Experts Reviews · Company report
SmartStyle Hair Salon logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%83+52.7Reliability 28%76+21.5Replies to reviews 8%69+5.7Experts Score= 80Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE

SmartStyle Hair Salon

Berlin, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #27Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 523 Google reviews

Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SmartStyle Hair Salon is better than 83% of beauty salons.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SmartStyle Hair Salon is better than 76% of beauty salons.B
76
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SmartStyle Hair Salon is better than —% of beauty salons.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SmartStyle Hair Salon is better than —% of beauty salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SmartStyle Hair Salon is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SmartStyle Hair Salon is better than 69% of beauty salons.B
69

Reviews for your job

Customers hired SmartStyle Hair Salon for 8 kinds of job.

SmartStyle Hair Salon for blowdry

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.29
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$20–40
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 85/100.How Job match is calculatedBuilt only from reviews Google tagged “Blowdry”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#6 / 13

All 29 Google reviews tagged “Blowdry”

Lynn1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Excellent, friendly, professional service!

Paid $20–40HaircutBlowdry
SarahLocal Guide · 4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Welcoming, professional. Sarah L listens and provides services you desire.

Paid $100–120HaircutBlowdryHair coloring
Laurie19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Very quick but nice service. The 0rice was just right.

Paid $20–40HaircutBlowdry
Beverly20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Enjoyed my appointment with Lyndsay today . A great cut , service was excellent.

Paid $20–40HaircutBlowdry
Karen2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I love going to j c she is such a sweet kind ,funny Hairdresser Who knows her stuff love her ❤️

Paid $20–40HairstylingBlowdry
Brian2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC and Lindsey are talented and creative stylist. They always recommend and do what they think is best each time and every cut and color I have received from them has always come out looking great! Such a affordable price for the quality of professional work, and as always friendly service.

BlowdryBody waxingHair coloring
Alicia2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I got highlights and low lights and my son got his hair colored. The girls were friendly, funny and did a good job on our hair

Customer photo from Alicia's reviewCustomer photo from Alicia's review
BlowdryHair coloringHaircut
Jacquie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I have been coming here loyally ever since I moved up here 9 years ago. The staff has always been amazing, kind and willing to help. I have never had a bad experience there. I definitely recommend SmartStyle to anyone who needs their hair done.

BlowdryHairstylingHaircut
destiny6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

The employees always make me feel like I'm at home and I simply love the atmosphere. The manager has helped me with some non listed services as well such as dematting of my hair and I was so grateful. They always help me feel like myself again!

BlowdryCurly hairHair coloring
TrinaLocal Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Jc and James will be forever my favorites. They are amazing at everything they do from cuts, color, and even eyebrows too and so much more! I've never been disappointed or with all the selections of hair colors available. I've been coming here for over 4 years. Always an amazing experience ✨️ of course I'll be going back too!!

Bang trimBlowdryHairstyling
Monica2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I want to start by saying what an amazing atmosphere to be in staff is friendly!! I got my hair cut by Sarah, she was the first stylist I have ever had that asked me if I wanted/liked face framing in stead of just going for it because I really don’t like the face framing she truly cared about what I wanted and…

BlowdryHair coloringHairstyling
Trisha1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

James gave my hair life again! My hair was extremely dead from chemicals and I came in wanting to cut what was dead. He cut it and make me feel so beautiful! Thank you James!

BlowdryHairstylingHaircut
Lillian3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC is wonderful! Her crew is amazing, friendly, and all out talented!

BlowdryBlowoutsHairstyling
Toko1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

They are an amazing staff! Always upbeat and so talented! Best place around !!!

Bang trimBeard trimBlowdry
Raven3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I came in with very mixed toned hair. Had red, black, blonde all on my hair. James worked a miracle to my hair made it beautiful purple. He took his time and was absolutely thorough and gentle. He spent 5 hours on my hair and remained energetic and enthusiastic the entire time. He is absolutely wonderful!

BlowdryHair coloringHaircut
Beatrice4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I love the staff 💜 This is the first place I ever got a professional dye and still the only place I will go. Great people amazing vibes and just all around a fun environment!

BlowdryCurly hairHair coloring
Jessica2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I have been seeing James for awhile now and he is awesome. My mother in law my daughter and I all go to him and we love him. He is so friendly and does an awesome job with every task we ask of him. Best salon!!!

BlowdryHaircutKids' cuts
Bobette9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC did a beautiful job highlighting my granddaughter's hair. The cut and color were perfect.

BlowdryHaircutHair highlighting
Susan2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Excellent service. Friendly staff and the prices are reasonable . I'm always happier when I leave

BlowdryHair coloringHairstyling
Mrs.Local Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC Styles did an awesome job with my hair. When it was long and I wanted to go blonde, Then later on I had her cut it all off and go gray with purple. Ooooooh! Thanks JC!

Customer photo from Mrs.'s reviewCustomer photo from Mrs.'s review
BlowdryBlowoutsHair coloring
HopeLocal Guide · 43 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

The people that are in this smart styles are the best I have found in any. JC knows her stuff and always you feel like you are family. James is the energetic young man that will go to the extreme with your hair if you let him( ps go for it!! It’s worth it!!) Overall this has been the greatest place to go. They make…

BlowdryBlowoutsEyebrow threading
Hollie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Love the services and the staff. Would definitely recommend to friends and family.

BlowdryEyebrow threadingHair coloring
Lori5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I have had several great experiences with J.C. at the Gorham, NH Smart Style. JC is always very professional and is willing to go the extra mile for her customers. I brought my 2 year old nephew for a haircut with her and she went out of her way to make him feel comfortable and make the experience very positive. J.C. is GREAT!

BlowdryHair coloringHaircut
Lisa2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC is the hairstylist to go to! My husband and I both go to her and we are always very happy with our hair!

BlowdryHair coloringHairstyling
Kimberleya month ago★★★★★

Rating only, no written review.

BlowdryHair coloring
Karen2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Rating only, no written review.

Paid $20–40HaircutBlowdryCurly hair
KeilaLocal Guide · 8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Rating only, no written review.

Paid $20–40HaircutBlowdry
Cynthia9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Rating only, no written review.

Paid $40–60HairstylingHaircutBlowdry
Karen3 years ago★★★★★

Rating only, no written review.

BlowdryEyebrow threadingHaircut

Price

$30-64% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut211$30–$79
Hairstyling103$30–$76
Hair coloring65$119–$214
Kids' cuts45$23–$38
Hair highlighting30$128–$246
Blowdry29—
Curly hair18$52–$134
Blowouts14$41–$76

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