Google reviewers rate SERVPRO of Appleton 4.7 out of 5 based on 253 reviews, with the owner responding to 80% of them. Praise frequently highlights rapid response times, clear communication, and reasonable pricing for services like water extraction, carpet cleaning, and reconstruction. However, lower-rated reviews criticize missed appointments, unreturned calls, and unexpected billing charges, particularly regarding complex or large-scale property losses.
Google rating: 4.7 out of 5 from 253 reviews (91% five-star).
Reviews on this page: 253 Google reviews (228 with written comments, 6 with photos).
Owner responses: the business replied to 80% of reviews.
Most recent review: October 21, 2026.
Service: House Cleaning Service serving Appleton, Wisconsin.
Data from Google, last updated October 25, 2026.
Photos
Customer reviews
4.7
★★★★★
253 reviews on Google
5★230
4★3
3★1
2★3
1★16
Reviews from Google, shown as published (original wording, unedited).
HF
Heather Freda1 review
★★★★★
Five stars are not enough for the incredible support we received from SERVPRO after a tornado completely destroyed our storage unit. In the middle of such a stressful situation, Jamie was an absolute lifesaver. She was professional, courteous, and went completely above and beyond—answering our texts and emails immediately, even while she was away on vacation! Jamie successfully navigated communication with our sassy insurance adjuster with total professionalism, and she even greeted us with hugs when we came to collect our salvaged items. I cannot thank her enough for turning an incredibly unpleasant situation into a manageable one.
Response from the owner · a day ago
Thank you so much, Heather! We’re grateful you shared your experience with our team at SERVPRO. It's wonderful to know that our team's support made a difference during such a difficult time. Your kind words about the professional service provided are truly appreciated!
ServPro cleaned our air ducts and did a fantastic job! Brent was kind and extremely professional. I'm amazed by the great work he did! The office staff also made it super easy to schedule an appointment. I would definitely recommend them!
Response from the owner · 3 days ago
Thank you so much for taking the time to give us this great feedback! We are honored that you chose us for your home air quality needs. If you ever need your carpets cleaned, Brent does a fantastic job with that as well. In addition to homeowners, he has a loyal following of real estate professionals and property managers.
We had our electric fireplace start on fire on Saturday, and soot was everywhere in our basement. Serv Pro was there on Monday to assess the situation and make a plan for clean up and rebuild. I cannot say enough about them and how helpful they were! Jamie answered all of my texts almost immediately! She is so knowledgeable and thorough! And Annie worked her butt off! Somehow she remembered what room all of our items were in! I don't know how...
I hope this never happens again...but my 1st call will be to Serv Pro of Appleton. They made this awful situation easier to handle❣️
Services: Painting, Fire damage cleanup & repair
Response from the owner · 4 days ago
Thank you so much, Judy! We're grateful for your kind words about our team and the support you received during such a challenging time. It's great to know that our knowledgeable staff could assist you effectively, making the cleanup process easier to manage. Your trust in SERVPRO means a lot to us, and we’re here to help whenever you need us!
Julien did an Outstanding job with my carpets! I would give Servpro of Appleton 100 stars!
Price assessment: Great price
Services: Carpet cleaning
Response time: 0–1 hr
Response from the owner · a week ago
Thank you so much, Julie! We're grateful for your kind words and are pleased to know our team provided outstanding service with your carpets. Your support means a lot to us at SERVPRO!
Dylan and the SERVPRO Appleton team did a good job responding quickly to the flooding in my basement. They handled the situation and got everything resolved in a timely manner. Communication was good and the process was pretty straightforward. Appreciate the quick response and getting the issue taken care of.
Services: Flood restoration
Response time: 0–1 hr
Response from the owner · a week ago
Thanks for the great feedback, Evan! Our team is glad to hear that you were pleased with the quick response and communication during the flooding situation in your basement. We strive to handle every situation efficiently, and it’s wonderful to know that we met your expectations.
Great pricing! Beau was awesome to work with and would recommend Servpro to anyone!
Response from the owner · 2 weeks ago
Thank you so much, Trevor! We're glad you found our pricing to be great and appreciate your kind words about our team. Recommendations mean a lot to us, and we're here to help whenever you need SERVPRO!
Do not hire Servpro of Appleton if you are dealing with a complex, large-scale property loss. While they might be fine for a simple, minor wet basement, their field crew and management completely dropped the ball on our major structural vehicle-strike claim, causing severe operational damage, property loss, and endless stress.
If you are considering this franchise, be warned of how they handle major losses:
• Destroyed displaced belongings without inventorying them.
We scheduled a joint 8:30 AM walkthrough to go through items thrown into the yard by the crash, photograph them, and see what was salvageable. The crew arrived early and, by 8:20 AM, had thrown 75% of our un-cataloged personal property straight into a commercial dumpster.
• Caused a secondary basement flood.
Because of negligent field oversight, their technicians cut the power to our emergency sump pump backup system after we personally ensured it was operating. This directly flooded our basement. They blamed everything that could have caused it except the possibility of their own crews negligence.
• Bare-minimum mitigation at my expense.
To dry out the basement flood they caused, they simply propped water-logged rugs on blocks, left commercial dryers running on my residential electric bill for 5–7 days, and failed to do proper moisture testing or proper disposal of damaged items. Box charges by size are severely inflated, many boxes were returned with fewer items per size necessary. Items packed were poorly organized and those that were inventoried were done so lazily and did not match the physical inventory.
• Total administrative evasion.
Furthermore, our premium LG OLED TV suffered physical damage under their care. When confronted with any issue or complaint, management gaslit and blamed everything other than their crew.
• Poor logistics.
Damaged items that were supposed to be hauled away were left dumped in our driveway for days. They completely ignored mandatory chain-of-custody tracking, do not properly track inventory and destroyed potentially salvageable items forcing us to blindly guess our many losses for our insurance claim.
We had to bypass this franchise entirely and work directly with our insurance adjuster just to get an accurate property claim processed. They lack the administrative training, structural oversight, and basic professional competence required to handle large, sensitive claims. Save yourself the secondary disaster and hire a competent, qualified restoration company instead.
Price assessment: Overpriced
Services: Water damage-related cleanup & repair, Service not listed
Response time: 0–1 hr
Response from the owner · 2 weeks ago
No one ever expects a car to crash into the safety and security of their home. You suffered a very difficult and completely unexpected loss due to no fault of your own. While this type of loss is something we deal with every day, it is a once in a lifetime, if ever, loss for most people. People can feel a sense of chaos and confusion they aren’t used to experiencing. It seems there is some confusion.
• The first day our crews were on site was 4/2/2026. Arrival was set for between 8:15 am & 8:30 am. Our crews arrived at 8:20 and promptly began clearing rubble & debris from the crash that was outside your home; things like wood, siding, insulation etc. so that our carpenters could safely board up your home and secure it. There were no personal belongings from inside your home in the yard to dispose of. As a matter of fact, you reference a commercial dumpster everything went into. We never even had a dumpster at your job. All construction debris was loaded into our trucks and hauled away.
As for inventory; we have a Contents Tracker system. Literally every personal item we touch is logged & photographed with notes indicating if the item was cleaned, salvaged etc… According to our records, this complete report was provided to you on 4/10/26 (after the basement water loss on 4/5) and you signed off on it with no indication of dissatisfaction or missing items.
• As for the basement flood. We did not cut power to an “emergency sump pump back up system”, nor did we unplug your sump pump. As a restoration company that’s just not something we would do. Our crews were not even working in your basement at that time. It should however be noted that our crews were not the only people in your home. You often had another family member in the home when you could not be. Our crews were told that person unplugged the sump pump due to electrical concerns caused by the original vehicle impact. We recognize there are differing accounts of what occurred, but ultimately your insurance carrier covered that loss as part of your homeowner’s insurance claim. The fact that your carrier coved this portion of the claim is important context when considering the allegation that SERVPRO’s negligence caused the flooding. Furthermore, “Bare minimum mitigation at my expense” is simply inaccurate. Mitigation was done to industry standards and covered by your insurance company to the limits and deductible of the policy you have chosen. (Also, as a point of clarification, an “emergency sump pump back up system” is battery operated. Their very purpose is to keep the sump pump running in the event of a loss of power that can occur during a storm.)
• Your LG tv. Not sure what specific damage you are referencing. However, your insurance carrier included it among the personal property damaged by the vehicle impact, and you have been compensated for it accordingly by your insurance company.
We very regularly mitigate large commercial losses at places like schools, hospitals, churches, factories, malls and even entire neighborhoods. While that is something we deal with daily, this type of loss can be very overwhelming and emotional, and we are sorry it happened to you.
Julian arrived on time and did a great job cleaning our Carpets. We recommend this service. We will use them again.
Price assessment: Great price
Services: Carpet cleaning
Response time: 0–1 hr
Response from the owner · 3 weeks ago
Thanks for sharing your feedback, Gary! Our team is delighted to know that Julian provided excellent carpet cleaning service and that you plan to use SERVPRO again. Your recommendation means a lot to us!
The day after the tornado Servpro was at our condo bright and early to start what they do. Besides physical support they were moral support for me.
Every time I had a question they did what they could to get me an answer. Always got a call back or a text. What a great company with great employees.
Services: Roofing, Water removal, Flooring, Mold mitigation, Water damage-related cleanup & repair
Response time: 0–1 hr
Response from the owner · 3 weeks ago
Thank you so much, Betty! We appreciate your kind words and are glad our team could provide both physical and moral support during such a challenging time. It's great to hear that we were able to keep you informed and responsive to your questions. We’re grateful for your review!
I was blessed to have this company come !! They came from out of state to help with a severe storm that ravaged my area. I had major water damage due to not having power for 4 days . My sump pump overflowed and my lower level was a total loss! They truly helped with MAJOR clean out and were great to answer any questions! I highly recommend this company!
Price assessment: Reasonable price
Services: Water removal, Flooring, Mold mitigation
Response from the owner · a month ago
Thank you so much, Kristi! We're grateful you shared your experience with our team. It's great to know that we could assist you during such a challenging time and provide the support you needed. Your recommendation means a lot to us at SERVPRO!
