Lighting contractor · St. Louis, MO · reviewed since 2018
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%98+62.3Reliability 28%95+26.8Replies to reviews 8%76+6.3Experts Score= 95Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.95SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#22 of 54 outdoor lighting installersiPosition by Experts Score among all companies we track in this category. · better than 60%
5.0★★★★★618 Google reviews · 24 photos
99%five-star reviews
4.95★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.4%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Santa's Elves Holiday Lighting & Decor, LLC at a glance
Google reviewers rate the company 5 out of 5 stars based on 618 reviews, noting that the owner replies to 69 percent of feedback. Customers frequently praise the ease of the bidding process, competitive pricing, and prompt communication regarding installation schedules. Staff are described as professional, friendly, and efficient during both setup and seasonal removal. Recurring criticisms involve scheduling delays, missed appointments, and price increases for existing customers, with some complaints alleging that bids were sold to other companies or that the owner was unresponsive.
Google rating: 5.0 out of 5 from 618 reviews (99% five-star).
Reviews on this page: 618 Google reviews (570 with written comments, 29 with photos).
Owner responses: the business replied to 69% of reviews.
Most recent review: October 22, 2026.
Service: Outdoor Lighting Installer serving St. Louis, Missouri.
Data from Google, last updated October 26, 2026.
Score profile vs other outdoor lighting installers
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.
This companyOutdoor Lighting Installers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Santa's Elves Holiday Lighting & Decor, LLC: 98/100 on this factor. Category median: 94.A
98
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Santa's Elves Holiday Lighting & Decor, LLC: 95/100 on this factor. Category median: 92.A
95
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Santa's Elves Holiday Lighting & Decor, LLC: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Santa's Elves Holiday Lighting & Decor, LLC: 76/100 on this factor. Category median: 81.B
76
Bar = this company · dark tick = category median.
Star ratings
618 Google reviews we collected
5.0of 5
5 stars61099%
4 stars00%
3 stars10%
2 stars00%
1 star71%
Praise vs complaints
Phrases our text analysis found in 570 written reviews
99%praise
Praise1,00299%
Complaints141%
Topic share
How often each topic comes up in the written reviews
7topics
Speed & response26126%
Quality & results19419%
Staff & attitude18218%
Would recommend15315%
Price & value10310%
Communication969%
Honesty & trust273%
What customers talk about
We read 570 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They are timely, efficient, professional and friendly.”
“but he never showed up.”
“They do a wonderful job with the lighting on our house, as well as removing the lighting at end of season.”
“What an awful thing to do to customers that have paid for their decorations and now are stuck with getting all of that back.”
“Hayley was super helpful in addressing all our questions promptly.”
“I would highly recommend Santa's Elves Holiday Lighting & Decor, LLC over anyone else.”
“I cannot recommend Santa’s Elves more!”
“For the quality, speed, and the very reasonable price, these folks deserve all the cookies and hot cocoa in the world.”
“That was my price for 2 years and now the price went to $480 for the same lights.”
“She’s been prompt, organized, and very easy to communicate with.”
“They are always professional, reliable, and do such a beautiful job with our lights.”
People customers mention
Matt17 reviews
Lights6 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Megan3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 days ago★★★★★
We've been using Santa's Elves for our holiday lighting the past several years and could not be more pleased with their services. They are timely, efficient, professional and friendly. They do a wonderful job with the lighting on our house, as well as removing the lighting at end of season. We look forward to their…
SheldonLocal Guide · 24 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
We had a small miscommunication with what type of lights we wanted. They fixed the issue in less than 24 hours with zero arguments. Great customer service!
Chris7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
Santa’s Elves were great to work with, the process to get a bid was very easy and fast. Once I accepted the bid they showed up within 48 hours to do the initial work and did an awesome job.
Mellissa1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 days ago★★★★★
This was our first time using Santa’s Elves. We signed our contract on a Friday evening and our lights were up on Monday afternoon. Appreciate the quick turnaround. Can’t wait to turn them on for the season.
Beth1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Santa’s Elves always does a great job. I highly recommend them for your holiday lights.
Deb8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Santa's Elves is the best lighting company we have used. They are professional and do a wonderful job. Very nice too.
We've been using Santa's Elves for our holiday lighting the past several years and could not be more pleased with their services. They are timely, efficient, professional and friendly. They do a wonderful job with the lighting on our house, as well as removing the lighting at end of season. We look forward to their arrival each holiday season! Highly recommend!
Sheldon PortLocal Guide · 24 reviewsiTotal number of Google reviews Sheldon has written across all businesses on Google Maps, not just this one.
We had a small miscommunication with what type of lights we wanted. They fixed the issue in less than 24 hours with zero arguments. Great customer service!
Response from the owner · 2 days ago
Thanks for your kind words! We're glad our team could quickly swap the color for you!
Chris Wegmann7 reviewsiTotal number of Google reviews Chris has written across all businesses on Google Maps, not just this one.
Santa’s Elves were great to work with, the process to get a bid was very easy and fast. Once I accepted the bid they showed up within 48 hours to do the initial work and did an awesome job.
Response from the owner · 2 days ago
Hey Chris, thanks so much for the review! Enjoy your holiday lighting!
Anthony Tillman3 reviewsiTotal number of Google reviews Anthony has written across all businesses on Google Maps, not just this one.
This was our first time using Santa’s Elves. We signed our contract on a Friday evening and our lights were up on Monday afternoon. Appreciate the quick turnaround. Can’t wait to turn them on for the season.
Response from the owner · 4 days ago
Hi Melissa! Let us know if you need anything else throughout the season. We hope you enjoy your holiday lighting : )
Beth Myers1 reviewiTotal number of Google reviews Beth has written across all businesses on Google Maps, not just this one.
I’ve had a great experience working with Hayley so far. She’s been prompt, organized, and very easy to communicate with. She provided clear options and helped us find the right fit for our home. The process has been smooth and efficient. We’re looking forward to seeing the lights installed.
Response from the owner · a week ago
Hi Julie, we think Hayley is the best as well : )
See you soon for your holiday lighting installation!
R TD10 reviewsiTotal number of Google reviews R has written across all businesses on Google Maps, not just this one.
First experience with holiday lights, in our search we came across Santa's Elves. Hayley was super helpful in addressing all our questions promptly. Overall offerrings were most competitive.
Response from the owner · 2 weeks ago
Thank you for leaving us a great review! We looking forward to servicing your home for the holiday season!
Maureen Onder2 reviewsiTotal number of Google reviews Maureen has written across all businesses on Google Maps, not just this one.
