Experts Reviews · Company report
Tammy Kiefer|Southern Serenity Salon and Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%99+68.5Reliability 31%96+29.5Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE

Tammy Kiefer|Southern Serenity Salon and Spa

O'Fallon, IL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #7Position by Experts Score among all companies we track in this category. of 101 hair salons · 5.0★ from 55 Google reviews

Report card

Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Tammy Kiefer|Southern Serenity Salon and Spa is better than 99% of hair salons.A
99
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Tammy Kiefer|Southern Serenity Salon and Spa is better than 96% of hair salons.A
96
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Tammy Kiefer|Southern Serenity Salon and Spa is better than —% of hair salons.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Tammy Kiefer|Southern Serenity Salon and Spa is better than —% of hair salons.–
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MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Tammy Kiefer|Southern Serenity Salon and Spa is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Tammy Kiefer|Southern Serenity Salon and Spa is better than —% of hair salons.–
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Reviews for your job

Customers hired Tammy Kiefer|Southern Serenity Salon and Spa for 8 kinds of job.

Tammy Kiefer|Southern Serenity Salon and Spa for hair highlighting

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.12
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$100–120
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$123–$214
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 82/100.How Job match is calculatedBuilt only from reviews Google tagged “Hair highlighting”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#9 / 39

All 12 Google reviews tagged “Hair highlighting”

KarenLocal Guide · 33 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Tammy is the best! I’ve been going to Tammy for several years and she always does an amazing job with both my cuts and color. She really listens to what I want, pays attention to the details, and I always leave loving my hair. She’s also incredibly personable and easy to talk to, which makes every appointment a…

HairstylingBlowdryHair highlighting
Kimberly6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I’ve been seeing Tammy for over two years now and I haven’t been disappointed. She cuts and styles my hair just like I want. Plus, her prices are very reasonable.

Paid $120–140Bang trimHairstylingBlowdry
Allison1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Tammy is AMAZING! She will make you feel right at home for those who may have not have always had a specific hairstylist to go to or who may be a bit nervous to go to someone new. At this point I just show her a picture or describe what I want and she makes it 1000x better than what I’ve imagined!

Paid $80–100Hair highlighting
Addison2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Always does an amazing job with my hair! Tammy always makes me feel comfortable and I enjoy my time when I am in her chair.

Paid $100–120HairstylingHair highlighting
Ashley3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I have been seeing Tammy for 20 years. She is the absolute best at color!!!

Kids' cutsHair highlightingHair coloring
Mary8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Tammy is the BEST! I've been seeing her for almost 2 years now. Always fantastic results!!

Paid $200+Hair extensionsHair highlighting
Haley1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Tammy is my hair savior! After a bad experience with a previous hair stylist, Tammy was able to fix my hair and give me exactly what I was looking for. She’s a master of her craft! Highly recommend!

Hair highlightingBalayage
Jenn4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Great hairstylist. Very good at highlighting. Always takes her time to listen to your wish list. Very reasonable prices compared to others.

Paid $100–120HairstylingHair highlightingHair coloring
Samantha9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Tammy KILLED it! 👩‍🦳 This was my first time going to her, and it will not be my last! She removed my outgrown wefts, brightened up my roots with full highlights, matched color to my extensions, reinstalled sew-in extensions, and gave me a trim to shape and a style! I couldn’t be happier! She was also really…

Customer photo from Samantha's review
Paid $200+BlowoutsHairstylingBlowdry
Melissa6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Tammy is the absolute best! I have never been unhappy with any part of my experience in the many years I have been going to her for services. Scheduling is quick and easy, she’s very dependable, always listens to what I want and even better, always gets everything exactly as I want it!!

Paid $60–80HairstylingHair coloringBlowouts
Carol4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I really appreciate that Tammy takes the time to understand my wants and needs to give me the cut and highlights for my type of hair for the best results every time. You won't be disappointed!

Paid $60–80HaircutHair highlighting
Dawn1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Rating only, no written review.

Paid $80–100BlowoutsHair highlightingHair coloring

Price

$89+53% vs typical hair salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Hair coloring15$101–$214
Hairstyling14$27–$66
Hair highlighting12$123–$214
Blowdry5—
Balayage5$190–$426
Blowouts5$41–$109
Hair extensions3$214–$426
Haircut3$27–$53

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