Costume store · Broken Arrow, OK · reviewed since 2014
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%58+36.8Reliability 28%52+14.7Replies to reviews 8%83+6.8Experts Score= 58Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.58SCORE
CGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#19 of 22 magiciansiPosition by Experts Score among all companies we track in this category. · better than 14%
4.5★★★★★251 Google reviews · 24 photos
77%five-star reviews
4.67★last 12 monthsiAverage stars on reviews from the last 12 months only.
8%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate SpotLite Magic & Costumes 4.5 out of 5 based on 251 reviews, with the owner responding to 63% of them. Customers frequently praise the extensive inventory of costumes, wigs, and magic supplies, along with helpful staff who assist with product selection and sizing. However, recurring criticisms in lower-rated reviews include high pricing, inconsistent policies regarding costume try-ons, and instances of rude or dismissive interactions with customers.
Google rating: 4.5 out of 5 from 251 reviews (77% five-star).
Reviews on this page: 251 Google reviews (170 with written comments, 17 with photos).
Owner responses: the business replied to 63% of reviews.
Most recent review: November 2, 2026.
Service: Magician serving Broken Arrow, Oklahoma.
Data from Google, last updated November 3, 2026.
Score profile vs other magicians
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.
SpotLite Magic & CostumesMagicians median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SpotLite Magic & Costumes: 58/100 on this factor. Category median: 93.C
58
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SpotLite Magic & Costumes: 52/100 on this factor. Category median: 91.C
52
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 89.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SpotLite Magic & Costumes: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SpotLite Magic & Costumes: 83/100 on this factor. Category median: 29.A
83
Bar = this company · dark tick = category median.
Star ratings
251 Google reviews we collected
4.5of 5
5 stars19377%
4 stars2912%
3 stars114%
2 stars42%
1 star146%
Praise vs complaints
Phrases our text analysis found in 170 written reviews
91%praise
Praise11091%
Complaints119%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude6554%
Price & value2924%
Would recommend1512%
Quality & results87%
Communication22%
Speed & response11%
Honesty & trust11%
What customers talk about
We read 170 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Very expansive inventory plus the gentleman we talked to named Neil was so friendly and made us feel so welcomed!”
“I felt very disrespected on the phone and i was hung up on once.”
“Cool little shop for some reasonably specialized and hard to get elsewhere items.”
“Got overcharged on my purchase $10 but was told no refunds”
“Awesome store with awesome people :) Highly recommend!”
“They have sent it 4 times so here’s my review I would not recommend this place to anyone.”
“The costumes were clean and in excellent condition and the customer service was top notch!”
“They were courteous, professional, and communicative, going well out of their way to make sure I had a satisfactory experience.”
“Fast friendly and great variety of costumes at fair prices.”
People customers mention
Halloween19 reviews
Neil5 reviews
Mike5 reviews
Tulsa4 reviews
Neal3 reviews
Platten3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
JJustinLocal Guide · 88 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
After doing my research looking at those Google reviews I decided to visit this Halloween place first. This place didn’t disappoint me one bit they had quite the selection and variety of everything. I came here for a Joe dirt wig and that’s what I left with.
TTravisLocal Guide · 35 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
It was ok I was a little disappointed that the magic shop was closed but the store owner came a shoes us around. It was really cool and we had a great time!
AAlanLocal Guide · 34 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Way bigger and many more things than you could imagine. Very helpful and friendly staff.
TTaryn10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Very expansive inventory plus the gentleman we talked to named Neil was so friendly and made us feel so welcomed!
MM10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Lots of things to choose from! Just bought a cane this time but found a hidden gem. I'll be back, lol.
HHelenLocal Guide · 48 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★
I may not be a magician but maybe I am psychic because I predict this business will be around a couple more years, at most.
The costume part of this store is 2/5.
Unfortunately I can’t review the magic supplies part of the store because I didn’t get to experience it.
All of the magic supplies were in a small…
After doing my research looking at those Google reviews I decided to visit this Halloween place first. This place didn’t disappoint me one bit they had quite the selection and variety of everything. I came here for a Joe dirt wig and that’s what I left with.
Response from the owner · a week ago
Thanks so much for the great review! Come back and see us soon!
S
Sean BFE Inc.10 reviewsiTotal number of Google reviews Sean has written across all businesses on Google Maps, not just this one.
It was ok I was a little disappointed that the magic shop was closed but the store owner came a shoes us around. It was really cool and we had a great time!
Response from the owner · a week ago
We are glad you had a great time! Come back and see us soon!
A
Alan FisherLocal Guide · 34 reviewsiTotal number of Google reviews Alan has written across all businesses on Google Maps, not just this one.
I may not be a magician but maybe I am psychic because I predict this business will be around a couple more years, at most.
The costume part of this store is 2/5.
Unfortunately I can’t review the magic supplies part of the store because I didn’t get to experience it.
All of the magic supplies were in a small theater area which was cordoned off with a red velvet rope. I stood at the rope for a few minutes peering into the theater, wishing the stupid velvet rope would magically disappear since it was obvious that the three employees behind the costume area’s register were going to continue to completely ignore me.
After waiting maybe 3-4 minutes I gave up and left.
K
Kyle Burton12 reviewsiTotal number of Google reviews Kyle has written across all businesses on Google Maps, not just this one.
I bought an Easter bunny costume here yesterday, the staff was friendly and helpful. She even opened the package and tried it on to let me know if she thought it would fit before I drove there. I highly recommend shopping here!
