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The Elite Collective

Beauty salon · Paradise, UT · reviewed since 2021

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%82+44.7Reliability 24%70+17Value 14%87+12.3Replies to reviews 7%96+6.8Craft & service penalty98−0.2Momentum penalty54−4.6Experts Score= 76Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.76SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#5 of 9 tanning salonsPosition by Experts Score among all companies we track in this category. · better than 50%
4.9 ★★★★★ 130 Google reviews · 24 photos
96%five-star reviews
4.56★last 12 monthsAverage stars on reviews from the last 12 months only.
4.5%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
93%reviews answered by the owner
$105typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

The Elite Collective at a glance

Google reviewers rate The Elite Collective 4.9 out of 5 based on 130 reviews, with the owner responding to 93% of them. Clients frequently describe hair coloring, cutting, extensions, waxing, threading, and piercing services, noting that staff communicate clearly, check in throughout appointments, and deliver results matching specific requests. While most praise the friendly atmosphere and skill, a few low-star reviews criticize long appointment durations that exceeded estimates and instances where bookings were missed due to owner unavailability.

  • Google rating: 4.9 out of 5 from 130 reviews (96% five-star).
  • Reviews on this page: 130 Google reviews (119 with written comments, 20 with photos).
  • Owner responses: the business replied to 93% of reviews.
  • Most recent review: October 23, 2026.
  • Service: Tanning Salon serving Paradise, Utah.

Data from Google, last updated October 28, 2026.

Score profile vs other tanning salons

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and replies to reviews; weakest: momentum.

Satisfaction82Reliability70Craft & service98Value87Momentum54Replies to reviews96Satisfaction: 82 (median 82)Reliability: 70 (median 70)Craft & service: 98 (median 93)Value: 87 (median 90)Momentum: 54 (median 100)Replies to reviews: 96 (median 43)
The Elite CollectiveTanning Salons median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Elite Collective: 82/100 on this factor. Category median: 82.A
82
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Elite Collective: 70/100 on this factor. Category median: 70.B
70
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Elite Collective: 98/100 on this factor. Category median: 93.A
98
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The Elite Collective: 87/100 on this factor. Category median: 90.A
87
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Elite Collective: 54/100 on this factor. Category median: 100.C
54
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The Elite Collective: 96/100 on this factor. Category median: 43.A
96

Bar = this company · dark tick = category median.

Star ratings

130 Google reviews we collected

  • 5 stars12596%
  • 4 stars00%
  • 3 stars00%
  • 2 stars11%
  • 1 star43%

Praise vs complaints

Phrases our text analysis found in 119 written reviews

  • Praise13192%
  • Complaints118%

Price

What customers reported paying

$105+9% vs typical tanning salons

Middle half of what 46 customers paid ($35–$166) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Quality & results3827%
  • Staff & attitude3726%
  • Would recommend3726%
  • Communication128%
  • Honesty & trust86%
  • Speed & response64%
  • Price & value43%

What customers talk about

We read 119 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Jadee is an absolute angel and she did a great job doing my extensions.”
    “I understand that her time is valuable, and I feel awful for wasting it.”
  • “All of her employees are so helpful and wonderful, no matter who you book with you’ll be taken care of.”
  • “Definitely highly recommend to anyone she is literally the sweetest kindest person ever!”
    “If you are looking for a true “mascara” natural look, I highly recommend asking to see her 2 lash option photos before she starts to ensure your defin…”
  • “She was so careful and always communicated before any big snips and she made sure I was okay at all times.”
  • “If you’re thinking about making a change but are nervous, trust her—you won’t regret it!”
  • “My friend referred me to Karrie and she got me in immediately!”
  • “She was such a professional, the prices are totally reasonable, and the salon itself is so beautiful and nice.”

People customers mention

  • Gracie 12 reviews
  • Alexa 6 reviews
  • Meredith 5 reviews
  • Logan 4 reviews
  • Alicia 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired The Elite Collective for 8 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

Kylee2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I got my hair styled by Brynlee and she was awesome! She was super friendly. She did great listening to what I wanted for my hair and I love how it turned out! Definitely recommend!

Paid $40–60Shampoo & conditioningHaircutHairstyling
Lauren3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I had a great experience at Elite Collective! I wanted a good transformation from 10+ years of bright blonde to a more natural bronde. I was nervous but Bryn did exactly what I wanted! She was so kind & made sure to keep checking in! I am so happy with how it turned out & can’t wait for many more visits!

Customer photo from Lauren's reviewCustomer photo from Lauren's review
Paid $180–200Balayage
BrittLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I recently tried Gracie as a hairdresser. She is fantastic! She cut my short hair and she did an amazing job. She was so careful and always communicated before any big snips and she made sure I was okay at all times. The ultimate test is whether I can do my hair on my own at home and it's perfect. I can style it easily on my own! Gracie is awesome!

Paid $40–60HaircutHairstyling
Brenna4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Alexa is amazing at providing natural colorings and always exceeds my expectations. The salon overall is chic, classy, and clean.

Paid $100–120HaircutHairstylingBalayage
Zoie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

I was highly impressed with the work that was done on my hair!! I especially loved how JaDee treated me and how well she did my hair she was amazing!! Definitely highly recommend to anyone she is literally the sweetest kindest person ever!!

Customer photo from Zoie's review
Paid $100–120Hairstyling
BrandonLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Alexa is phenomenal and she does fantastic work for both men and women! All of her employees are so helpful and wonderful, no matter who you book with you’ll be taken care of. 10/10 undisputed best salon in cache valley!

Paid $20–40

Photos

Customer reviews

4.9 ★★★★★ 130 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Berkley howell5 reviewsTotal number of Google reviews Berkley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jadee is an absolute angel and she did a great job doing my extensions. 10/10 experience! Will be seeing her again.

Kylee Anderson2 reviewsTotal number of Google reviews Kylee has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I got my hair styled by Brynlee and she was awesome! She was super friendly. She did great listening to what I wanted for my hair and I love how it turned out! Definitely recommend!

  • Price: $40–60
  • Services: Shampoo & conditioning, Haircut, Hairstyling
  • Atmosphere: Relaxing, Modern, Cozy
  • Maintenance: Pristine
Lauren Haen3 reviewsTotal number of Google reviews Lauren has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had a great experience at Elite Collective! I wanted a good transformation from 10+ years of bright blonde to a more natural bronde. I was nervous but Bryn did exactly what I wanted! She was so kind & made sure to keep checking in! I am so happy with how it turned out & can’t wait for many more visits!

  • Price: $180–200
  • Services: Balayage
  • Atmosphere: Relaxing, Cozy
  • Maintenance: Pristine
Britt WhaleLocal Guide · 12 reviewsTotal number of Google reviews Britt has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I recently tried Gracie as a hairdresser. She is fantastic! She cut my short hair and she did an amazing job. She was so careful and always communicated before any big snips and she made sure I was okay at all times. The ultimate test is whether I can do my hair on my own at home and it's perfect. I can style it easily on my own! Gracie is awesome!

  • Price: $40–60
  • Services: Haircut, Hairstyling
Addison Christensen3 reviewsTotal number of Google reviews Addison has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I cannot recommend Brynlee enough! Every time she has done my hair she has made me feel so listened to and delivered on exactly what I wanted. I’ve never received so many compliments!!

Heather Gallegos3 reviewsTotal number of Google reviews Heather has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Got the cutest layered cut by Bryn! She talked me through styling and care, and made sure I loved it before I walked out the door!

Brenna Jones4 reviewsTotal number of Google reviews Brenna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Alexa is amazing at providing natural colorings and always exceeds my expectations. The salon overall is chic, classy, and clean.

  • Price: $100–120
  • Services: Haircut, Hairstyling, Balayage
Gracie Wilson1 reviewTotal number of Google reviews Gracie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had been wanting to go darker for the longest time, but I was always too scared to actually do it. Looking back now, I wish I would’ve done it sooner! It’s been a while since my appointment, and I still absolutely love it. The color has held up beautifully, grown out naturally, and still looks healthy and shiny. JaDee listened to exactly what I wanted and made me feel comfortable taking the plunge. The end result was even better than I imagined—rich, dimensional, and so flattering. I still get compliments on it all the time. If you’re thinking about making a change but are nervous, trust her—you won’t regret it!” 🤎

Response from the owner · 4 months ago

Thank you so much for your review Gracie!

Connor Alder3 reviewsTotal number of Google reviews Connor has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve always good things about this place. Thought it was too good to be true, turns it’s better than you could imagine. 10/10 would highly recommend. I don’t typically leave reviews, but I felt that this place earned a 5 star! No regrets, will continue to come here!

Response from the owner · 4 months ago

Thank you for your review Connor!

Zoie Beutler2 reviewsTotal number of Google reviews Zoie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I was highly impressed with the work that was done on my hair!! I especially loved how JaDee treated me and how well she did my hair she was amazing!! Definitely highly recommend to anyone she is literally the sweetest kindest person ever!!

  • Price: $100–120
  • Services: Hairstyling
Response from the owner · 4 months ago

Thank you so much for your review Zoie!

The Elite Collective on Google Maps →

Business details