Steve Smither - Cardinal Financial #224681 logo

Steve Smither - Cardinal Financial #224681

Mortgage lender · Fort Atkinson, WI · reviewed since 2019

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%97+67.2Reliability 31%98+30.2Experts Score= 97Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#11 of 26 financial advisorsPosition by Experts Score among all companies we track in this category. · better than 60%
5.0 ★★★★★ 42 Google reviews · 8 photos
98%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
5%reviews answered by the owner
Jun 2026latest review

Steve Smither - Cardinal Financial #224681 at a glance

Customers rate Steve Smither at Cardinal Financial five stars based on forty-two reviews, highlighting his responsiveness, patience, and ability to explain complex mortgage processes. Reviewers frequently cite his availability outside standard business hours, personal attendance at closings, and successful assistance with home purchases and refinances. No recurring criticisms appear in the provided excerpts, as all reviews are positive with no low-star ratings included.

  • Google rating: 5.0 out of 5 from 42 reviews (98% five-star).
  • Reviews on this page: 42 Google reviews (40 with written comments, 2 with photos).
  • Owner responses: the business replied to 5% of reviews.
  • Most recent review: June 11, 2026.
  • Service: Financial Advisor serving Fort Atkinson, Wisconsin.

Data from Google, last updated October 26, 2026.

Score profile vs other financial advisors

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: satisfaction.

Satisfaction97Reliability98Craft & service–Value–Momentum100Replies to reviews–Satisfaction: 97 (median 97)Reliability: 98 (median 97)Momentum: 100 (median 100)
This companyFinancial Advisors median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Steve Smither - Cardinal Financial #224681: 97/100 on this factor. Category median: 97.A
97
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Steve Smither - Cardinal Financial #224681: 98/100 on this factor. Category median: 97.A
98
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Steve Smither - Cardinal Financial #224681: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 45.–
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Bar = this company · dark tick = category median.

Star ratings

42 Google reviews we collected

  • 5 stars4198%
  • 4 stars12%
  • 3 stars00%
  • 2 stars00%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 40 written reviews

  • Praise7099%
  • Complaints11%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude1724%
  • Speed & response1420%
  • Communication1420%
  • Would recommend1318%
  • Quality & results811%
  • Honesty & trust46%
  • Price & value11%

What customers talk about

We read 40 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Steve was super helpful and knowledgeable in helping me refinance the mortgage for my house.”
  • “He was honest and always available through call and txt and responded quickly to any questions we had.”
  • “He spent the time to explain items to me and ensured I understood.”
  • “I would recommend him to anyone looking to buy a home.”
  • “I’ve worked with Steve Smither on multiple mortgage loans, and each time he has delivered nothing short of exceptional service.”
  • “His deep knowledge of the mortgage industry, combined with his honesty, professionalism, and responsiveness, is what keeps me coming back.”
  • “His team at Cardinal Financial offers some of the lowest rates available, making the process smooth and cost-effective.”

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Steve8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

We bought a new home in December 2025. Steve and his team did the unbelievable. From the day we put an offer on the house we closed in 21 days. He went above and beyond assisting us. After hours at all times. It was an incredible experience. If you are in need of help, and a real go getter Steve is your man.

Stephen8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Steve was great throughout the entire process. He was very helpful and patient with me. He also came to the closing which was nice. I had many questions. He took the time to answer them for me and reminded me it was ok to ask these questions. He spent the time to explain items to me and ensured I understood.…

Cameron1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Steve is great! Super responsive, helped me with all my questions. He also showed up at my house closing. Thanks, Steve!

Diane8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

I most enjoyed getting a lower interest rate lol AND Smither knows his stuff and does it quite well. He made the process almost seemless for me! Can't recommend him enough!!!

courtney6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Steve was wonderful to work with. He was recommended to us by our realtor. He was very forthcoming with our difficult situation in trying to purchase our first home. He was honest and always available through call and txt and responded quickly to any questions we had. Thank you Steve!

Julie9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Steve was super helpful and knowledgeable in helping me refinance the mortgage for my house. Highly recommend his services!

Photos

Customer reviews

5.0 ★★★★★ 42 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Filter by topic — each topic is highlighted in the reviews in the same color
Steve Losey8 reviewsTotal number of Google reviews Steve has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We bought a new home in December 2025. Steve and his team did the unbelievable. From the day we put an offer on the house we closed in 21 days. He went above and beyond assisting us. After hours at all times. It was an incredible experience. If you are in need of help, and a real go getter Steve is your man.

Stephen Yamnitz8 reviewsTotal number of Google reviews Stephen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Steve was great throughout the entire process. He was very helpful and patient with me. He also came to the closing which was nice. I had many questions. He took the time to answer them for me and reminded me it was ok to ask these questions. He spent the time to explain items to me and ensured I understood. He really knows his stuff. Overall great experience.

Response from the owner · 4 months ago

Thank you so much...

Cameron Calhan1 reviewTotal number of Google reviews Cameron has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Steve is great! Super responsive, helped me with all my questions. He also showed up at my house closing. Thanks, Steve!

Response from the owner · 5 months ago

Thank you so much. It was a pleasure.

Diane Bailey Yoder8 reviewsTotal number of Google reviews Diane has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I most enjoyed getting a lower interest rate lol AND Smither knows his stuff and does it quite well. He made the process almost seemless for me! Can't recommend him enough!!!

Christi Koehl7 reviewsTotal number of Google reviews Christi has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Good job

courtney duy6 reviewsTotal number of Google reviews courtney has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Steve was wonderful to work with. He was recommended to us by our realtor. He was very forthcoming with our difficult situation in trying to purchase our first home. He was honest and always available through call and txt and responded quickly to any questions we had. Thank you Steve!

Julie B9 reviewsTotal number of Google reviews Julie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Steve was super helpful and knowledgeable in helping me refinance the mortgage for my house. Highly recommend his services!

Devona and Michael1 reviewTotal number of Google reviews Devona has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We have known Steve for over 15 years. We purchased 2 houses with his knowledge and experience. Steve is the BEST in his field. From the start to finish he has always kept us informed. He also has a TREMENDOUS team that really cares and get the job done. I will continue to work with Steve as long as he's around. I highly recommend his services. You want be disappointed, while navigating thru your house searching. Steve is an EXCELLENT person and friend to have in your corner. We are glad we had the opportunity to find this GEM. Thank you for everything.

Mike Jacobson6 reviewsTotal number of Google reviews Mike has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve worked with Steve Smither on multiple mortgage loans, and each time he has delivered nothing short of exceptional service. Whether it was my first home purchase, a refinance, or another property, Steve has consistently gone above and beyond to make the process smooth, efficient, and stress-free. His deep knowledge of the mortgage industry, combined with his honesty, professionalism, and responsiveness, is what keeps me coming back. Steve takes the time to explain every detail in clear terms, always making sure I understand my options and feel confident in the decisions I’m making. What really sets Steve apart is his dedication—he treats every loan like it’s his top priority. No matter how busy things get, he’s always available to answer questions, handle paperwork promptly, and keep things moving forward. Each loan with him has closed on time (or early), and he’s made what could easily be an overwhelming experience feel completely manageable. If you’re looking for a mortgage loan officer who’s not only experienced and reliable but also genuinely cares about his clients, Steve Smither is the one. I wouldn’t trust anyone else with my mortgage needs.

Lyndsay Roemer5 reviewsTotal number of Google reviews Lyndsay has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Steve was great to work with! He made me feel at ease during a time that can be confusing and stressful. He was always happy to answer all my questions and was very helpful through the whole process.

Steve Smither - Cardinal Financial #224681 on Google Maps →

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