Experts Reviews · Company report
Sparta Towing & Recovery - Main logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%80+43.6Reliability 24%80+19.4Value 14%74+10.5Replies to reviews 7%88+6.2Experts Score= 80Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE

Sparta Towing & Recovery - Main

Kentwood, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #103Position by Experts Score among all companies we track in this category. of 144 towing services · 4.8★ from 821 Google reviews

Report card

Percentile vs other towing services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: value.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Sparta Towing & Recovery - Main is better than 80% of towing services.A
80
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Sparta Towing & Recovery - Main is better than 80% of towing services.A
80
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Sparta Towing & Recovery - Main is better than 100% of towing services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Sparta Towing & Recovery - Main is better than 74% of towing services.B
74
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Sparta Towing & Recovery - Main is better than 100% of towing services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Sparta Towing & Recovery - Main is better than 88% of towing services.A
88

Reviews for your job

Customers hired Sparta Towing & Recovery - Main for 8 kinds of job.

Sparta Towing & Recovery - Main for car towing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.222
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.83
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 75/100.How Job match is calculatedBuilt only from reviews Google tagged “Car towing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#76 / 103
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.93%

All 222 Google reviews tagged “Car towing” · showing 20

John4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

They were fast, friendly, and Kyle’s truck was clean and comfortable. They even dropped me at my hotel before dropping off the vehicle at the repair shop.

Reasonable priceCar towing
william3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Fast and very friendly service.

Reasonable priceCar towing
Made1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

Is good service easy and fast

OverpricedCar towing
Ana4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★

Towed my green machine sad that she’s gone but decent pricing

Customer photo from Ana's review
Reasonable priceCar towing
CherokeeLocal Guide · 30 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★

Price was higher than average for a 6 miles distance on a not weekend or severe weather day, (average is 150 and we paid 200) however they came within an hour, were polite, efficient and ensured the cat was arrived back safely!

OverpricedCar towing
bruce6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★

Tow driver was prompt, courteous, and professional. The driver did an excellent job hooking up my hond that had a broken ball joint right in the middle of a traffic lane. So hlad he showed up as quick as he did. Thanks to everyone at Sparta Towing and Recovery.

Reasonable priceCar towing+ Punctuality+ Professionalism
Harry1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Great service

Reasonable priceCar towing
Steve1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

The driver was great friendly had a good attitude got right to work when he showed up but based on my experience I will definitely recommend this company too anyone who needs

Car towing
Riley2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Zach made for a good experience for the first time being towed! Would recommend this business again.

Not sureCar towing
Sasha3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★

Was inexpensive for a last minute tow. They were quick to arrive and transport the vehicle. The driver was able to deliver the large truck right where we wanted with no issues on tight street.

Reasonable priceCar towing
Nick1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

My tire blew out on my way into walker and my car is 3 inches off the ground at the highest point, as soon as I called for a tow I assumed my bumper would be ripped off or something damaged because my car is so low. Within an hour my car was safely on the back of the truck and at a tire shop, Chris helped me out and…

Customer photo from Nick's reviewCustomer photo from Nick's review
Great priceCar towing
Adam5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★

Fast and efficient

Reasonable priceCar towing
Jeff4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Very professional driver. Car handled carefully. No problems.??

Reasonable priceCar towing
Kenneth1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Was quick and there when they said they would be.

Reasonable priceCar towing
MeganLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I was in an accident in downtown Grand Rapids with other drivers. Zach showed up quick, was super friendly, and got my car loaded up fast. He made sure I was safe, helped me remain calm and answered all of my questions. He is very knowledgeable! I am very thankful for Jerry's Towing and will always call them first.

Car towing
lorraineLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

The driver was awesome! I recommend using this company, and they showed up in a timely manner. Driver was very polite. We will definitely use them in the future!

Reasonable priceCar towing
Fred10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Mark was very courteous and professional and responded in a reasonable time.

Not sureCar towing
Orrin3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Fast and great service. The driver was awesome and understanding.

Reasonable priceCar towing
Jennifer11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Always quick and fair with the pricing! Thank you!!

Reasonable priceCar towing
Esperanza7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Great experience with these guys I was pleasantly surprised I had a woman towing making up for the lack of communication they were running late but aside from that I was really happy how it all turned out I would recommend them to friends and family

Not sureCar towing

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Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 20%Reasonable 56%Overpriced 7%Not sure 17%

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