financial milestones of my life. Since then, they have continued to perform flawlessly in managing my financial affairs. Just as importantly, they’ve taken a holistic approach—helping oversee not only investments, but also banking, insurance, estate planning, and other key areas. In many ways, they’ve become my trusted personal CFO. I could not recommend any firm more enthusiastically than Rather & Kittrell.

Tina Carroll4 reviewsTotal number of Google reviews Tina has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

A few years ago, I made the decision to move my investments to Rather & Kittrell after spending 20 years with another financial firm, and it has been one of the best financial decisions I've made. From my very first meeting, the team made me feel like more than just a client. They welcomed me like an old friend and demonstrated a genuine interest in my goals, concerns, and future. I have the pleasure of working with Hannah Whatley, who consistently takes the time to listen, understand my needs, and make me feel valued and protected. Her professionalism, market knowledge, and thoughtful guidance have been invaluable. Knowing Hannah is looking out for my financial well-being gives me real peace of mind. What sets Rather & Kittrell apart is their personalized approach. They listen first and then provide advice that's tailored to your unique situation. Nothing feels generic or cookie-cutter—it's a truly boutique experience. I highly recommend Hannah and the entire team at Rather & Kittrell to anyone looking for a financial advisor who is knowledgeable, trustworthy, and genuinely committed to their clients' success.

David Kerr6 reviewsTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The ultimate financial advisor for competency, trust, and genuine concern for the client.

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