Analyzing 5,821,5945.8M ReviewsFor 16,05416.1K Experts

Experts Reviews · Company report
Tammy Kiefer|Southern Serenity Salon and Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%99+68.5Reliability 31%96+29.5Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE

Tammy Kiefer|Southern Serenity Salon and Spa

O'Fallon, IL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #7Position by Experts Score among all companies we track in this category. of 101 hair salons · 5.0★ from 55 Google reviews

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Report card

Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Tammy Kiefer|Southern Serenity Salon and Spa is better than 99% of hair salons.A
99
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Tammy Kiefer|Southern Serenity Salon and Spa is better than 96% of hair salons.A
96
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Tammy Kiefer|Southern Serenity Salon and Spa is better than —% of hair salons.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Tammy Kiefer|Southern Serenity Salon and Spa is better than —% of hair salons.–
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MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Tammy Kiefer|Southern Serenity Salon and Spa is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Tammy Kiefer|Southern Serenity Salon and Spa is better than —% of hair salons.–
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Reviews for your job

Customers hired Tammy Kiefer|Southern Serenity Salon and Spa for 8 kinds of job.

Tammy Kiefer|Southern Serenity Salon and Spa for balayage

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.5
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$40–60
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$190–$426
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 77/100.How Job match is calculatedBuilt only from reviews Google tagged “Balayage”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#23 / 30

All 5 Google reviews tagged “Balayage”

Ashley3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I have been seeing Tammy for 20 years. She is the absolute best at color!!!

Kids' cutsHair highlightingHair coloring
Haley1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Tammy is my hair savior! After a bad experience with a previous hair stylist, Tammy was able to fix my hair and give me exactly what I was looking for. She’s a master of her craft! Highly recommend!

Hair highlightingBalayage
Jenn4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Great hairstylist. Very good at highlighting. Always takes her time to listen to your wish list. Very reasonable prices compared to others.

Paid $100–120HairstylingHair highlightingHair coloring
Makiko2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

In the US, it is hard to find someone who knows Asian hair. But Tammy made my long-time dream come true on my first visit! My hair is very thick, straight, and hard to bleach. I was nervous because of the language barrier. But Tammy was so kind and super easy to talk to! I just showed her a picture and trusted her…

Customer photo from Makiko's reviewCustomer photo from Makiko's reviewCustomer photo from Makiko's review
Paid $160–180Bang trimHair coloringBalayage
Norma2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Southern Serenity salon & spa in Ofallon is the best salon out there. I highly recommend Tammy Kiefer. She’s a great stylist! Been going to her for years. My hair has never looked better 🥰

Customer photo from Norma's review
Paid $40–60BlowoutsHairstylingBlowdry

Price

$89+53% vs typical hair salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Hair coloring15$101–$214
Hairstyling14$27–$66
Hair highlighting12$123–$214
Blowdry5—
Balayage5$190–$426
Blowouts5$41–$109
Hair extensions3$214–$426
Haircut3$27–$53

Compare with

Marilyn's Barber Shop & Hair Salon logoMarilyn's Barber Shop & Hair SalonExperts Score 96O'Fallon · 4.98★Posh Hair Beauty & Professional Studios logoPosh Hair Beauty & Professional StudiosExperts Score 92O'Fallon · 4.91★Southern Serenity Salon & SpaExperts Score 90O'Fallon · 4.95★