Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

Experts Reviews · Company report
Soul Sketch Ink logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%75+51.9Reliability 31%60+18.5Momentum penalty48−5.2Experts Score= 65Not enough data for value, replies to reviews; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.65SCORE

Soul Sketch Ink

Kimberly, WI · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #16Position by Experts Score among all companies we track in this category. of 19 tattoo parlors · 4.8★ from 48 Google reviews

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Report card

Percentile vs other tattoo parlors (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and reliability; weakest: momentum.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Soul Sketch Ink is better than 75% of tattoo parlors.B
75
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Soul Sketch Ink is better than 60% of tattoo parlors.B
60
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Soul Sketch Ink is better than —% of tattoo parlors.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Soul Sketch Ink is better than —% of tattoo parlors.–
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MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Soul Sketch Ink is better than 48% of tattoo parlors.C
48
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Soul Sketch Ink is better than —% of tattoo parlors.–
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Reviews for your job

Customers hired Soul Sketch Ink for 6 kinds of job.

Soul Sketch Ink for tattoos

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.11
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$350–400
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$114–$340
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 75/100.How Job match is calculatedBuilt only from reviews Google tagged “Tattoos”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#11 / 16

All 11 Google reviews tagged “Tattoos”

Ilana7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Joe did a great job! I genuinely enjoyed my experience as a tattoo newbie and I felt very safe at this shop. I will definitely be back when I’m ready to add more!

TattoosTattoo design
LeahMarieLocal Guide · 70 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Joe Laflash does some pretty amazing work!

Paid $500+TattoosTattoo design
MrsLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Once you get a tattoo from Joe you'll go nowhere else. Joe is kind, professional, funny and humble. He is a true artist and has THE GENTLEST hand in tattoos. I trust Joe with putting something permanent on my body and I have never regretted it. The shop has a $150 minimum so if you have a very small tattoo you want,…

Paid $150–200TattoosTattoo designAbstract tattoos
DanaLocal Guide · 88 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Great experience. Shop has a very serene vibe. Aside from being an excellent artist Joe is quite personable & a good conversationalist which helps when sitting for art work. I gave him a general idea of what I wanted & gave him free reign in coming up with a design. Very pleased with the entire process from start to finish.

Paid $200–250Tattoos
Brady4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

this guy is truly amazing! I had a cover up done by Joe, I was very nervous that it wasn't going to turn out, but joe took the image in my head Enhanced it and and made it come to life! joe gave me a tattoo to be proud of for the rest of my life!. I highly recommend soul Sketch to absolutely everyone!

TattoosTattoo designTattoo cover-ups & reworkings
Kevin2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Really great place! Joe is a really great guy very friendly and easy to work with. His shop is always very clean and organized, he did an awsome job designing and helping me decide what to do. Highly recommend this place!

TattoosTattoo design
Selena2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Most genuine and talented guy he deserves a successful life!

Tattoos
Cora1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

This shop is extremely clean and comfortable. Joe is so awesome and easy to talk to. He really takes his time with you and makes sure you are getting exactly what you want. He did an amazing cover up for me and a cute bat tattoo! I’ll be back for many more! 10/10 I recommend him to all of my friends and family!

TattoosTattoo designTattoo cover-ups & reworkings
Miranda1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Amazing artist, clean and beautiful shop. Highly recommend Joe!

Paid $350–400TattoosTattoo designTattoo cover-ups & reworkings
Pamelaa year ago★★★★★

Rating only, no written review.

Tattoos
ASHLEYLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Rating only, no written review.

Paid $350–400TattoosTattoo design

Price

$374+136% vs typical tattoo parlors

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Tattoo design13$74–$233
Tattoos11$114–$340
Tattoo cover-ups & reworkings6$183–$485
Memorial tattoos3—
Tattoo aftercare2—
Tattoo finishing2—

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