Financial advisor · Daytona Beach, FL · reviewed since 2019
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%99+68.5Reliability 31%98+30.2Experts Score= 99Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#9 of 14 wealth management firmsiPosition by Experts Score among all companies we track in this category. · better than 38%
5.0★★★★★22 Google reviews · 5 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Sarah Smith, CFP®, ChFC, five stars based on twenty-two reviews. Clients describe services including estate planning, life insurance, retirement management, and 401k guidance. Recurring themes highlight her knowledge, patience, clear communication, and ability to listen to personal financial goals. Reviewers note she is responsive, professional, and flexible in aligning strategies with individual needs. No specific criticisms appear in the provided excerpts.
Google rating: 5.0 out of 5 from 22 reviews (100% five-star).
Reviews on this page: 22 Google reviews (20 with written comments).
Owner responses: the business replied to 0% of reviews.
Most recent review: June 26, 2026.
Service: Wealth Management Firm serving Daytona Beach, Florida.
Data from Google, last updated October 26, 2026.
Score profile vs other wealth management firms
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
Sarah Smith, CFP®, ChFCWealth Management Firms median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Sarah Smith, CFP®, ChFC: 99/100 on this factor. Category median: 99.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Sarah Smith, CFP®, ChFC: 98/100 on this factor. Category median: 99.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 99.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Sarah Smith, CFP®, ChFC: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet.–
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Bar = this company · dark tick = category median.
Star ratings
22 Google reviews we collected
5.0of 5
5 stars22100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 20 written reviews
100%praise
Praise43100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude1330%
Would recommend1126%
Communication614%
Honesty & trust512%
Quality & results49%
Speed & response49%
What customers talk about
We read 20 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She’s been incredibly knowledgeable, professional, and genuinely caring throughout the entire process of helping me with my estate planning and long-t…”
“If you’re looking for someone who actually hears you and builds a plan around your life—not just the numbers—I highly recommend Sarah!”
“She takes the time to explain things clearly, and has made adjustments when my situation or goals have changed.”
“I genuinely appreciated her professionalism throughout.”
“I always have a great experience working with Sarah as my financial advisor.”
“Although I was not ready to use her services right away, I knew who I was going to call when that time came.”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Joe4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
I met Sarah at an Educational Luncheon she hosted at our office many years ago to offer her services as a financial advisor. As soon as I met her, I could sense her ambition and willingness to help. Although I was not ready to use her services right away, I knew who I was going to call when that time came. And I am…
Nicole2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
I always have a great experience working with Sarah as my financial advisor. She truly takes the time to listen—not just to my financial goals, but also to what I want my life to look like. I never feel pushed into a one-size-fits-all plan. Instead, she has been incredibly flexible and thoughtful in aligning my…
Great priceFinancial planTerm life insuranceRetirement savings consulting
Zari1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I can’t say enough great things about working with Sarah Smith. She’s been incredibly knowledgeable, professional, and genuinely caring throughout the entire process of helping me with my estate planning and long-term financial goals. She took the time to understand my personal situation and explained everything in…
CecileLocal Guide · 32 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I had a great experience working with Sarah and her team. She was incredibly competent, responsive, and patient as I navigated the complexities of life insurance. She took the time to explain everything clearly, answered my questions, and made the process much less intimidating. I genuinely appreciated her…
ErinLocal Guide · 33 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
We’ve been with Sarah for several years now and couldn’t be happier. She’s professional, kind, attentive, and prompt. It’s wonderful to have someone both knowledgeable and caring of her clients needs and goals. She’s also had some wonderful recommendations for other professionals in the area. Truly appreciate her…
FelLocal Guide · 19 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
I've been Sarah's client for almost 2 years and I intend to keep it that way for the foreseeable future. She is kind, patient and respectful of my needs as a recent graduate. I honestly had no understanding about saving plans or 401k's and she really helps me to reach my financial goals. I recommend her to anyone…
I met Sarah at an Educational Luncheon she hosted at our office many years ago to offer her services as a financial advisor. As soon as I met her, I could sense her ambition and willingness to help. Although I was not ready to use her services right away, I knew who I was going to call when that time came. And I am so glad I did. She has been wonderful in how she has led me through the process of retirement. Thank You Sarah ! You have made this next stage of my life so much easier.
Nicole Lafountain2 reviewsiTotal number of Google reviews Nicole has written across all businesses on Google Maps, not just this one.
I always have a great experience working with Sarah as my financial advisor. She truly takes the time to listen—not just to my financial goals, but also to what I want my life to look like. I never feel pushed into a one-size-fits-all plan. Instead, she has been incredibly flexible and thoughtful in aligning my investments and strategies with both my needs and my personal priorities.
What stands out most is how she balances practicality with understanding. She takes the time to explain things clearly, and has made adjustments when my situation or goals have changed. Sarah has made the whole process feel collaborative rather than overwhelming.
If you’re looking for someone who actually hears you and builds a plan around your life—not just the numbers—I highly recommend Sarah!
Price assessment: Great price
Services: Financial plan, Term life insurance, Retirement savings consulting, Investment advising, Wealth management
Zari Case1 reviewiTotal number of Google reviews Zari has written across all businesses on Google Maps, not just this one.
I can’t say enough great things about working with Sarah Smith. She’s been incredibly knowledgeable, professional, and genuinely caring throughout the entire process of helping me with my estate planning and long-term financial goals. She took the time to understand my personal situation and explained everything in a way that made me feel confident and informed. I’ve already recommended her to several family members and close friends, and they’ve all come back with the same feedback—she’s fantastic. If you’re looking for a financial advisor you can trust, Sarah is the one.
EmmiseashineLocal Guide · 11 reviewsiTotal number of Google reviews Emmiseashine has written across all businesses on Google Maps, not just this one.
I had a great experience working with Sarah and her team. She was incredibly competent, responsive, and patient as I navigated the complexities of life insurance. She took the time to explain everything clearly, answered my questions, and made the process much less intimidating. I genuinely appreciated her professionalism throughout. Highly recommend her to anyone looking for a knowledgeable and supportive life insurance expert!
Erin RLocal Guide · 33 reviewsiTotal number of Google reviews Erin has written across all businesses on Google Maps, not just this one.
We’ve been with Sarah for several years now and couldn’t be happier. She’s professional, kind, attentive, and prompt. It’s wonderful to have someone both knowledgeable and caring of her clients needs and goals. She’s also had some wonderful recommendations for other professionals in the area. Truly appreciate her assistance and the peace of mind it brings! 🙏
FelLocal Guide · 19 reviewsiTotal number of Google reviews Fel has written across all businesses on Google Maps, not just this one.
I've been Sarah's client for almost 2 years and I intend to keep it that way for the foreseeable future. She is kind, patient and respectful of my needs as a recent graduate. I honestly had no understanding about saving plans or 401k's and she really helps me to reach my financial goals. I recommend her to anyone especially those who are unsure about where to start with their finances. 10/10
Jennifer Hackley7 reviewsiTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
Extremely knowledgeable. Listens to your concerns and end goals. Always reliable and available to answer any questions. Highly recommend Sarah for your financial needs!!! She is amazing!
Mel Pell4 reviewsiTotal number of Google reviews Mel has written across all businesses on Google Maps, not just this one.
Sarah is incredible. She’s so patient in helping to set up, and adjust as needed, my financial goals and accounts. I have referred her to many friends, and they’ve all been beyond pleased with her, and her knowledge. Sarah does a great job explaining options, and any other questions I have. Highly recommend!
