Analyzing 9,108,2729.1M ReviewsFor 25,80125.8K Experts

Experts Reviews · Company report
Sparta Towing & Recovery - Main logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%80+43.6Reliability 24%80+19.4Value 14%74+10.5Replies to reviews 7%88+6.2Experts Score= 80Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE

Sparta Towing & Recovery - Main

Kentwood, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #103Position by Experts Score among all companies we track in this category. of 144 towing services · 4.8★ from 821 Google reviews

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Report card

Percentile vs other towing services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: value.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Sparta Towing & Recovery - Main is better than 80% of towing services.A
80
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Sparta Towing & Recovery - Main is better than 80% of towing services.A
80
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Sparta Towing & Recovery - Main is better than 100% of towing services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Sparta Towing & Recovery - Main is better than 74% of towing services.B
74
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Sparta Towing & Recovery - Main is better than 100% of towing services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Sparta Towing & Recovery - Main is better than 88% of towing services.A
88

Reviews for your job

Customers hired Sparta Towing & Recovery - Main for 8 kinds of job.

Sparta Towing & Recovery - Main for local hauling

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.12
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 77/100.How Job match is calculatedBuilt only from reviews Google tagged “Local hauling”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#23 / 54

All 12 Google reviews tagged “Local hauling”

ChristinaLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Holly was amazing! Great customer service and helped make a bad situation alot better! Thank you so very much!

Car towingLocal hauling
Lisa6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Brian arrived quickly, super nice guy. I will definitely use these guys anytime my insurance tells me to call someone. Thanks again Brian keep up the great work and for being such a breath of kindness at a difficult time. Was my pleasure meeting you!

Car towingLocal hauling
GregLocal Guide · 126 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I had a unique situation and Sparta Towing came through in a big way to help out! We needed to move a hot tub from one house to another. Come to find out the tub was bigger then I thought so my plan of a U Haul wouldn't work for us. We got creative and called Sparta Towing to get a flat bed truck. I wish I would…

Local hauling
Josh8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

My towing guy was awesome quick pickup good people person and he made my bad situation a little better.

Car towingLocal hauling+ Punctuality+ Quality+ Professionalism
Gonja3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Very professional and kind

Car towingLocal hauling+ Punctuality+ Quality+ Professionalism
matt2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Great service, fast arrival within 20min, and the driver was very friendly and professional.

Car towingLocal hauling+ Punctuality+ Professionalism
Gayle4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

He was very helpful and friendly. Got the job very professionally and quickly. Will use them again if the occasion ever calls for.

Car towingLocal hauling
SteveLocal Guide · 28 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 years ago★★★★★

Great service and quick response from the time l called

BatteryLocal hauling
Tarvis3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Rating only, no written review.

BatteryBattery serviceCar towing+ Punctuality+ Quality+ Professionalism
TimLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Rating only, no written review.

Local hauling+ Punctuality
Katie4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Rating only, no written review.

Car towingLocal hauling+ Punctuality+ Quality+ Professionalism
Dave7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Rating only, no written review.

Local hauling+ Professionalism

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 20%Reasonable 56%Overpriced 7%Not sure 17%

Jobs customers hired them for

JobReviewsCategory typical
Car towing222—
Special vehicle towing19—
Battery15—
Local hauling12—
Tire change10—
Car lockouts10—
Battery service6—
Long distance hauling5—

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