Google reviewers rate SFX Fitness five stars based on 130 reviews, highlighting the facility's cleanliness, modern equipment, and early morning hours. Customers frequently praise the knowledgeable personal trainers and group classes for providing tailored, challenging workouts that support weight loss and improved mobility. The local, community-focused atmosphere is a recurring theme, with members noting the staff's welcoming nature and the absence of long wait times for machines. One minor criticism mentions the lack of specific group class options, though overall sentiment remains positive regarding the professional service and pricing.
Google rating: 5.0 out of 5 from 130 reviews (98% five-star).
Reviews on this page: 130 Google reviews (113 with written comments, 2 with photos).
Owner responses: the business replied to 17% of reviews.
Most recent review: October 12, 2026.
Service: Personal Trainer serving Alpharetta, Georgia.
Data from Google, last updated October 28, 2026.
Photos
Customer reviews
5.0
★★★★★
130 reviews on Google
5★127
4★2
3★0
2★0
1★1
Reviews from Google, shown as published (original wording, unedited).
What customers talk about
We read 113 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“He is knowledgeable, always has a plan for what we need to work on, is so creative so no two workouts are alike, is always positive and motivating, an…”
“Opens 5 am, Nice staff, great location 100% recommend”
“Not only does SFX Fitness have top notch trainers who focus on getting real results, but the owner, Rick banks, has built a community and culture focu…”
“Their expertise, attention to detail, and genuine passion for helping others shine through in every session.”
“After his first timed event he was not happy with the results and immediately asked to see Julian.”
“My trainer explains the why behind all the exercises so I understand what I am doing and he ensures that I'm am doing everything correctly.”
“The pricing is also excellent, especially considering the quality of the space and equipment variety.”
People customers mention
Rick7 reviews
Julian6 reviews
Roswell4 reviews
Jessica4 reviews
Robert3 reviews
Evan3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Jobs customers hired them for— from Google's service tags and the review text
Team members customers mention
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Jessica BoltonLocal Guide · 86 reviewsiTotal number of Google reviews Jessica has written across all businesses on Google Maps, not just this one.
Really really love this place. Being locally owned is important to me! In a month of being consistent at SFX, I've taken 4 minutes off my walking mile and achieved a personal best of walking 4 miles in 1 hour, and I was only able to keep that consistency because membership gives you access to the gym on off hours with the app. I don't know any other local gym that does this! There's even a chiropractor office inside the gym... You can't get any better than that!
Rama Prema1 reviewiTotal number of Google reviews Rama has written across all businesses on Google Maps, not just this one.
I’ve belonged to many gyms over the years. This one is BY FAR the very best. It is clean. There is so much equipment and it’s all well maintained. It’s never crowded. The space is bright with daylight coming in both the front and the rear. I’ve never had a trainer but I hired Cedric and now I see what I’ve been doing wrong for many years. He is knowledgeable, always has a plan for what we need to work on, is so creative so no two workouts are alike, is always positive and motivating, and gets me to do things I would never push myself to do on my own. I enjoy going to the gym again. The people here are so nice. Rick Banks has built a great product. I’ve joined my forever gym.
Russell Poland5 reviewsiTotal number of Google reviews Russell has written across all businesses on Google Maps, not just this one.
Love the gym and facility. Jesse has been absolutely wonderful with her HIT classes. It has been life changing for my health and well being. We have a little family of classmates that have become close all the while getting into great shape.
Wade.
Tana Kids9 reviewsiTotal number of Google reviews Tana has written across all businesses on Google Maps, not just this one.
I love the workout class with Jess. It’s Offered Monday, Wednesday and Friday at 8:30. It’s a great mix of cardio and weights. Excellent resistance training.
Stephanie Reese11 reviewsiTotal number of Google reviews Stephanie has written across all businesses on Google Maps, not just this one.
Joined this gym a few months ago. Everyone is welcoming, classes are challenging and it’s very clean. Rick, the owner, recently lead one of our group classes and was impactful to learn techniques from him. Highly recommend SFX and all the trainers!
Response from the owner · a year ago
Stephanie, it was a pleasure subbing the class.
Based on the feedback, I will continue to teach a class once a month.
I'm looking forward to the next class.
Thanks
Carolyn PatelLocal Guide · 16 reviewsiTotal number of Google reviews Carolyn has written across all businesses on Google Maps, not just this one.
