Experts Reviews · Company report
SmartStyle Hair Salon logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%83+52.7Reliability 28%76+21.5Replies to reviews 8%69+5.7Experts Score= 80Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE

SmartStyle Hair Salon

Berlin, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #27Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 523 Google reviews

Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SmartStyle Hair Salon is better than 83% of beauty salons.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SmartStyle Hair Salon is better than 76% of beauty salons.B
76
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SmartStyle Hair Salon is better than —% of beauty salons.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SmartStyle Hair Salon is better than —% of beauty salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SmartStyle Hair Salon is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SmartStyle Hair Salon is better than 69% of beauty salons.B
69

Reviews for your job

Customers hired SmartStyle Hair Salon for 8 kinds of job.

SmartStyle Hair Salon for haircut

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.211
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.93
Usually paidThe price range customers picked most often for this job.$20–40
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$30–$79
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 86/100.How Job match is calculatedBuilt only from reviews Google tagged “Haircut”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#8 / 42

All 211 Google reviews tagged “Haircut” · showing 60

Phreddyg2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

I've been going to the SmartStyle salon in Gorham, NH for several years now.JC and the rest of the crew are always warm and welcoming as well as professional...They do a great job and I never go anywhere else.

Paid $20–40HairstylingHaircut
Charlie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

I normally don’t post reviews but I have to say this was a wonderful experience. I came in 15 minutes before close and fully expected to be turned away but my stylist welcomed me in and even stayed 10 minutes past close to finish my cut. Talking to her was a great time and she managed to nail my haircut. I am…

Paid $20–40Haircut
Ruth2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

Very satisfied love the new look see you next summer 🏝️

Paid $20–40Haircut
Jean4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Extremely nice beautician.She gave me a nice haircut.

Paid $20–40Haircut
CathyLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Stylist completely understood what I wanted! She did an exceptional job!

Paid $20–40Haircut
Lynn1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Excellent, friendly, professional service!

Paid $20–40HaircutBlowdry
Cathy6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★

First time having my haircut. My previous hairstylist retired. I could get my hair washed cut hair dried and eyebrows waxed for $28. Previously. Now wash and cut 28. I left with my hair soak and wet. Didn’t like the feeling. I probably won’t go back. Don’t want to share photos of my hair soak and wet.

Paid $20–40Haircut
Bill5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

ease of making appointment, stylist was available on time. listen to my wants for haircut and gave me the cut I wanted

Paid $20–40Haircut
Candy8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Lindsey is AWESOME, as always. Love how she listens.

Paid $20–40Haircut
Stephen6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Madison treats our son who has physical disabilities with respect and care. He likes his haircut.

Paid $20–40Haircut
Ellen1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Love going to Sarah !!

Paid $20–40Haircut
Mich3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

The perfect cut with the perfect conversation!

Paid $1–20Haircut
Brenda12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

The haircut was fabulous!

Paid $40–60Haircut
SharonLocal Guide · 8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Lindsey was thorough, straight forward w/ everything she was doing.

Paid $40–60Haircut
gloria5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★

Asked the stylist to cut my bangs shorter. She refused

Paid $20–40Haircut
SarahLocal Guide · 4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Welcoming, professional. Sarah L listens and provides services you desire.

Paid $100–120HaircutBlowdryHair coloring
Stacia1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Love my hair thank you Lindsey and the new stylist to great service

Paid $20–40Haircut
Paul1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Morgan was a absolute professional cut my hair she's a beautiful young lady and I will always ask for her I love beautiful people and positive outlooks she's got all that

Paid $20–40Haircut
RichardLocal Guide · 212 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Sarah and Lindsey always get my hair just right with the new addition of Maddy makes this place a+

Paid $20–40Haircut
Lisa3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Sarah was very nice and I love what she did with my hair. I'll definitely be back!

Paid $20–40Haircut
SusanLocal Guide · 22 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

Nice hair stylist.

Paid $20–40Haircut
Vikkie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Lindsey cut my hair perfectly, insuring before hand that she understood exactly how I wanted it styled.

Paid $20–40Haircut
Adam1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

My.experience was very good service was excellent

Paid $20–40Haircut
Bonnie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★

Layer cut was not as expected from previously done elsewhere.

Bang trimHaircut
Lindsay6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

We didn’t blow dry or style because of the rain. (I was about to get soaked walking to my car anyway so I wasn’t looking to be styled) I got a full foil, root tap, and tone. My hair grabbed that toner like its life depended on it so it’s a smidge on the darker side but that will fade nicely. Overall very happy with…

Paid $160–180HaircutHair highlightingHair coloring
Laurie19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Very quick but nice service. The 0rice was just right.

Paid $20–40HaircutBlowdry
Brenda2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Great haircut!

Haircut
Rhonda1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Perfect as always!

HaircutHair coloring
ShayLocal Guide · 31 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Sarah was very friendly and did a great job! She also got me in very quickly. Thank you Sarah 😊🖤

Paid $20–40Haircut
FraggleLocal Guide · 9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Lindsay was phenomenal. She did a great job and offered some really sound advice with mine and both my daughters haircuts that we got. 10/10 would recommend and will for sure return! Also I might add, prices were very reasonable!

Paid $20–40Kids' cutsBlowoutsHaircut
Michelle5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Lindsey was excellent. I enjoyed my visit! She did a great job on my hair

Haircut
Carol2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

I love my new cut!!! Will return again!!’

Paid $20–40Haircut
Stephen2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Great cut great people

Paid $20–40Haircut
John11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Excellent prompt professional service!

HaircutHairstyling
Brian7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Great job as always thank you again for always getting me in.

Paid $20–40HaircutHairstyling
MikeLocal Guide · 36 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

I was a walk-in and they were very accommodating to get me in by the time my shopping was done. Salon is very conveniently located in the Gorham Walmart. Don’t let the “Walmart” thought confuse you as the stylist are not Walmart employees. Highly professional AND a fun atmosphere! They enjoy their work and their…

Haircut
EdwinLocal Guide · 67 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 11 months ago★★★★★

I'm very picky who cuts my hair. I love going to Sarah and Lindsey for my haircut. They are my fave!!

Paid $20–40Haircut
Richard7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

I got a great haircut and the stylist was very good. Friendly and knowledgeable.

Paid $20–40HaircutService not listed
Pattie3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

You ladies are always amazing

Haircut
KevinLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Lindsey does an amazing job.

Paid $20–40HaircutBeard trim
MiaLocal Guide · 73 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Sara was amazing sweet easy going and nice to talk to

Paid $40–60Haircut
TachaLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Lindsay is absolutely fantastic!! She's the only person I trust with my hair! I'm one that I change my hairstyle every time I get my haircut and no matter what I've come to her with she nails it every time.

Paid $20–40Haircut
Lance3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Give her a raise. She's the only one there I will go to.

Paid $20–40Haircut
Andrea5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Great experience. Lindsey listened to what I wanted and did a great job.

Paid $20–40Haircut
Ashley1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

So much healthier, i love it thank you so much!

Paid $180–200BlowoutsHaircutHair coloring
SharonLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Sarah is an incredible hair stylist. I will be only being seen from her for now on.

Paid $80–100HaircutEyebrow threading
RebeccaLocal Guide · 35 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

My stylist Sarah was awesome, as always!

Paid $20–40Haircut
Lucien1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Main Street Gotham. N.H.

Paid $20–40Haircut
Heidi8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

I love the girls at smartstyle and am always happy when I leave. Both Sarah and Lindsay have cut my hair and have done a great job. They are easy to talk to and that is a plus at a hair salon.

Paid $40–60Haircut
Karen1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Lindsay gives great haircuts!!

Paid $20–40Haircut
Beverly20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Enjoyed my appointment with Lyndsay today . A great cut , service was excellent.

Paid $20–40HaircutBlowdry
TabathaLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Lindsay does a great job with cutting my hair

Paid $20–40Haircut
MicheleLocal Guide · 48 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

This time with Sarah is always some of the most enjoyable. Her skills are outstanding and one of the few people that knows how to cut my hair. Great conversation, excellent haircut!

Paid $20–40Haircut
Carla1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Very nice

Paid $20–40Haircut
Claire2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Lindsey gave me a great haircut. She was very attentive and helpful with my concerns about my changing hair where I'm in my sixties now. Lindsey is a wonderful asset to Smart Style!

Paid $40–60Haircut
Christie3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I always go in there n give them full creativity to do my hair and every time I love it

Paid $140–160Hair coloringBody waxingHaircut
Jeremy4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

The hair styler was very great and understand and could read how my hair was.

Paid $20–40Haircut
Krystal4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★

The stylist had a friend stop in for a last minute walk in cut and she then rushed through my hair cut and refused to dry my hair Got snarky when I wanted more cut off. Unprofessional.

Paid $20–40Haircut
Scott1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

They did an amazing job cutting my hair!

Haircut
IliandraLocal Guide · 28 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Very accommodating, personable and professional. Set me a same day appointment, made a thorough consultation feel like a very natural conversation, and delivered results I was thrilled with. 11/10 would do again. Thank you Lindsay!

HairstylingHair coloringHaircut

Show more haircut reviews (151 more) →

Price

$30-64% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut211$30–$79
Hairstyling103$30–$76
Hair coloring65$119–$214
Kids' cuts45$23–$38
Hair highlighting30$128–$246
Blowdry29—
Curly hair18$52–$134
Blowouts14$41–$76

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