Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%75+51.9Reliability 31%60+18.5Momentum penalty48−5.2Experts Score= 65Not enough data for value, replies to reviews; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.65SCORESoul Sketch Ink
Kimberly, WI · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #16Position by Experts Score among all companies we track in this category. of 19 tattoo parlors · 4.8★ from 48 Google reviews
Report card
Percentile vs other tattoo parlors (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and reliability; weakest: momentum.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Soul Sketch Ink is better than 75% of tattoo parlors.B
75
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Soul Sketch Ink is better than 60% of tattoo parlors.B
60
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Soul Sketch Ink is better than —% of tattoo parlors.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Soul Sketch Ink is better than —% of tattoo parlors.–
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MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Soul Sketch Ink is better than 48% of tattoo parlors.C
48
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Soul Sketch Ink is better than —% of tattoo parlors.–
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Reviews for your job
Customers hired Soul Sketch Ink for 6 kinds of job.
Soul Sketch Ink for memorial tattoos
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.3
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$200–250
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 79/100.How Job match is calculatedBuilt only from reviews Google tagged “Memorial tattoos”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#3 / 3
All 3 Google reviews tagged “Memorial tattoos”
StaceyLocal Guide · 47 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Joe LaFlash does the most amazing tattoos. I will never go to anyone else. My family and friends are also going to him if not already, soon. Can't wait for my next tattoo!
Paid $500+Tattoo designMemorial tattoos
Gena2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
Best place hands down!! Very clean and comfortable!! Fair pricing! Joe has done amazing work and is so easy to talk to! Only place I’ll recommend!
Tattoo designMemorial tattoos
Lawrence4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
Rating only, no written review.
Paid $200–250Memorial tattoos
Price
$374+136% vs typical tattoo parlors
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Tattoo design | 13 | $74–$233 |
| Tattoos | 11 | $114–$340 |
| Tattoo cover-ups & reworkings | 6 | $183–$485 |
| Memorial tattoos | 3 | — |
| Tattoo aftercare | 2 | — |
| Tattoo finishing | 2 | — |
