Rock-It Surfaces Inc. logo

Rock-It Surfaces Inc.

Countertop store · El Cajon, CA · reviewed since 2011

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%91+57.8Reliability 28%89+25.1Replies to reviews 8%64+5.3Experts Score= 88Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#17 of 30 countertop installersPosition by Experts Score among all companies we track in this category. · better than 45%
4.8 ★★★★★ 152 Google reviews · 24 photos
93%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
47%reviews answered by the owner
Oct 2026latest review

Rock-It Surfaces Inc. at a glance

Google reviewers rate Rock-It Surfaces 4.8 out of 5 based on 152 reviews, with the owner responding to 47% of them. Customers frequently praise the company for punctual installations, clear communication, and accurate quoting for quartz and granite countertops. While many highlight the professional demo and installation services, lower-rated reviews cite issues with unresponsive customer service, rough seam finishes, and perceived high pricing for smaller projects.

  • Google rating: 4.8 out of 5 from 152 reviews (93% five-star).
  • Reviews on this page: 152 Google reviews (149 with written comments, 42 with photos).
  • Owner responses: the business replied to 47% of reviews.
  • Most recent review: October 25, 2026.
  • Service: Countertop Installer serving El Cajon, California.

Data from Google, last updated November 5, 2026.

Score profile vs other countertop installers

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction91Reliability89Craft & service–Value–Momentum100Replies to reviews64Satisfaction: 91 (median 92)Reliability: 89 (median 90)Momentum: 100 (median 100)Replies to reviews: 64 (median 63)
Rock-It Surfaces Inc.Countertop Installers median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Rock-It Surfaces Inc.: 91/100 on this factor. Category median: 92.A
91
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Rock-It Surfaces Inc.: 89/100 on this factor. Category median: 90.A
89
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 95.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Rock-It Surfaces Inc.: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Rock-It Surfaces Inc.: 64/100 on this factor. Category median: 63.B
64

Bar = this company · dark tick = category median.

Star ratings

152 Google reviews we collected

  • 5 stars14293%
  • 4 stars32%
  • 3 stars11%
  • 2 stars32%
  • 1 star32%

Praise vs complaints

Phrases our text analysis found in 149 written reviews

  • Praise30598%
  • Complaints72%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude8527%
  • Quality & results5618%
  • Would recommend5217%
  • Price & value4314%
  • Speed & response4013%
  • Communication258%
  • Honesty & trust114%

What customers talk about

We read 149 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The installers Pat and Alex were highly skilled and professional, unlike subcontractor installers we had from other fabricator companies in the past.”
    “Very Rude on the phone.”
  • “…of choosing the right layout and sink combination and then doing an exceptional job demolishing the old tile countertops followed by careful installa…”
  • “I would highly recommend this place, as it was recommended to me!”
    “I would never use or recommend them.”
  • “I felt their pricing was very fair and I just love the final result.”
  • “What really impressed me right away was Steven’s process.”
  • “Exceptional craftsmanship, great communication, and a process that actually makes sense.”
  • “It honestly felt more like buying a piece of furniture—choose your “material level,” and the pricing is transparent.”

People customers mention

  • Steven 29 reviews
  • Richard 25 reviews
  • Steve 17 reviews
  • Pat 7 reviews
  • Alex 5 reviews
  • Marcos 5 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

tybrdofaktLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

My wife loves creative cooking and we wanted to get a bulletproof Dekton countertop material that also looks great, so we searched extensively for fabricators with deep experience. Steven and his team delivered exactly that, consulting with us patiently on the details of choosing the right layout and sink…

Linda1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I am beyond pleased with my beautiful quartz and the excellent customer service I received. I had a challenging kitchen and a bar area that had to be cut down as well as a usual corner sink. Not only was the quartz better looking than I remembered, Pat and Alex did an outstanding install and helped me with a few…

Customer photo from Linda's review
Augusto3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

I had a countertop installed by Rock-It in Oct 2021. I did not know a lot about countertops when I started my replacement effort, but after learning about the various fabrication options and speaking to a few fabricators, I was convinced that the Rock-It 3cm approach to countertop fabrication was a superior way to…

Marlyce5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

We were very hopeful in keeping our unusual backsplash & Steve’s team did an excellent job in this. We appreciate his help in choosing quartz countertops & island to coordinate with the backsplash. Our oversized custom sink needed precise measurements & installation. Very professional demo & install by Steve’s knowledgeable & personable team.

David3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

The team at Rock-It did a fantastic job with our new counter tops. We ordered a white quartz with light veining and it looks absolutely amazing. We had a couple of tricky issues in our installation and they met each of our needs completely. They use a high tech laser measuring device to template the counters with…

DeniseLocal Guide · 37 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

From start to finish Rock It was fantastic. I am so happy I chose this company for my countertop. The owner Steven was on top of the job every step of the way. His advice was spot on and I love my new island countertop. The installers were neat and professional. You will not be disappointed if you choose Rock It for your countertops.

Customer photo from Denise's review

Photos

Customer reviews

4.8 ★★★★★ 152 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Miata FunRunLocal Guide · 14 reviewsTotal number of Google reviews Miata has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had quartz countertops installed by Rock-It Surfaces. Steven the owner, is a model example of how a business should be run. I emailed him photos with dimensions of my countertop and he came back to me with a quote within 2 hours with a price range depending on the quality of the quartz. I then visited his shop to look at some quartz choices. He had a suggestion of cutting down my Pony Wall/Bar Bench which did not change the price much because the cost of cutting down the wall was offset by less quartz material. The result was a huge 134 x 43" peninsula which looks impressive and really opens up the kitchen and family room. I then went back and forth a few times via email on pricing for different quartz choices after I visited Arizona Tile. Each time, email response was within a few hours. His demo crew did a good job and even preserved some pieces for me that I wanted to use to repair my bathroom. They also took care taking out the 6" backsplash tile so their is no damage to patch for my new backsplash. The install crew was awesome. I cannot find a flaw anywhere. It is completely level, pattern matched between sections and the one seam is only visible if I bend my head down to look at it. They also cleaned the countertop, inside the cabinets and the floors before leaving.

Response from the owner · a week ago

Thanks, Robert! That Calacatta Luna peninsula came out great, and I’m glad cutting down the pony wall worked out the way we hoped. It really opens up the kitchen and family room. I’ll pass your comments along to Pat and Alex. They take a lot of pride in their work, so it means a lot when someone notices the details. Enjoy the new kitchen, and send a photo once the backsplash is in! Steve Rock-It Surfaces

tybrdofaktLocal Guide · 27 reviewsTotal number of Google reviews tybrdofakt has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My wife loves creative cooking and we wanted to get a bulletproof Dekton countertop material that also looks great, so we searched extensively for fabricators with deep experience. Steven and his team delivered exactly that, consulting with us patiently on the details of choosing the right layout and sink combination and then doing an exceptional job demolishing the old tile countertops followed by careful installation of the new Dekton. The installers Pat and Alex were highly skilled and professional, unlike subcontractor installers we had from other fabricator companies in the past.

Linda Jansen1 reviewTotal number of Google reviews Linda has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I am beyond pleased with my beautiful quartz and the excellent customer service I received. I had a challenging kitchen and a bar area that had to be cut down as well as a usual corner sink. Not only was the quartz better looking than I remembered, Pat and Alex did an outstanding install and helped me with a few little other things. I would highly recommend this place, as it was recommended to me! See the before and after below. What a difference!!

Response from the owner · 2 months ago

Thank you so much for the kind words and for trusting us with your kitchen! That bar area cutdown and corner sink definitely made this one a fun challenge, and we're thrilled the Carrara Ambra quartz turned out even better than you remembered. I'll be sure to pass along your compliments to Pat and Alex — they'll be glad to hear it. Thanks again for the recommendation and enjoy the new space! Steve

Augusto Alvarez3 reviewsTotal number of Google reviews Augusto has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had a countertop installed by Rock-It in Oct 2021. I did not know a lot about countertops when I started my replacement effort, but after learning about the various fabrication options and speaking to a few fabricators, I was convinced that the Rock-It 3cm approach to countertop fabrication was a superior way to produce a countertop. Steve, the owner, provided excellent information on materials and the fabrication process and Pat and Taylor finished the project with a quality installation. I'm happy with the results and enjoyed working with the Rock-It team. I would highly recommend Rock-It to anyone seeking a countertop fabrication and install.

Marlyce Miller5 reviewsTotal number of Google reviews Marlyce has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We were very hopeful in keeping our unusual backsplash & Steve’s team did an excellent job in this. We appreciate his help in choosing quartz countertops & island to coordinate with the backsplash. Our oversized custom sink needed precise measurements & installation. Very professional demo & install by Steve’s knowledgeable & personable team.

Response from the owner · 2 months ago

Thank you for the kind words! Coordinating the quartz countertops with your existing backsplash was a fun challenge, and I'm glad we could help. I'll be sure to pass your compliments along to the team — they take a lot of pride in doing clean, professional work. Thanks for trusting us with your kitchen, and enjoy the new space! — Steve, Rock-It Surfaces

David Canady3 reviewsTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The team at Rock-It did a fantastic job with our new counter tops. We ordered a white quartz with light veining and it looks absolutely amazing. We had a couple of tricky issues in our installation and they met each of our needs completely. They use a high tech laser measuring device to template the counters with exactness and the end result is a near perfect fit. I highly recommend using Rock-It.

Response from the owner · 2 months ago

Thank you so much for the kind words! We're thrilled with how the white quartz turned out, and glad our laser templating helped us nail the fit on those tricky spots. We really appreciate the recommendation!

Denise DudekLocal Guide · 37 reviewsTotal number of Google reviews Denise has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

From start to finish Rock It was fantastic. I am so happy I chose this company for my countertop. The owner Steven was on top of the job every step of the way. His advice was spot on and I love my new island countertop. The installers were neat and professional. You will not be disappointed if you choose Rock It for your countertops.

Response from the owner · 3 months ago

Thank you so much for this wonderful review, and for trusting Rock It with your island countertop! It was a pleasure working with you from start to finish, and I'm thrilled the advice and end result hit the mark. I'll pass along your kind words to the installation team — they take a lot of pride in doing clean, professional work. Enjoy your new countertop, and thanks again for choosing us!

Nicholas Christenfeld2 reviewsTotal number of Google reviews Nicholas has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We needed an island top, picked a piece of granite from their yard, and by the end of the week it was installed, just as we wanted. Could not ask for more.

Response from the owner · 4 months ago

Thanks for the kind words. Quick turnaround and getting exactly what you wanted is what we're built for. Glad the granite is working out. Give us a call if you need anything else down the line.

Peter MarinoLocal Guide · 12 reviewsTotal number of Google reviews Peter has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

If you’re considering new countertops, I can’t say enough good things about Rock-It Surfaces in San Marcos. Steven (the owner) and his team delivered a truly outstanding experience from start to finish. What really impressed me right away was Steven’s process. I started with a simple sketch and a few kitchen photos, and he was able to turn that into a clear, detailed initial quote. From there, he made it incredibly easy to compare different quartz options across manufacturers. He has this great pricing chart that breaks everything down by quartz grade, so you always know exactly what your cost will be. It honestly felt more like buying a piece of furniture—choose your “material level,” and the pricing is transparent. I haven’t seen anyone else do it this way. When it came time for demo, I was a little nervous because I had existing marble countertops—but Patrick and Alex absolutely nailed it. They removed everything carefully without damaging the cabinets, and their cleanup was spotless. You could tell right away these guys take pride in their work. After fabrication on their CNC machines, Patrick and Alex returned for installation—and again, top-notch work. Super professional, polite, and detail-oriented. The seams are so well done you really have to look to find them. The caulking is flawless—seriously, it looks machine-perfect. One other thing I really appreciated: Rock-It uses 3CM quartz, so there’s no need for a plywood base. That gives the edges a much cleaner, more polished look and really elevates the final result. Overall, this was one of the smoothest, most professional home improvement experiences I’ve had. Exceptional craftsmanship, great communication, and a process that actually makes sense. I highly recommend Rock-It Surfaces—you won’t be disappointed.

Response from the owner · 5 months ago

Thank you so much for this, Peter — what a kind and detailed review. We genuinely love what we do, and it's always rewarding when a customer notices the little things, like the pricing chart, the cleanup, and the seams. Our team will be thrilled to read this. Thanks for trusting us with your kitchen, and enjoy your new quartz countertops! — Steven & the Rock-It Surfaces team

Joe Ortiz1 reviewTotal number of Google reviews Joe has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This is the second time we had Rock-It Surfaces install some countertops in our home. Love the way everything turned out. Big thanks to the whole team.

Response from the owner · 7 months ago

Thank you so much! It means a lot that you chose Rock-It Surfaces again — having repeat customers is the best compliment. We're thrilled you love the way everything turned out, and I'll be sure to pass along your kind words to the whole team. We appreciate your trust in us, and we're always here if you need anything down the road!

Rock-It Surfaces Inc. on Google Maps →

Business details