Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%88+21.3Value 14%100+14.1Replies to reviews 7%74+5.2Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCOREThe Skin Museum
Milwaukee, WI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #26Position by Experts Score among all companies we track in this category. of 49 piercing studios · 4.9★ from 304 Google reviews
Report card
Percentile vs other piercing studios (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Skin Museum is better than 94% of piercing studios.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Skin Museum is better than 88% of piercing studios.A
88
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Skin Museum is better than 100% of piercing studios.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The Skin Museum is better than 100% of piercing studios.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Skin Museum is better than 100% of piercing studios.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The Skin Museum is better than 74% of piercing studios.B
74
Reviews for your job
Customers hired The Skin Museum for 8 kinds of job.
The Skin Museum for tattoo cover-ups & reworkings
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.4
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$100–150
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$132–$310
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 79/100.How Job match is calculatedBuilt only from reviews Google tagged “Tattoo cover-ups & reworkings”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#22 / 29
All 4 Google reviews tagged “Tattoo cover-ups & reworkings”
Elana1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Incredible shop! Would highly recommend Ra for coverups or any kind of work!
Tattoo cover-ups & reworkings
Andrea5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Perfect tattoos, super nice contact, easy going. Recommending 100% for all of your tattoo needs!!!
Paid $500+TattoosTattoo cover-ups & reworkings
MaverickLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Shoutout to Chris for doing such an amazing job on this arm piece I had done! I found my new go to tattoo artist
Tattoo cover-ups & reworkingsTattoo design
Carla6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Rating only, no written review.
Paid $100–150Tattoo cover-ups & reworkings
Price
$189+51% vs typical piercing studios
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Tattoo design | 97 | $119–$290 |
| Tattoos | 59 | $114–$277 |
| Tattoo aftercare | 15 | — |
| Color ink tattoos | 5 | $114–$271 |
| Piercings | 4 | $52–$96 |
| Tattoo cover-ups & reworkings | 4 | $132–$310 |
| Custom tattoo lettering | 3 | $114–$222 |
| Fine line tattoos | 3 | $108–$170 |
