Experts Reviews · Company report
SmartStyle Hair Salon logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%83+52.7Reliability 28%76+21.5Replies to reviews 8%69+5.7Experts Score= 80Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE

SmartStyle Hair Salon

Berlin, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #27Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 523 Google reviews

Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SmartStyle Hair Salon is better than 83% of beauty salons.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SmartStyle Hair Salon is better than 76% of beauty salons.B
76
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SmartStyle Hair Salon is better than —% of beauty salons.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SmartStyle Hair Salon is better than —% of beauty salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SmartStyle Hair Salon is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SmartStyle Hair Salon is better than 69% of beauty salons.B
69

Reviews for your job

Customers hired SmartStyle Hair Salon for 8 kinds of job.

SmartStyle Hair Salon for hairstyling

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.105
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.90
Usually paidThe price range customers picked most often for this job.$20–40
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$30–$76
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 82/100.How Job match is calculatedBuilt only from reviews Google tagged “Hairstyling”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#13 / 41

All 105 Google reviews tagged “Hairstyling” · showing 20

Phreddyg2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

I've been going to the SmartStyle salon in Gorham, NH for several years now.JC and the rest of the crew are always warm and welcoming as well as professional...They do a great job and I never go anywhere else.

Paid $20–40HairstylingHaircut
tina5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

It was great. Madeline was friendly and did a great job. If I had an idea she let me know that it was ok.

Customer photo from tina's review
Paid $20–40Hairstyling
Kaseigh8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Love visiting the ladies here! Lindsey and Sarah are phenomenal stylists!!

Paid $200+HairstylingCurly hairHair coloring
EricLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Attentive and personable stylist. Bright and clean salon!

Hairstyling
John11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Excellent prompt professional service!

HaircutHairstyling
Brian7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Great job as always thank you again for always getting me in.

Paid $20–40HaircutHairstyling
stephanie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★

I have had a great experience each time I have come to this Salon! Each hairstylist professional and knows what they’re talking about! Highly recommend!

Hairstyling
ElaineLocal Guide · 9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Had a great time visiting Sarah for my haircut and styling!

Paid $60–80Hairstyling
JohnLocal Guide · 6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Very pleasant professional personnel

Paid $20–40Hairstyling
GarettLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Very pleasing first experience - thank you Sarah!

Paid $20–40Hairstyling
Joanie7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Always have a great experience and leave with a smile.i always enjoy my time with Sara she is so pleasant.

Paid $1–20Hairstyling
JudyLocal Guide · 121 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I had Lindsay cut my hair and was very happy with my cut. Lindsay was very good asking about what I wanted and made sure before cutting we were on the same page.

Paid $20–40Hairstyling
Lisa3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Just the other day I had Lindsay do my hair and she did a terrific job. Thanks Lindsay

Paid $1–20Hairstyling
Joseph12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

great service, amazing price wife was extremely happy with how her hair turned out. I can't recommend this place enough

Paid $20–40Hairstyling
David7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Thoughtful and friendly service. Perfect.

Paid $80–100HairstylingHair coloring
IliandraLocal Guide · 28 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Very accommodating, personable and professional. Set me a same day appointment, made a thorough consultation feel like a very natural conversation, and delivered results I was thrilled with. 11/10 would do again. Thank you Lindsay!

HairstylingHair coloringHaircut
Sargentgoomba3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

If im being completely honest my experience here was phenomenal, my hair was in a nightmarish condition it had been growing for 3 years and hadn't been properly brushed in months. It was very knotted and painful any time my hair got pulled. The woman who I had seen to fix this I believe was named Sarah, she was very…

Paid $20–40HairstylingBraids
Aime4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

The best salon I’ve ever set foot in. Super sweet and gentle. I love my hair and how it came out I definitely needed a cut. She was very patient and understanding and did a fantastic job. Would recommend 100%😍

Paid $20–40HairstylingHaircut
DeborahLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Loved it

Paid $20–40Hairstyling
Five2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Sara, I enjoy Sara tremendously . Always have a wonderful experience with her..

Paid $60–80HairstylingHair coloring

Show more hairstyling reviews (85 more) →

Price

$30-64% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut211$30–$79
Hairstyling103$30–$76
Hair coloring65$119–$214
Kids' cuts45$23–$38
Hair highlighting30$128–$246
Blowdry29—
Curly hair18$52–$134
Blowouts14$41–$76

Compare with