Massage therapist · Denver, CO · reviewed since 2022
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%87+21.1Value 14%100+14.1Replies to reviews 7%100+7.1Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#158 of 294 massage therapistsiPosition by Experts Score among all companies we track in this category. · better than 46%
4.9★★★★★424 Google reviews · 23 photos
95%five-star reviews
4.94★last 12 monthsiAverage stars on reviews from the last 12 months only.
1.9%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate The NOW Massage RiNo 4.9 out of 5 based on 424 reviews, with the owner responding to 99 percent of feedback. Customers frequently cite the relaxing atmosphere, easy online booking, and therapists who adjust pressure to specific needs. Common criticisms include sessions feeling rushed or lacking sufficient therapeutic depth, along with complaints about cold rooms and communication issues regarding appointment changes or pricing.
Google rating: 4.9 out of 5 from 424 reviews (95% five-star).
Reviews on this page: 424 Google reviews (399 with written comments, 11 with photos).
Owner responses: the business replied to 99% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
The NOW Massage RiNoMassage Therapists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The NOW Massage RiNo: 91/100 on this factor. Category median: 94.A
91
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The NOW Massage RiNo: 87/100 on this factor. Category median: 94.A
87
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The NOW Massage RiNo: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The NOW Massage RiNo: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The NOW Massage RiNo: 100/100 on this factor. Category median: 75.A
100
Bar = this company · dark tick = category median.
Star ratings
424 Google reviews we collected
4.9of 5
5 stars40395%
4 stars61%
3 stars61%
2 stars41%
1 star51%
Praise vs complaints
Phrases our text analysis found in 399 written reviews
95%praise
Praise31795%
Complaints185%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
98%fair
Great price5838%
Reasonable9059%
Overpriced32%
Not sure11%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude10331%
Would recommend10230%
Quality & results7522%
Communication185%
Price & value175%
Honesty & trust124%
Speed & response82%
What customers talk about
We read 399 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“He is patient when working knots out and returns to give them more attention throughout the message as needed.”
“She was not friendly at all - I had lots of questions I wanted to ask but I guess she couldn’t care to stick around or talk to me?”
“I have the monthly membership and I’d highly recommend it!”
“I will never recommend this company again.”
“Truly wonderful experience and I’ll definitely be back.”
“I was having a terrible day and what got me through it was knowing that the massage was at the end of my long day.”
“Explained everything throughly amd overall left me feeling great!”
“I also have the membership, and it’s been absolutely worth it.”
“Evanie and Kristina were amazing and genuinely so helpful.”
“It’s a scam once you paid for a normal massage they start charge you monthly.”
“Following the massage, I immediately signed up for a membership and another massage the following week!”
People customers mention
Marilyn25 reviews
Riley18 reviews
Sam15 reviews
Dan12 reviews
Marcelino12 reviews
Kristina7 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired The NOW Massage RiNo for 1 kind of job. Pick one to see what they paid and said.
Allison1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 18 hours ago★★★★★
I have been coming here consistently for a few months now. The atmosphere, the staff, the location, it’s all PERFECT. I have loved every single therapist I have had but Spencer is my favorite. He is able to read my body and find places in my shoulders or legs that are tight that even I don’t know about! I love…
Josie6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Kim gave the most relaxing massage I’ve ever had here! She had a very unique intensional flow that is rare to find in a full body massage. I highly recommend her for the best stress relief. Thank you!
BlayneLocal Guide · 29 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
Candice was incredible. Very thoughtful and checked in a lot. Explained everything throughly amd overall left me feeling great!
Amy2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
The booking is easy and straightforward online. The front deck always sends a text prior to confirm. I appreciate that.
Sam is absolutely the BEST!! He applies the perfect amount of pressure I need. He is patient when working knots out and returns to give them more attention throughout the message as needed. I would be lost without Sam!!!
Elizabeth4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
I had the best massage I have ever had here. Please go see Tamara! She has helped fix pain I have had for a very long time. 10/10 highly recommend!
DLocal Guide · 9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Charlie was amazing! He checked in with me throughout the session and always made sure I was comfortable and relaxed! The service and hospitality is amazing, I love that they offer infused water and provide everything you could need during your session. The heated beds truly put it over the top! Best massage experience I've ever had ❤️
I have been coming here consistently for a few months now. The atmosphere, the staff, the location, it’s all PERFECT. I have loved every single therapist I have had but Spencer is my favorite. He is able to read my body and find places in my shoulders or legs that are tight that even I don’t know about! I love coming here. Best self care ritual I have found.
Matthew White10 reviewsiTotal number of Google reviews Matthew has written across all businesses on Google Maps, not just this one.
Kim gave the most relaxing massage I’ve ever had here! She had a very unique intensional flow that is rare to find in a full body massage. I highly recommend her for the best stress relief. Thank you!
Response from the owner · a day ago
Hi Josie, We’re so happy you enjoyed the healing benefits of your massage service. We look forward to having you back in our self-care oasis soon! Warmly, The NOW
Blayne IppolitoLocal Guide · 29 reviewsiTotal number of Google reviews Blayne has written across all businesses on Google Maps, not just this one.
Candice was incredible. Very thoughtful and checked in a lot. Explained everything throughly amd overall left me feeling great!
Payment method: Credit card
Response from the owner · 2 days ago
Hi Blayne, Thank you for the positive feedback! We are thrilled to hear that you had such a restorative experience. We strive to provide excellent customer service NOW & Always and look forward to seeing you back soon. Warmly, The NOW
Amy Upton2 reviewsiTotal number of Google reviews Amy has written across all businesses on Google Maps, not just this one.
The booking is easy and straightforward online. The front deck always sends a text prior to confirm. I appreciate that.
Sam is absolutely the BEST!! He applies the perfect amount of pressure I need. He is patient when working knots out and returns to give them more attention throughout the message as needed. I would be lost without Sam!!!
Response from the owner · 2 days ago
Hi Amy, Thank you for sharing your experience with our community. At The NOW we believe that taking time to relax & reset is a vital part of your self-care routine. We can’t wait to welcome you back in for your next massage. Warmly, The NOW
I LOVE THIS WELLNESS LLC3 reviewsiTotal number of Google reviews I has written across all businesses on Google Maps, not just this one.
Thank you for taking the time to leave us a glowing review! We are so glad to hear that you enjoyed your massage and would love to have you back soon. Warmly, The NOW
Elizabeth De Lara4 reviewsiTotal number of Google reviews Elizabeth has written across all businesses on Google Maps, not just this one.
Charlie was amazing! He checked in with me throughout the session and always made sure I was comfortable and relaxed! The service and hospitality is amazing, I love that they offer infused water and provide everything you could need during your session. The heated beds truly put it over the top! Best massage experience I've ever had ❤️
Response from the owner · a week ago
D, We’re so happy you enjoyed the healing benefits of your massage service. We look forward to having you back in our self-care oasis soon! Warmly, The NOW
Hunter Cross III6 reviewsiTotal number of Google reviews Hunter has written across all businesses on Google Maps, not just this one.
