How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%83+52.7Reliability 28%76+21.5Replies to reviews 8%69+5.7Experts Score= 80Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORESmartStyle Hair Salon
Berlin, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #27Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 523 Google reviews
Report card
Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.
Reviews for your job
Customers hired SmartStyle Hair Salon for 8 kinds of job.
SmartStyle Hair Salon for hair coloring
Clear ✕All 65 Google reviews tagged “Hair coloring” · showing 60
Welcoming, professional. Sarah L listens and provides services you desire.
Love visiting the ladies here! Lindsey and Sarah are phenomenal stylists!!
We didn’t blow dry or style because of the rain. (I was about to get soaked walking to my car anyway so I wasn’t looking to be styled) I got a full foil, root tap, and tone. My hair grabbed that toner like its life depended on it so it’s a smidge on the darker side but that will fade nicely. Overall very happy with…
Perfect as always!
1/7/26 5+ stars for Lindsay Lindsay always knows what will look good. I tell her "do what you think will look best" and she gets it every time
So much healthier, i love it thank you so much!
10/10 absolutely recommend Lindsey for any hair coloring needs! She understood what I was going for and was very in depth and in tune with exactly what I wanted! Im absolutely in love with the job she did and how amazing it came out!
I always go in there n give them full creativity to do my hair and every time I love it
Thoughtful and friendly service. Perfect.
Very accommodating, personable and professional. Set me a same day appointment, made a thorough consultation feel like a very natural conversation, and delivered results I was thrilled with. 11/10 would do again. Thank you Lindsay!
Since James left, Sarah is my go to for anything to do with my hair. I usually ask for something a little out of the box and she's great for helping me make my ideas work together. Old review: James is always fun to chat with and I trust him to give me the cut I want (and help make decisions if I'm not too sure!)
Sarah is always very kind and professional. She does an amazing job.
Sara, I enjoy Sara tremendously . Always have a wonderful experience with her..
Very nice place and very nice people
I came here with my sister and it was a fantastic experience and haircut! I got a full head of hair dye and it was done by the fabulous Lindsay! She got the color that I showed her on my phone perfectly and I would definitely say that me and my sister think that this was the best haircut we’ve ever had! Only thing…
This was the best hairstylist I’ve ever been to. Me and my sister did an appointment around the same time, and they were so fast! My sister got a full color with thick and long hair, and she did an amazing job! I got a cut and color, and she followed my picture and what I wanted exactly! They were friendly and a…
I absolutely love this place! The girls are amazing at what they do, and they make you feel right at home and relaxed. I had highlights done today, and they came out amazing. I felt 100 times better after my new color. Only place I will ever go is here! Best part is if you need a pick me up, they will keep you…
JC and Lindsey are talented and creative stylist. They always recommend and do what they think is best each time and every cut and color I have received from them has always come out looking great! Such a affordable price for the quality of professional work, and as always friendly service.
I got highlights and low lights and my son got his hair colored. The girls were friendly, funny and did a good job on our hair
The employees always make me feel like I'm at home and I simply love the atmosphere. The manager has helped me with some non listed services as well such as dematting of my hair and I was so grateful. They always help me feel like myself again!
I went in there with my hair a mess and Lindsay corrected the issue. What a great experience 10 out of 10 highly recommend.
I’ve been going here for years!! This is my go to place for trims and colorings. JC is the best!! She always does the most amazing job, and she is such a hoot. I always have the best time when she’s working her magic!
James did my hair for prom and also colored my hair. I love James he makes me feel so beautiful and hes so bubbly
I want to start by saying what an amazing atmosphere to be in staff is friendly!! I got my hair cut by Sarah, she was the first stylist I have ever had that asked me if I wanted/liked face framing in stead of just going for it because I really don’t like the face framing she truly cared about what I wanted and…
I was so nervous about making a big transition from my normal highlights and go straight to black. it’s something i’ve always wanted to do but was too nervous to do it. I went and saw JC to get it done and she did absolutely amazing!!! helped me pick out what tone of black would look best on me and reassured me it…
My son has very curly hair and so do I. I LOVE this salon!
Absolutely the best place in town. Very knowledgeable and friendly staff. My kids love coming here for a new fresh look. Love you guys !!! Thank you
JC and Sarah saved me! After getting a less than ideal color done at a different salon, JC agreed to fit me in last minute to try to help me fix it. I was able to leave this salon in much better spirits than when I arrived, and with a much more professional hair color.
They are always very pleasant and very accommodating.
Took my daughter to get her hair done today. The service was family friendly & the work was very professional. Recommended to anyone that needs a quick cut or new stylists.
Always have a great experience and get what I want. They are not afraid of change.
Love this place and JC with her awesome crew. Great styles and colorings!
Very picky with my hair but Sarah went above and beyond my expectations and did a fabulous job working with my crazy hair. Will definitely be coming back
They are an amazing staff! Always upbeat and so talented! Best place around !!!
They do a amazing job and I am always walking out of there happy with my hair !! I love this place ❤️
I came in with very mixed toned hair. Had red, black, blonde all on my hair. James worked a miracle to my hair made it beautiful purple. He took his time and was absolutely thorough and gentle. He spent 5 hours on my hair and remained energetic and enthusiastic the entire time. He is absolutely wonderful!
I’m so happy with how my hair came out James did a fantastic job with coloring my hair! I would definitely would recommend him.
JC is a wonderful stylish Been going to her for 4 years
fast,friendly, professional, courteous. did a great job.
I love the staff 💜 This is the first place I ever got a professional dye and still the only place I will go. Great people amazing vibes and just all around a fun environment!
JC did highlights and lowlights in my hair and is helping me get it back to being healthy highly
Excellent service. Friendly staff and the prices are reasonable . I'm always happier when I leave
Jenn was wonderful very professional and personable. Hair looked amazing after she was done with it. Also very accommodating and willing to work with our busy schedule.
JC Styles did an awesome job with my hair. When it was long and I wanted to go blonde, Then later on I had her cut it all off and go gray with purple. Ooooooh! Thanks JC!
james has colored and cut my hair multiple times, and i’m always satisfied and happy with my results! he’s bleached my hair too, and has never ruined it! he is awesome at working with vibrant hair color too! work pictured below
Jc is beyond amazing with haircuts for my 3 boys and myself. She is very patient with my 2 year old and 4 year old. I never have to worry about them with her. She always does a great job at cuts and styles. I always tell my friends and family to go see her.
The people that are in this smart styles are the best I have found in any. JC knows her stuff and always you feel like you are family. James is the energetic young man that will go to the extreme with your hair if you let him( ps go for it!! It’s worth it!!) Overall this has been the greatest place to go. They make…
I love JC and her wonderful personality! It’s a pleasure to get my hair cut!
JC did a great job on my kiddos' hair when it was messed up from a previous salon cut/dye. She salvaged the hair cut and re-dyed it (the color was great!), and she did all this by squeezing us in right before school pictures! She's such a nice person, too, and makes the qhole time with her pleasant and enjoyable.
Love the services and the staff. Would definitely recommend to friends and family.
JC and the team are amazing! My wife has been seeing her for years for all types of styles and myself and the kids for cuts too!
Jenn (JC) is absolutely amazing. She is always going above and beyond for her clients. I am walking proof of this. I always leave feeling absolutely amazing. I highly recommend you stop in and see JC. You won't regret it.
I love it their they are all so polite n willing 2 accommodate your specific needs eith hair n I'm handicap n they hv it down packed when I go there I w ont go anywhere else
I have gotten my hair done many times by JC. The color always turns out great. I've done green, purple, pink, etc. And now I'm trying to go blonde. I'll always go to JC for my hair. She is reliable and consistent, and not to mention funny. I definitely recommend JC.
I have had several great experiences with J.C. at the Gorham, NH Smart Style. JC is always very professional and is willing to go the extra mile for her customers. I brought my 2 year old nephew for a haircut with her and she went out of her way to make him feel comfortable and make the experience very positive. J.C. is GREAT!
Absolutely the best. Hands down. JC is the absolute best hair stylist ive ever had privelage of knowing.... Definately wont catch me going n e where else.
JC is my go to hair stylist! I always go in having some kind of idea of what I want, tell her, and she works her magic. I never leave there disappointed as she always creates a look that goes above and beyond what I could have imagined. Would totally recommend her.
I love how JC and James do my hair they do not disappoint what so ever they do a beautiful job
I went to see JC and not only do I love my hair I had a blast getting it done❤️ JC is absolutely amazing
JC is the hairstylist to go to! My husband and I both go to her and we are always very happy with our hair!
Price
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Haircut | 211 | $30–$79 |
| Hairstyling | 103 | $30–$76 |
| Hair coloring | 65 | $119–$214 |
| Kids' cuts | 45 | $23–$38 |
| Hair highlighting | 30 | $128–$246 |
| Blowdry | 29 | — |
| Curly hair | 18 | $52–$134 |
| Blowouts | 14 | $41–$76 |
