The Logo Company logo

The Logo Company

Graphic designer · New York, NY · reviewed since 2016

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%90+21.8Value 14%100+14.1Replies to reviews 7%61+4.3Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#4 of 17 book illustratorsPosition by Experts Score among all companies we track in this category. · better than 81%
4.9 ★★★★★ 131 Google reviews · 22 photos
97%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
45%reviews answered by the owner
Jul 2026latest review

The Logo Company at a glance

Google reviewers rate The Logo Company 4.9 out of 5 based on 131 reviews, noting that the owner replied to 45 percent of comments. Customers frequently describe the logo design, social media, and branding services as professional, with clear communication and quick turnaround times. Many highlight the value of receiving multiple design options and unlimited revisions. However, a recurring criticism in low-star excerpts is that the company stopped responding to emails regarding refund requests after failing to meet delivery deadlines or expectations.

  • Google rating: 4.9 out of 5 from 131 reviews (97% five-star).
  • Reviews on this page: 131 Google reviews (96 with written comments, 4 with photos).
  • Owner responses: the business replied to 45% of reviews.
  • Most recent review: July 23, 2026.
  • Service: Book Illustrator serving New York, New York.

Data from Google, last updated October 29, 2026.

Score profile vs other book illustrators

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

Satisfaction89Reliability90Craft & service100Value100Momentum100Replies to reviews61Satisfaction: 89 (median 81)Reliability: 90 (median 83)Craft & service: 100 (median 100)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 61 (median 30)
The Logo CompanyBook Illustrators median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Logo Company: 89/100 on this factor. Category median: 81.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Logo Company: 90/100 on this factor. Category median: 83.A
90
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Logo Company: 100/100 on this factor. Category median: 100.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The Logo Company: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Logo Company: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The Logo Company: 61/100 on this factor. Category median: 30.B
61

Bar = this company · dark tick = category median.

Star ratings

131 Google reviews we collected

  • 5 stars12797%
  • 4 stars11%
  • 3 stars00%
  • 2 stars00%
  • 1 star32%

Praise vs complaints

Phrases our text analysis found in 96 written reviews

  • Praise14697%
  • Complaints53%

Topic share

How often each topic comes up in the written reviews

  • Quality & results3624%
  • Would recommend3221%
  • Speed & response2718%
  • Staff & attitude2416%
  • Communication1812%
  • Price & value128%
  • Honesty & trust21%

What customers talk about

We read 96 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Their professionalism and their expertise have proven to top notch.”
  • “Very easy to work with and I would definitely recommend them.”
    “We feel ripped off and can't recommend prepaying this company.”
  • “I am beyond pleased with the work that was done, expedient responsive service done with each revision and just superb value for the price.”
  • “…or 20-plus years and keep returning because of their quality of work, professionalism, attention to detail, and personal touches.…”
  • “They provided very clear instructions on the process which made it very easy during the design, revision, and finalization steps.”
  • “They are very reasonably priced compared to other options I checked into.”
  • “Thankfully, a very trusted, and talented source for all your logo, and social media needs.”

People customers mention

  • Kevin 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

YogamaziaLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 11 months ago★★★★★

Our experience with TLC has been excellent. They were hired to do a redesign of our initial logo and then recently an update of our logo, now 5 years later. Both results were in line with expectations based on the brief and objectives provided. They provided very clear instructions on the process which made it very…

jajuana3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I have been using the logo Company since 2022 for my business services. They have been exceptional with creating numerous logo's for me. I would definitely recommend them to anyone. Their professionalism and their expertise have proven to top notch. jay.

Customer photo from jajuana's reviewCustomer photo from jajuana's review
BrettLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Very easy to work with and I would definitely recommend them. I had my logo within a few days and the hardest part was choosing which one I wanted to go with.

Shawn4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

We absolutely love this company! Thankfully, a very trusted, and talented source for all your logo, and social media needs. We used this company 10 years ago in 2014, and in 2025 for an additional business venture. I can't thank them enough for all the hard work and dedication to our project! We appreciate…

HaraldLocal Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Great company to work with. Answered always within two days, even through the holiday season. I can highly recomend them.

W4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I have worked with the Logo Company for 20-plus years and keep returning because of their quality of work, professionalism, attention to detail, and personal touches. The staff is very personable; interacting with them is like communicating with family. You can rarely maintain a relationship with a company for as…

Photos

Customer reviews

4.9 ★★★★★ 131 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
cobreti211 reviewTotal number of Google reviews cobreti21 has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

bradar pls make a logo for my company called suilding bex

Today Learn Future Leader2 reviewsTotal number of Google reviews Today has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

YOUR DESIGN IS AWESOME

Yogamazia dba Smart Parenting with MichelleLocal Guide · 16 reviewsTotal number of Google reviews Yogamazia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Our experience with TLC has been excellent. They were hired to do a redesign of our initial logo and then recently an update of our logo, now 5 years later. Both results were in line with expectations based on the brief and objectives provided. They provided very clear instructions on the process which made it very easy during the design, revision, and finalization steps. The quality of the files received at project close is also in line with expectations, as well as receipt of copyright transfer provided so you could file for trademark if desired. We will continue to consider TLC for future projects.

Response from the owner · 11 months ago

Thank you very much. Welcome back anytime/ Linda and the Team

jajuana calloway3 reviewsTotal number of Google reviews jajuana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have been using the logo Company since 2022 for my business services. They have been exceptional with creating numerous logo's for me. I would definitely recommend them to anyone. Their professionalism and their expertise have proven to top notch. jay.

Response from the owner · a year ago

Thank you so much. We love to work with you on many more projects in the future. Welcome back anytime

Brett GambleLocal Guide · 11 reviewsTotal number of Google reviews Brett has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very easy to work with and I would definitely recommend them. I had my logo within a few days and the hardest part was choosing which one I wanted to go with.

Response from the owner · a year ago

Thank you very much Brett. We are delighted that you enjoyed the process and that you had many to choose from that you liked.Welcome back anytime/Linda and the team.

Shawn Bauer4 reviewsTotal number of Google reviews Shawn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We absolutely love this company! Thankfully, a very trusted, and talented source for all your logo, and social media needs. We used this company 10 years ago in 2014, and in 2025 for an additional business venture. I can't thank them enough for all the hard work and dedication to our project! We appreciate everything so much...Really appreciate all your talents, and abilities!

Response from the owner · a year ago

Thank you very much. We always try our best./ Linda. The Logo Company

Harald SchnepfleitnerLocal Guide · 29 reviewsTotal number of Google reviews Harald has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great company to work with. Answered always within two days, even through the holiday season. I can highly recomend them.

W V4 reviewsTotal number of Google reviews W has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have worked with the Logo Company for 20-plus years and keep returning because of their quality of work, professionalism, attention to detail, and personal touches. The staff is very personable; interacting with them is like communicating with family. You can rarely maintain a relationship with a company for as long as I have, but their quality of work and relationship-building skills keep me coming back.

Response from the owner · a year ago

Thank you very much. We are delighted to have you as a customer. Welcome back anytime.

Kimberly Tatsch11 reviewsTotal number of Google reviews Kimberly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have used The Logo Company multiple times in the past. They do exceptional work. I always have a hard time choosing the final logo because all the designs are fabulous!

Response from the owner · a year ago

Thank you very much for your review! Welcome back any time/Linda and the team

Wallace WangLocal Guide · 237 reviewsTotal number of Google reviews Wallace has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I am beyond pleased with the work that was done, expedient responsive service done with each revision and just superb value for the price. The logo they created for my company surpassed all my expectations and live up to the review rating. They gave me so many options to pick from inbetween each of my suggestions. The final product was a professional logo that I am proud of. We are thrilled with the logo and highly recommend this company for logos above all other companies!!!

Response from the owner · a year ago

Thank you Wallace. Welcome back anytime ! /Linda

The Logo Company on Google Maps →

Business details