Customers frequently praise the salon's punctuality, friendly communication, and ability to accommodate last-minute appointments or specific color requests. Services include haircuts, coloring, facials, and massages, with reviewers noting that staff members are attentive and make clients feel comfortable during procedures. One recurring criticism involves dissatisfaction with specific color outcomes or rough handling during shampoos, though staff typically addressed these issues by offering corrections or waivers.
Google rating: 4.9 out of 5 from 165 reviews (98% five-star).
Reviews on this page: 165 Google reviews (137 with written comments, 13 with photos).
Owner responses: the business replied to 100% of reviews.
Most recent review: November 9, 2026.
Service: Makeup Artist serving Rochester, Minnesota.
Data from Google, last updated November 9, 2026.
Star ratings
165 Google reviews we collected
4.9of 5
5 stars16298%
4 stars00%
3 stars00%
2 stars21%
1 star11%
Praise vs complaints
Phrases our text analysis found in 137 written reviews
96%praise
Praise13496%
Complaints54%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude4230%
Quality & results4129%
Would recommend2317%
Communication1511%
Honesty & trust86%
Speed & response64%
Price & value43%
What customers talk about
We read 137 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She was knowledgeable, friendly, and made me feel very comfortable.”
“Ava did such a fantastic job with both the blending/placement of the lightening and the toning!”
“Highly recommend especially for color, and keeping my hair at peak health!”
“Totally recommended!”
“Very kind, thorough, and listened to what I wanted.”
“I finally went back to her last week and had so much confidence in her skills, that I trusted her enough to cut and add shape to my hair.”
“I was a walk-in, with a long drive ahead of me and a wedding the next day.”
“I want to once again thank Adrick for his amazing work in helping me reasonably achieve what I hope will be my dream hair ( have another appointment soon).”
People customers mention
Paul5 reviews
Ava4 reviews
Payton4 reviews
Dana4 reviews
Lys4 reviews
Shannon3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
I had previous color in my hair and knew it could pop to a coral ish color, but I wanted to try lightening it for my wedding to a bright white highlight, which is obviously a big ask. I had a backup plan to dye it dark if it didn't work out.
Ava did such a fantastic job with both the blending/placement of the lightening and the toning! I've never gotten so many compliments on my hair from family, friends, and even strangers on my hair! People will stop me and tell me how great it looks even a month later, particularly the placement of the lightened sections.
I was literally in awe at the work she did when she turned the chair around for me to see it. WOW! It looked so fantastic for my wedding and really set me up for a beautiful special day.
I was considering dying my hair another fun fashion color, but I can't bring myself cover up her masterful work.
Great work, Ava! I'm tipping you extra next time!
Lizzy also did such a wonderful job on an updo (half up/half down) for my wedding.
Thanks ladies! Worth every penny.
Price: $200+
Services: Updos, Hair coloring, Balayage
Response from the owner · 3 hours ago
Mastering such a dramatic color transition for your wedding day is truly an art, Egg. We are thrilled Ava and Lizzy delivered a bridal look that brought you to awe. Congratulations!
T
Tamra McCoyLocal Guide · 20 reviewsiTotal number of Google reviews Tamra has written across all businesses on Google Maps, not just this one.
Tamra, we are delighted you enjoyed your massage-focused facial with us. Blending targeted massage techniques with our rejuvenating skincare is designed to melt away tension, and we look forward to welcoming you back soon.
R
Rebekah Adams9 reviewsiTotal number of Google reviews Rebekah has written across all businesses on Google Maps, not just this one.
I had an amazing facial from Ava A. She is so wonderful and gives the best facial and scalp massage! I just keep coming back again and again! Thank you Ava!
Price: $100–120
Services: Service not listed
Atmosphere: Relaxing
Maintenance: Pristine
Response from the owner · a week ago
Rebekah, we are delighted to hear that Ava provided such a wonderful facial and scalp massage! We will certainly pass along your kind compliments to her, and we look forward to welcoming you back again soon.
L
Laura Forman2 reviewsiTotal number of Google reviews Laura has written across all businesses on Google Maps, not just this one.
Kya was amazing! I love my brows, they are perfectly shaped! I also had my brows tinted and they look great. Kya was personable and friendly. I will be back!
Price: $20–40
Services: Body waxing
Atmosphere: Relaxing, Cozy
Maintenance: Pristine
Response from the owner · a month ago
It is wonderful to hear you are pleased with your brow shaping and tinting. We will certainly share your kind compliments with Kya. We look forward to welcoming you back soon.
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Nancy Renner3 reviewsiTotal number of Google reviews Nancy has written across all businesses on Google Maps, not just this one.
Melissa cut my hair while I was in town from out of state. She was knowledgeable, friendly, and made me feel very comfortable. I loved my cut…and so did my husband! Definitely someone I will return to when I’m back in town.
Price: $60–80
Services: Haircut
Atmosphere: Relaxing, Modern
Response from the owner · a month ago
It is wonderful to hear you enjoyed your visit with Melissa. We strive to provide a comfortable, expert experience for all our guests and will certainly share your kind words.
D
Dave W2 reviewsiTotal number of Google reviews Dave has written across all businesses on Google Maps, not just this one.
Mackenna was very energetic and open to conversation, very entertaining and made my experience very relaxing. Was very nervous as I havent had a cut in four years, but she did amazing. Will return in the future.
Price: $20–40
Services: Haircut, Hairstyling
Atmosphere: Relaxing, Energetic, Cozy
Maintenance: Pristine
Response from the owner · a month ago
Dave, stepping away from a four-year break can feel daunting, but Mackenna always creates such an inviting atmosphere. We are delighted your first cut was a relaxing success and look forward to welcoming you back!
S
Shelby S2 reviewsiTotal number of Google reviews Shelby has written across all businesses on Google Maps, not just this one.
I was very happy with my color today with Ava. I've already re-booked with her for my next appt.
Services: Hair coloring
Atmosphere: Relaxing, Modern
Maintenance: Well-kept
Response from the owner · a month ago
We're delighted to hear Ava provided such a wonderful coloring experience! It's fantastic that you've already scheduled your next appointment with her. We look forward to welcoming you back to Serenity Couture Salon & Spa.
A
Amanda P.3 reviewsiTotal number of Google reviews Amanda has written across all businesses on Google Maps, not just this one.
I highly recommend Melissa! She has 25+ years experience and is amazing at what she does!!
Services: Haircut, Hair highlighting
Atmosphere: Relaxing, Energetic, Modern
Maintenance: Pristine
Response from the owner · a month ago
Amanda, thank you for recommending us! Melissa’s 25+ years of industry expertise truly shine in her exceptional work, and we will proudly pass your kind praise along. We look forward to your next visit.
W
Wendy Martin5 reviewsiTotal number of Google reviews Wendy has written across all businesses on Google Maps, not just this one.
Fantastic stylist! Great upbeat and positive atmosphere. Loved it. Will be back!
Services: Haircut, Hair coloring
Response from the owner · a month ago
Maintaining that upbeat, positive energy throughout our Rochester salon is a top priority, Wendy. We are delighted your stylist provided such a fantastic experience, and we look forward to welcoming you back soon!
S
Sam JonesLocal Guide · 15 reviewsiTotal number of Google reviews Sam has written across all businesses on Google Maps, not just this one.
I recently had my hair done by Paul at Serenity West and unfortunately left very disappointed. I originally booked an overall color because I hadn’t colored my hair in years and wanted a noticeable change. Paul recommended golden highlights instead, which I trusted as his professional recommendation.
Unfortunately, the experience was not relaxing. Paul was extremely rough during the shampoo and brushing, and my scalp was still sore the next day. After the shampoo, he abruptly pushed down the footrest on my chair. I had a C-section just four weeks ago, and there was no communication or consideration for my comfort while moving the chair.
The salon itself was also extremely busy and loud. With everyone running around, laughing and yelling, it honestly felt more like a high school lunchroom than a place to relax. My feet also hung far off the shampoo chair, and I felt like people were constantly squeezing around me.
After spending about 3½ hours there and nearly $300 including tip, I wasn’t offered any styling before leaving. I have very thick hair, so without being curled or straightened, it was essentially a giant golden puff ball. The color also didn’t blend as well as I expected.
I’m only four weeks postpartum and specifically wanted this appointment to be some much-needed self-care and a chance to feel good about myself. I had no real budget because I was hoping for a transformation, so leaving feeling worse was especially upsetting.
I did call the salon the next day, and the woman I spoke with was very kind and understanding. She offered to have someone else look at my hair or discuss a refund. I emailed pictures as requested but, at the time of writing this, have not heard back.
Overall, I was disappointed with the lack of attention to my comfort, the atmosphere, the color, and the lack of styling. Moving forward, I’m looking for a salon that feels more personal, calm, and relaxing. That’s the experience I was hoping for and unfortunately did not receive here.
Highest level of stylist and a high end salon with no budget… I would have loved something way better….
Price: $200+
Services: Haircut, Hair coloring
Atmosphere: Other
Response from the owner · a month ago
We are truly sorry to hear that your experience did not meet the level of service and care you were expecting or deserve.
This appointment was much more than simply getting your hair done—it was supposed to be a relaxing opportunity to feel pampered, confident, and cared for. We are very sorry that you left feeling disappointed instead.
We sincerely apologize for the discomfort you experienced during the shampoo and brushing, as well as the way the chair was moved without consideration for your recent C-section. Regardless of the circumstances, your comfort and communication with your stylist should always come first.
We also hear your concerns regarding the color, blending, finishing/styling, and overall salon environment. While our West location can be energetic and busy, we never want a guest to feel overwhelmed or that the experience is anything less than elevated and personal. And after spending several hours with us, you absolutely should have felt finished and confident walking out of our salon.
We have our manager reaching out to you today so we can ensure you receive the attention and follow-through you deserve.
Thank you again for bringing this to our attention. We take your feedback seriously, and we are sorry we did not provide the exceptional experience you came to Serenity Couture expecting.
