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The Coley Group

Real estate agency · Wake Forest, NC · reviewed since 2019

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%97+52.9Reliability 24%96+23.3Value 14%97+13.7Replies to reviews 7%97+6.9Experts Score= 97Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#51 of 124 home staging servicesPosition by Experts Score among all companies we track in this category. · better than 59%
5.0 ★★★★★ 554 Google reviews · 24 photos
99%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0.4%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
100%reviews answered by the owner
Oct 2026latest review

The Coley Group at a glance

Google reviewers rate The Coley Group five stars based on 554 reviews, with the owner responding to all feedback. Customers frequently praise agents for their punctuality, clear communication, and assistance with first-time buyers and out-of-state relocations. Services include home buying, selling, and educational classes. While most experiences are positive, a few low-star reviews cite unresponsiveness or poor communication from specific agents during transactions.

  • Google rating: 5.0 out of 5 from 554 reviews (99% five-star).
  • Reviews on this page: 565 Google reviews (555 with written comments, 11 with photos).
  • Owner responses: the business replied to 100% of reviews.
  • Most recent review: October 28, 2026.
  • Service: Home Staging Service serving Wake Forest, North Carolina.

Data from Google, last updated October 29, 2026.

Score profile vs other home staging services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: reliability.

Satisfaction97Reliability96Craft & service100Value97Momentum100Replies to reviews97Satisfaction: 97 (median 97)Reliability: 96 (median 97)Craft & service: 100 (median 99)Value: 97 (median 99)Momentum: 100 (median 100)Replies to reviews: 97 (median 63)
The Coley GroupHome Staging Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Coley Group: 97/100 on this factor. Category median: 97.A
97
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Coley Group: 96/100 on this factor. Category median: 97.A
96
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Coley Group: 100/100 on this factor. Category median: 99.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The Coley Group: 97/100 on this factor. Category median: 99.A
97
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Coley Group: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The Coley Group: 97/100 on this factor. Category median: 63.A
97

Bar = this company · dark tick = category median.

Star ratings

565 Google reviews we collected

  • 5 stars55799%
  • 4 stars31%
  • 3 stars00%
  • 2 stars10%
  • 1 star41%

Praise vs complaints

Phrases our text analysis found in 555 written reviews

  • Praise1,10498%
  • Complaints262%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude31128%
  • Would recommend27224%
  • Quality & results13512%
  • Speed & response13112%
  • Communication12311%
  • Honesty & trust11911%
  • Price & value393%

What customers talk about

We read 555 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The Coley group brings the professionalism, resources, and expertise that makes the purchasing process seamless - especially for a first-time homebuyer.”
  • “We couldn’t recommend her enough and will definitely use her again!”
    “Do not recommend.”
  • “It was such a great experience even as a 22 year old, first time home buyer.”
    “Terrible customer service from a girl named Emily.”
  • “Fernando is the most efficient and effective agent we have encountered.”
  • “As first-time home buyers, she walked us through every step, answered all of our questions, and was an incredible negotiator.”
  • “Jessie presents herself with confidence and a genuine sensitivity for what can be one of the bigger life decisions for anyone when selling a home.”
  • “She took it upon herself to research and learn about our specific needs, which obviously meant a great deal to us.”

People customers mention

  • Raleigh 61 reviews
  • Davis 49 reviews
  • Devin 34 reviews
  • Parker 32 reviews
  • Miller 32 reviews
  • Ryley 31 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Tira2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 hours ago★★★★★

The Coley group brings the professionalism, resources, and expertise that makes the purchasing process seamless - especially for a first-time homebuyer. Fernando is the most efficient and effective agent we have encountered. He was present during every aspect of the new construction process, showed up to represent…

AngelinaLocal Guide · 38 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

An elite realtor and friend. Devin helped us find our dream home in the trees. She’s so plugged into the community and such a rockstar mom. She knows all the best spots and can truly help you find what your heart desires!

Customer photo from Angelina's review
William8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

I had the opportunity and pleasure to work with Jessie Hrivnak when I determined it was time to sell my home. Jessie presents herself with confidence and a genuine sensitivity for what can be one of the bigger life decisions for anyone when selling a home. Coley Group marketed my property exceptionally well, and…

Phoebe4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Amanda was absolutely amazing! As first-time home buyers, she walked us through every step, answered all of our questions, and was an incredible negotiator. We found her through social media and feel so lucky we did! She also connected us with great lenders, inspectors, and other professionals throughout the…

Ashley1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

We truly can’t say enough wonderful things about Jessie! She helped us find our perfect home while we were living out of state, keeping communication open, answering every question, and becoming a trusted guide to the area. When our first house fell through, Jessie helped us pick up the pieces, regroup, and feel…

Ellen9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Scott Griggs with The Coley Group helped us with both our sale and our purchase in Fuquay-Varina. We met him at an open house in 2024 and he stayed in touch with us. We had our hearts set on Charleston Commons, and homes there rarely become available. Scott mailed the whole neighborhood and kept watch until one…

Photos

Customer reviews

5.0 ★★★★★ 554 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Jennifer Ball3 reviewsTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

LOVE THIS TEAM!

  • Property types: Houses
Response from the owner · 7 months ago

Thank you for the 5-star review, Jennifer!

Tira Beckham2 reviewsTotal number of Google reviews Tira has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The Coley group brings the professionalism, resources, and expertise that makes the purchasing process seamless - especially for a first-time homebuyer. Fernando is the most efficient and effective agent we have encountered. He was present during every aspect of the new construction process, showed up to represent us when we were out of town, and gave us the resources to make informed decisions every step of the way! Thank you so much, Fernando, and thank you to the Coley Group!

  • Property types: Houses
Response from the owner · 7 hours ago

Tira, thank you so much for the kind words! We’re thrilled Fernando made your first home purchase feel seamless, from guiding you through new construction to representing you when you were out of town. Congratulations on your new home, and we’re always here if you need anything down the road.

Hale H3 reviewsTotal number of Google reviews Hale has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amazing team!

Response from the owner · a week ago

Hale, thank you so much for the kind words! It means a lot to our whole team. We look forward to working with you again soon.

Angelina CumminsLocal Guide · 38 reviewsTotal number of Google reviews Angelina has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

An elite realtor and friend. Devin helped us find our dream home in the trees. She’s so plugged into the community and such a rockstar mom. She knows all the best spots and can truly help you find what your heart desires!

Response from the owner · 2 weeks ago

Angelina, thank you so much for the kind words! Devin's connection to the community and her eye for the right spot made this search a success, and we're thrilled she found you your dream home in the trees. Congratulations on your new home!

William McCarthy8 reviewsTotal number of Google reviews William has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had the opportunity and pleasure to work with Jessie Hrivnak when I determined it was time to sell my home. Jessie presents herself with confidence and a genuine sensitivity for what can be one of the bigger life decisions for anyone when selling a home. Coley Group marketed my property exceptionally well, and in a difficult market we were able to capture an offer at full list price and do so, quickly! Post offer and acceptance, Jessie was amazing as she helped marshal resources and organizations to help with completion of the moving process. I am a big fan of Coley Group and even a bigger fan of Jessie! Incredible experience and I will always be grateful for the help and support!

Response from the owner · 2 weeks ago

William, thank you so much for the kind words. Jessie's confidence and care for her clients are exactly why we trust her with moments like this, and landing a full price offer quickly in a difficult market is a real testament to her strategy and The Coley Group's marketing. Helping you marshal resources after acceptance so the move itself felt supported too is what Showing Raleigh's Best is all about. Congratulations on your sale, William, and we hope you'll think of us whenever your next real estate journey begins.

Phoebe Bailey4 reviewsTotal number of Google reviews Phoebe has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amanda was absolutely amazing! As first-time home buyers, she walked us through every step, answered all of our questions, and was an incredible negotiator. We found her through social media and feel so lucky we did! She also connected us with great lenders, inspectors, and other professionals throughout the process. We couldn’t recommend her enough and will definitely use her again!

  • Property types: Houses
Response from the owner · a month ago

Phoebe, thank you so much for sharing this! Guiding first-time buyers through every step, from negotiating on your behalf to connecting you with trusted lenders and inspectors, is exactly what we mean by expert strategy, elevated service, community insight. Amanda's ability to make that process feel clear and steady for you is exactly why clients trust The Coley Group with their first home. Congratulations, and we look forward to being your trusted real estate resource for years to come!

Ashley Heimbach1 reviewTotal number of Google reviews Ashley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We truly can’t say enough wonderful things about Jessie! She helped us find our perfect home while we were living out of state, keeping communication open, answering every question, and becoming a trusted guide to the area. When our first house fell through, Jessie helped us pick up the pieces, regroup, and feel ready to continue searching. Throughout the entire process, she was truly our biggest advocate. We feel so lucky to have worked with Jessie and her incredible team. They supported us through the move and made our family feel so welcome when we arrived. We couldn’t have asked for a better person to help us find our new home!

  • Property types: Houses
Response from the owner · a month ago

Ashley, thank you so much for the kind words! Guiding an out of state search, staying steady when your first house fell through, and helping you regroup and keep going, that's exactly what we mean by Move with Certainty. Jessie and the team pouring that same care into welcoming your family once you arrived is what our clients can always expect from The Coley Group. Congratulations on your new home, and we're so glad you found your way here!

Ellen D9 reviewsTotal number of Google reviews Ellen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Scott Griggs with The Coley Group helped us with both our sale and our purchase in Fuquay-Varina. We met him at an open house in 2024 and he stayed in touch with us. We had our hearts set on Charleston Commons, and homes there rarely become available. Scott mailed the whole neighborhood and kept watch until one finally came available. He sold our home in Carolina Gardens and got us into Charleston Commons. He was outstanding through both. Even though it took a while to find exactly the right house, he never forgot about us. If you are buying or selling in the Triangle, ask for Scott.

  • Property types: Houses
Response from the owner · a month ago

Ellen, thank you so much for sharing this! Scott's follow through, staying in touch since 2024 and mailing the whole Charleston Commons neighborhood until a home opened up, is exactly the kind of dedication we hope every client experiences. So glad he could get your Carolina Gardens home sold and get you into the neighborhood you wanted. Congratulations on your new home, and welcome to Charleston Commons!

Scott Saunders7 reviewsTotal number of Google reviews Scott has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jessie was an absolute gem - one of the finest real estate agents we have dealt with! She was extremely knowledgeable, professional, and especially caring for the specific health issues that were vitally important to us. She took it upon herself to research and learn about our specific needs, which obviously meant a great deal to us. We never felt pressure about any home we toured with her. Jessie’s integrity in sharing her honest opinion about each home after learning our likes & dislikes went a long way in trusting her professional and personal opinions. She will ALWAYS come very highly recommended in our book, and we credit her with helping us land on the ideal home! Kat, the closing coordinator, was equally a pleasure to work with. Her timely & prompt communications about any question or concern we had was admirable. She was always positive, and attacked every request with a true can-do attitude. Her reminders and helpful suggestions were always appreciated and welcomed. We couldn’t be more pleased and grateful for the support from The Coley Group - certainly one of the top agencies we have ever dealt with! Thanks to their entire Team for making this process so enjoyable & rewarding !!

  • Property types: Houses
Response from the owner · a month ago

Scott, thank you so much for the kind review! Every move has a moment where you know you are in the right hands. Jessie took time to understand your world, your preferences, and the specific needs that mattered most to your family. That's not extra effort for her. That's the process. Kat holds every closing to the same standard: clear communication, calm certainty, no dropped details. You deserved both of them on this move. Welcome home, and thank you, again, for sharing this.

Tee A.11 reviewsTotal number of Google reviews Tee has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My experience with The Coley Group was absolutely amazing from start to finish! It all started with a free homeownership class taught by Grant Cunningham to officially closing on my new home in Wake County! From the very beginning, the entire team was prompt, professional, knowledgeable, and genuinely invested in helping me achieve my goal of homeownership. Grant and the entire team went above and beyond, and I truly couldn’t have asked for a better experience. Their expertise, communication, and commitment to their clients are unmatched. If you’re thinking about buying a home, I highly recommend Grant Cunningham & The Coley Group. They don’t just help you buy a house, they help you make homeownership a reality.

Response from the owner · a month ago

Tee, this is exactly what the process is built for. Homeownership starts with preparation, and we are glad the journey began for you with the How to Buy a House class with Grant. Grant's commitment to his clients runs from that first conversation to the closing table. What you experienced, the communication, the follow-through, the genuine advocacy, is the standard we hold for every person we serve in Wake County and across the Triangle. Thank you for sharing this! It means everything to the team!

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