Experts Reviews · Company report
SmartStyle Hair Salon logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%83+52.7Reliability 28%76+21.5Replies to reviews 8%69+5.7Experts Score= 80Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE

SmartStyle Hair Salon

Berlin, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #27Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 523 Google reviews

Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SmartStyle Hair Salon is better than 83% of beauty salons.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SmartStyle Hair Salon is better than 76% of beauty salons.B
76
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SmartStyle Hair Salon is better than —% of beauty salons.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SmartStyle Hair Salon is better than —% of beauty salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SmartStyle Hair Salon is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SmartStyle Hair Salon is better than 69% of beauty salons.B
69

Reviews for your job

Customers hired SmartStyle Hair Salon for 8 kinds of job.

SmartStyle Hair Salon for hair highlighting

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.30
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$140–160
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$128–$246
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 84/100.How Job match is calculatedBuilt only from reviews Google tagged “Hair highlighting”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#5 / 16

All 30 Google reviews tagged “Hair highlighting”

Lindsay6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

We didn’t blow dry or style because of the rain. (I was about to get soaked walking to my car anyway so I wasn’t looking to be styled) I got a full foil, root tap, and tone. My hair grabbed that toner like its life depended on it so it’s a smidge on the darker side but that will fade nicely. Overall very happy with…

Paid $160–180HaircutHair highlightingHair coloring
LorraineLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

The young lady listen to want I wanted.I love my the color

Paid $100–120Hair highlighting
Christie3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I always go in there n give them full creativity to do my hair and every time I love it

Paid $140–160Hair coloringBody waxingHaircut
Whitney5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

The staff are friendly, personable, and take time to talk to each individual client they are with. As well as making time to talk to others who are waiting. I give 5 stars for that, their products, and clean environment.

Paid $20–40Kids' cutsPermsHaircut
Rebecca8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I absolutely love this place! The girls are amazing at what they do, and they make you feel right at home and relaxed. I had highlights done today, and they came out amazing. I felt 100 times better after my new color. Only place I will ever go is here! Best part is if you need a pick me up, they will keep you…

Hair coloringHair highlighting
Alicia2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I got highlights and low lights and my son got his hair colored. The girls were friendly, funny and did a good job on our hair

Customer photo from Alicia's reviewCustomer photo from Alicia's review
BlowdryHair coloringHaircut
Jacquie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I have been coming here loyally ever since I moved up here 9 years ago. The staff has always been amazing, kind and willing to help. I have never had a bad experience there. I definitely recommend SmartStyle to anyone who needs their hair done.

BlowdryHairstylingHaircut
Skylar8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

James did my hair for prom and also colored my hair. I love James he makes me feel so beautiful and hes so bubbly

Hair coloringHair highlighting
Pranee3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Jc is awesome at figuring out what colors to do to make my hair look amazing! Thank you!

Hair highlighting
Tania6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Stopped in last minute for a cut and color before vacation and JC was there eager to help!! She went above and beyond Loved the way she did my hair!!

HaircutHair highlighting
Lori1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Very picky with my hair but Sarah went above and beyond my expectations and did a fabulous job working with my crazy hair. Will definitely be coming back

Curly hairHair coloringHairstyling
Laurie9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

The best JC is the bomb. She does my hair just like I want And whenever I walk by, she is always bubbly and waving

Hair highlighting
Toko1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

They are an amazing staff! Always upbeat and so talented! Best place around !!!

Bang trimBeard trimBlowdry
Ashley1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC did such good job doing my highlights. I love them so much. Coming back soon

Hair highlighting
Jeremy3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Jc I went in several months ago and I will continue to go she always waves at me every time I'm in Walmart and makes me feel amazing

Hair highlighting
Jasmine1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

They do a amazing job and I am always walking out of there happy with my hair !! I love this place ❤️

Hair coloringHaircutHair highlighting
LisaLocal Guide · 38 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

fast,friendly, professional, courteous. did a great job.

Hair coloringHaircutHair highlighting
Nicole1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Jc is amazing at what she does had a lot of dead ends and needed a change well she made it happen looking forward to going back!

Hair highlighting
ChristopherLocal Guide · 8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Sarah is amazing and the only person I go to for all my beauty and style needs 😍

Beard trimHaircutHair highlighting
Bobette9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC did a beautiful job highlighting my granddaughter's hair. The cut and color were perfect.

BlowdryHaircutHair highlighting
Susan2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Excellent service. Friendly staff and the prices are reasonable . I'm always happier when I leave

BlowdryHair coloringHairstyling
HopeLocal Guide · 43 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

The people that are in this smart styles are the best I have found in any. JC knows her stuff and always you feel like you are family. James is the energetic young man that will go to the extreme with your hair if you let him( ps go for it!! It’s worth it!!) Overall this has been the greatest place to go. They make…

BlowdryBlowoutsEyebrow threading
Brandon12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC and the team are amazing! My wife has been seeing her for years for all types of styles and myself and the kids for cuts too!

Eyebrow threadingHair coloringHair hydration treatments
Tonya2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I love it their they are all so polite n willing 2 accommodate your specific needs eith hair n I'm handicap n they hv it down packed when I go there I w ont go anywhere else

Body waxingHair coloringHair hydration treatments
Candy1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Jc did an amazing job in my hair! She spent time telling me exactly what she was doing before she did each step she did highlights and lowlights, haircut and style. I did not feel well that day and she was very patient, kind and professional with me. I would definitely recommend her to my friends and family and I will go to her again.

HairstylingHaircutHair highlighting
Rebecka3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC is my go to hair stylist! I always go in having some kind of idea of what I want, tell her, and she works her magic. I never leave there disappointed as she always creates a look that goes above and beyond what I could have imagined. Would totally recommend her.

Curly hairHair coloringHairstyling
Lisa2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC is the hairstylist to go to! My husband and I both go to her and we are always very happy with our hair!

BlowdryHair coloringHairstyling
Bonnie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

JC is my go to stylist. She is absolutely amazing. I can go to the salon with full confidence, tell her to just do something different, knowing I'll be more than happy with the outcome. Today I had the privilege of having her and her assistant ( James, I believe) work on my hair. Thank you both so much. I'm so happy 😊

Hair coloringHairstylingHaircut
Destiny3 years ago★★★★★

Rating only, no written review.

Curly hairHair coloringHairstyling
Jennifer4 years ago★★★★★

Rating only, no written review.

BalayageBang trimBeard trim

Price

$30-64% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut211$30–$79
Hairstyling103$30–$76
Hair coloring65$119–$214
Kids' cuts45$23–$38
Hair highlighting30$128–$246
Blowdry29—
Curly hair18$52–$134
Blowouts14$41–$76

Compare with