Google reviewers rate Supreme Hair & Beauty 4.8 out of 5 based on 500 reviews, with the owner responding to 89% of them. Customers frequently praise the store's extensive inventory, reasonable pricing, and helpful staff who assist with wig installations and product selection. Recurring themes highlight the organized layout and friendly customer service. However, some low-star reviews criticize the strict exchange-only return policy, perceived surveillance of shoppers, and concerns regarding product authenticity or quality.
Google rating: 4.8 out of 5 from 500 reviews (88% five-star).
Reviews on this page: 500 Google reviews (365 with written comments, 14 with photos).
Owner responses: the business replied to 89% of reviews.
Most recent review: November 2, 2026.
Service: Cosmetics Store serving Fort Worth, Texas.
Data from Google, last updated November 9, 2026.
Star ratings
500 Google reviews we collected
4.8of 5
5 stars44288%
4 stars377%
3 stars51%
2 stars20%
1 star143%
Praise vs complaints
Phrases our text analysis found in 365 written reviews
98%praise
Praise27098%
Complaints62%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude17262%
Price & value4316%
Quality & results269%
Would recommend228%
Speed & response83%
Communication31%
Honesty & trust21%
What customers talk about
We read 365 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Friendly staff, clean and organized, huggggeeee selection.”
“This isn’t customer service, it’s lackadaisical and rude.”
“They have affordable makeup and a bunch of good looking nails.”
“I had a great experience with Diamond and Eternity!”
“Terrible service”
“highly recommend them if you’re looking for quality wigs!”
“She deserves a raise , micah's service and presence speaks when you walk into the store immediately.”
“She didn’t get frustrated when I couldn’t really explain what I was looking for but she found it.”
“From the moment I walked in, Hannah made me feel welcomed and genuinely cared about my needs.”
People customers mention
Huda10 reviews
Hannah9 reviews
Andrea8 reviews
Shawn8 reviews
Jenny6 reviews
Angie5 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Micah has always been a welcoming spirit, I've been coming to this supreme for the last 2 years and she gives me the energy I need every time. She deserves a raise , micah's service and presence speaks when you walk into the store immediately. I can say she's literally one of the best on the team , we love her and appreciate her 💖
Response from the owner · a week ago
Hi, Dania. Your feedback is highly appreciated. Thank you for the review!
C
Catherine Abubakar SadickLocal Guide · 72 reviewsiTotal number of Google reviews Catherine has written across all businesses on Google Maps, not just this one.
There is literally everything in this store even items that hard usually hard to find. Very organized. Everything in places without items being misplaced, such as cocoa butter lotion on the isle with shampoo. Everything is where it should be. This is my #1 go to store. I plan to visit again to search for any melanin products for sensitive skin that can also assist with replenishing collagen.
Response from the owner · a week ago
Hi, Catherine. We appreciate the kind words and are glad we could provide you with a positive experience!
C
CARI LOBALocal Guide · 316 reviewsiTotal number of Google reviews CARI has written across all businesses on Google Maps, not just this one.
My first time here, and I love it. I was checked out by a wonderful cashier named Noel and she was so sweet and patient. I will definitely be back. God bless.
Response from the owner · a month ago
Hi, Melanie. Thank you so much for leaving us a stellar review!
B
Bianca Otz8 reviewsiTotal number of Google reviews Bianca has written across all businesses on Google Maps, not just this one.
