Analyzing 5,803,3475.8M ReviewsFor 15,98816K Experts

Experts Reviews · Company report
SmartStyle Hair Salon logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%83+52.7Reliability 28%76+21.5Replies to reviews 8%69+5.7Experts Score= 80Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE

SmartStyle Hair Salon

Berlin, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #27Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 523 Google reviews

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Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SmartStyle Hair Salon is better than 83% of beauty salons.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SmartStyle Hair Salon is better than 76% of beauty salons.B
76
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SmartStyle Hair Salon is better than —% of beauty salons.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SmartStyle Hair Salon is better than —% of beauty salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SmartStyle Hair Salon is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SmartStyle Hair Salon is better than 69% of beauty salons.B
69

Reviews for your job

Customers hired SmartStyle Hair Salon for 8 kinds of job.

SmartStyle Hair Salon for perms

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.10
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$20–40
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$88–$214
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 87/100.How Job match is calculatedBuilt only from reviews Google tagged “Perms”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#2 / 9

All 10 Google reviews tagged “Perms”

Whitney5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

The staff are friendly, personable, and take time to talk to each individual client they are with. As well as making time to talk to others who are waiting. I give 5 stars for that, their products, and clean environment.

Paid $20–40Kids' cutsPermsHaircut
Jamie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

This was the best impulsive decision I’ve made in a LONG time. I went in with a picture said, “This is what I want”. JC said, “Here’s what I can create for you”. She NAILED it! At the end she thanked ME for spending 2 hours with her while she made me feel more beautiful in those 2 hours than I have in quite some time! No JC THANK YOU!

Perms
MichaelLocal Guide · 25 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Took my daughter to get her hair done today. The service was family friendly & the work was very professional. Recommended to anyone that needs a quick cut or new stylists.

Bang trimBeard trimBox Braids
Wendy1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC permed my hair today and she was awesome! It's just such a long process to perm and from start to finish, JC was quick, professional, and super fun! I love JC and Sarah and James at Smartstyle in Gorham NH. The whole experience with them leaves me feeling happy and loved. CHECK THEM OUT!!!

Perms
HopeLocal Guide · 43 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

The people that are in this smart styles are the best I have found in any. JC knows her stuff and always you feel like you are family. James is the energetic young man that will go to the extreme with your hair if you let him( ps go for it!! It’s worth it!!) Overall this has been the greatest place to go. They make…

BlowdryBlowoutsEyebrow threading
Sandra1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

JC did such a wonderful job today. She is so kind and friendly. Will go to her every time Thank you. Sandra

BlowoutsHairstylingHaircut
Elena2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Jen is wonderful. She goes above and beyond to make sure people are happy. She accommodates people very well. She is very good at her job.

Body waxingHairstylingPerms
erica1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Rating only, no written review.

Paid $100–120HairstylingPerms
Destiny3 years ago★★★★★

Rating only, no written review.

Curly hairHair coloringHairstyling
Jennifer4 years ago★★★★★

Rating only, no written review.

BalayageBang trimBeard trim

Price

$30-64% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut211$30–$79
Hairstyling103$30–$76
Hair coloring65$119–$214
Kids' cuts45$23–$38
Hair highlighting30$128–$246
Blowdry29—
Curly hair18$52–$134
Blowouts14$41–$76

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