How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%83+52.7Reliability 28%76+21.5Replies to reviews 8%69+5.7Experts Score= 80Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORESmartStyle Hair Salon
Berlin, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #27Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 523 Google reviews
Report card
Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.
Reviews for your job
Customers hired SmartStyle Hair Salon for 8 kinds of job.
SmartStyle Hair Salon for haircut
Clear ✕All 211 Google reviews tagged “Haircut” · showing 100
I've been going to the SmartStyle salon in Gorham, NH for several years now.JC and the rest of the crew are always warm and welcoming as well as professional...They do a great job and I never go anywhere else.
I normally don’t post reviews but I have to say this was a wonderful experience. I came in 15 minutes before close and fully expected to be turned away but my stylist welcomed me in and even stayed 10 minutes past close to finish my cut. Talking to her was a great time and she managed to nail my haircut. I am…
Very satisfied love the new look see you next summer 🏝️
Extremely nice beautician.She gave me a nice haircut.
Stylist completely understood what I wanted! She did an exceptional job!
Excellent, friendly, professional service!
First time having my haircut. My previous hairstylist retired. I could get my hair washed cut hair dried and eyebrows waxed for $28. Previously. Now wash and cut 28. I left with my hair soak and wet. Didn’t like the feeling. I probably won’t go back. Don’t want to share photos of my hair soak and wet.
ease of making appointment, stylist was available on time. listen to my wants for haircut and gave me the cut I wanted
Lindsey is AWESOME, as always. Love how she listens.
Madison treats our son who has physical disabilities with respect and care. He likes his haircut.
Love going to Sarah !!
The perfect cut with the perfect conversation!
The haircut was fabulous!
Lindsey was thorough, straight forward w/ everything she was doing.
Asked the stylist to cut my bangs shorter. She refused
Welcoming, professional. Sarah L listens and provides services you desire.
Love my hair thank you Lindsey and the new stylist to great service
Morgan was a absolute professional cut my hair she's a beautiful young lady and I will always ask for her I love beautiful people and positive outlooks she's got all that
Sarah and Lindsey always get my hair just right with the new addition of Maddy makes this place a+
Sarah was very nice and I love what she did with my hair. I'll definitely be back!
Nice hair stylist.
Lindsey cut my hair perfectly, insuring before hand that she understood exactly how I wanted it styled.
My.experience was very good service was excellent
Layer cut was not as expected from previously done elsewhere.
We didn’t blow dry or style because of the rain. (I was about to get soaked walking to my car anyway so I wasn’t looking to be styled) I got a full foil, root tap, and tone. My hair grabbed that toner like its life depended on it so it’s a smidge on the darker side but that will fade nicely. Overall very happy with…
Very quick but nice service. The 0rice was just right.
Great haircut!
Perfect as always!
Sarah was very friendly and did a great job! She also got me in very quickly. Thank you Sarah 😊🖤
Lindsay was phenomenal. She did a great job and offered some really sound advice with mine and both my daughters haircuts that we got. 10/10 would recommend and will for sure return! Also I might add, prices were very reasonable!
Lindsey was excellent. I enjoyed my visit! She did a great job on my hair
I love my new cut!!! Will return again!!’
Great cut great people
Excellent prompt professional service!
Great job as always thank you again for always getting me in.
I was a walk-in and they were very accommodating to get me in by the time my shopping was done. Salon is very conveniently located in the Gorham Walmart. Don’t let the “Walmart” thought confuse you as the stylist are not Walmart employees. Highly professional AND a fun atmosphere! They enjoy their work and their…
I'm very picky who cuts my hair. I love going to Sarah and Lindsey for my haircut. They are my fave!!
I got a great haircut and the stylist was very good. Friendly and knowledgeable.
You ladies are always amazing
Lindsey does an amazing job.
Sara was amazing sweet easy going and nice to talk to
Lindsay is absolutely fantastic!! She's the only person I trust with my hair! I'm one that I change my hairstyle every time I get my haircut and no matter what I've come to her with she nails it every time.
Give her a raise. She's the only one there I will go to.
Great experience. Lindsey listened to what I wanted and did a great job.
So much healthier, i love it thank you so much!
Sarah is an incredible hair stylist. I will be only being seen from her for now on.
My stylist Sarah was awesome, as always!
Main Street Gotham. N.H.
I love the girls at smartstyle and am always happy when I leave. Both Sarah and Lindsay have cut my hair and have done a great job. They are easy to talk to and that is a plus at a hair salon.
Lindsay gives great haircuts!!
Enjoyed my appointment with Lyndsay today . A great cut , service was excellent.
Lindsay does a great job with cutting my hair
This time with Sarah is always some of the most enjoyable. Her skills are outstanding and one of the few people that knows how to cut my hair. Great conversation, excellent haircut!
Very nice
Lindsey gave me a great haircut. She was very attentive and helpful with my concerns about my changing hair where I'm in my sixties now. Lindsey is a wonderful asset to Smart Style!
I always go in there n give them full creativity to do my hair and every time I love it
The hair styler was very great and understand and could read how my hair was.
The stylist had a friend stop in for a last minute walk in cut and she then rushed through my hair cut and refused to dry my hair Got snarky when I wanted more cut off. Unprofessional.
They did an amazing job cutting my hair!
Very accommodating, personable and professional. Set me a same day appointment, made a thorough consultation feel like a very natural conversation, and delivered results I was thrilled with. 11/10 would do again. Thank you Lindsay!
Since James left, Sarah is my go to for anything to do with my hair. I usually ask for something a little out of the box and she's great for helping me make my ideas work together. Old review: James is always fun to chat with and I trust him to give me the cut I want (and help make decisions if I'm not too sure!)
Sarah is always amazing. Always professional and friendly.
The best salon I’ve ever set foot in. Super sweet and gentle. I love my hair and how it came out I definitely needed a cut. She was very patient and understanding and did a fantastic job. Would recommend 100%😍
Sarah is always very kind and professional. She does an amazing job.
The staff are friendly, personable, and take time to talk to each individual client they are with. As well as making time to talk to others who are waiting. I give 5 stars for that, their products, and clean environment.
Sarah is my hair guru! I only go to her, she knows my hair, my likes and dislikes, always a beautiful job!
Tasha is great fun and most of all she does a wonderful job at what she does hair color cuts eyebrows. Very pleased!
Sarah was great!! First time getting cut there and she did exactly what I asked for. Will be back again thank you
Sarah was on staff during my wife’s and my visit. No wait, went straight to chair and received great cut. Service and attentiveness was spot on. Will return here for Sarah.
Sarah was very friendly and professional. She did an amazing job. 100% recommend her to anyone.
I came here with my sister and it was a fantastic experience and haircut! I got a full head of hair dye and it was done by the fabulous Lindsay! She got the color that I showed her on my phone perfectly and I would definitely say that me and my sister think that this was the best haircut we’ve ever had! Only thing…
This was the best hairstylist I’ve ever been to. Me and my sister did an appointment around the same time, and they were so fast! My sister got a full color with thick and long hair, and she did an amazing job! I got a cut and color, and she followed my picture and what I wanted exactly! They were friendly and a…
Had a wonderful first time experience & my stylist Anastasia (sp?) was so so phenomenal. They were quick, but also had a great attention to detail throughout. I could not recommend a better spot in terms of balancing an affordable price & quality of haircut. Thank you!
Ever since JC left it has been a completely different atmosphere. The stylists have been so much more relaxed and the quality of work has improved to much. You can tell that they can actually enjoy their jobs now and are able to connect more with their clients. I absolutely love everyone there now and clients no…
JC and Lindsey are talented and creative stylist. They always recommend and do what they think is best each time and every cut and color I have received from them has always come out looking great! Such a affordable price for the quality of professional work, and as always friendly service.
I got highlights and low lights and my son got his hair colored. The girls were friendly, funny and did a good job on our hair
I have been coming here loyally ever since I moved up here 9 years ago. The staff has always been amazing, kind and willing to help. I have never had a bad experience there. I definitely recommend SmartStyle to anyone who needs their hair done.
I take my kids here for haircuts all the time, and they're great! My daughter is in love with the cut she got a couple of days ago! Fast and friendly service, highly recommend.
Did a great job on our way to vacation and squeezed in a second cut for my daughter, great time!
My boyfriend and I scheduled an appointment with JC to get our hair done. My boyfriend Noah came with long hair and was super nervous. I only needed a bit done, so I wasn’t nervous at all. Luckily, JC took us in and made us feel at home. She was extremely comforting and made us both look amazing! Now we have two Prince Charming’s! Love ya JC!
My fiancé and I both got haircuts today and we not only loved the results but we agree that the service was exceptional. Both James and JC were absolutely wonderful people. They made us feel like we were already regulars. We will be returning here again :)
Lindsay did an awesome job with the haircut and beard trim. Also got my nose and upper cheeks waxed for the first time, Lindsay did great and I highly recommend trying it out.
New stylist is amazing. Her name is Lindsay. Very friendly and gave great recommendations
Jennifer was very professional and very attentive with a fine conversation about subjects.Her ability to communicate and cut hair was fantastic I will be looking forward to return
Jc and James will be forever my favorites. They are amazing at everything they do from cuts, color, and even eyebrows too and so much more! I've never been disappointed or with all the selections of hair colors available. I've been coming here for over 4 years. Always an amazing experience ✨️ of course I'll be going back too!!
James Engstrand cut my hair yesterday and it was probably the best hair cut I've ever had. I will be going back to have him cut it again. Thanks James!!
Went to have my hair cut today....JC did an amazing job...as always...she is the only one I will use ...always makes me feel like family...I HIGHLY recommend using this Salon
Jc did a great cut on me I will be back soon thanks again doll
Just love the salon they are also so happy !
I want to start by saying what an amazing atmosphere to be in staff is friendly!! I got my hair cut by Sarah, she was the first stylist I have ever had that asked me if I wanted/liked face framing in stead of just going for it because I really don’t like the face framing she truly cared about what I wanted and…
James gave my hair life again! My hair was extremely dead from chemicals and I came in wanting to cut what was dead. He cut it and make me feel so beautiful! Thank you James!
JC never refuses and always does an A++ job.
Very professional and timely cut with great results. Thank you Jacy!
JC and James always do a great job cutting my hair. Thank you!
We had a great time my daughter and I we had 2 of the greatest hair stylists awesome women I loved them they treated us so well. They were so kind I would recommend this location and this place 💯 they even patiently waited while my daughter who's 7 tried to pay because she wanted to be the big girl.
Great service, friendly staff
JC And Sarah are absolutely amazing. Sarah did a braid in my daughters hair and JC foiled mine and I’ve gotten so many compliments on it. I feel fantastic thank you again and I will be back.
I've been seeing JC for years I travel an hour to come see her I won't go anywhere else she is my beautician!
I love Sarah is did my cut and I been wait for year the color is all out know and I couldn’t be happier
I have been getting haircuts from JC for a few years now and have always been very happy with the outcome. Thanks JC for another great haircut. I'm very happy with it. Rachel
Price
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Haircut | 211 | $30–$79 |
| Hairstyling | 103 | $30–$76 |
| Hair coloring | 65 | $119–$214 |
| Kids' cuts | 45 | $23–$38 |
| Hair highlighting | 30 | $128–$246 |
| Blowdry | 29 | — |
| Curly hair | 18 | $52–$134 |
| Blowouts | 14 | $41–$76 |
