Analyzing 8,495,3378.5M ReviewsFor 24,12024.1K Experts

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Total Image Beauty Academy

Beauty school · Union City, NJ · reviewed since 2017

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%80+19.4Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty93−0.7Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#86 of 137 makeup artistsPosition by Experts Score among all companies we track in this category. · better than 38%
4.9 ★★★★★ 623 Google reviews · 22 photos
96%five-star reviews
4.96★last 12 monthsAverage stars on reviews from the last 12 months only.
3.2%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
90%reviews answered by the owner
Oct 2026latest review
📞 Call (732) 769-0069Request a call backWebsite ↗

Total Image Beauty Academy at a glance

Total Image Beauty Academy holds a 4.9/5 rating from 623 reviews, with the owner responding to 90 percent of comments. Students frequently praise the supportive atmosphere, knowledgeable instructors, and helpful staff who assist with cosmetology, nail tech, and barbering licensing. Positive feedback highlights the school's welcoming environment and effective preparation for industry careers. However, several low-star reviews criticize the front desk for unprofessional behavior, lack of courtesy, and offering specific programs exclusively in Spanish, which some visitors found unwelcoming or inaccessible.

  • Google rating: 4.9 out of 5 from 623 reviews (96% five-star).
  • Reviews on this page: 623 Google reviews (519 with written comments, 30 with photos).
  • Owner responses: the business replied to 90% of reviews.
  • Most recent review: October 20, 2026.
  • Service: Makeup Artist serving Union City, New Jersey.

Data from Google, last updated November 4, 2026.

Score profile vs other makeup artists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.

Satisfaction89Reliability80Craft & service93Value100Momentum100Replies to reviews100Satisfaction: 89 (median 95)Reliability: 80 (median 94)Craft & service: 93 (median 99)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 100 (median 60)
Total Image Beauty AcademyMakeup Artists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Total Image Beauty Academy: 89/100 on this factor. Category median: 95.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Total Image Beauty Academy: 80/100 on this factor. Category median: 94.A
80
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Total Image Beauty Academy: 93/100 on this factor. Category median: 99.A
93
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Total Image Beauty Academy: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Total Image Beauty Academy: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Total Image Beauty Academy: 100/100 on this factor. Category median: 60.A
100

Bar = this company · dark tick = category median.

Star ratings

623 Google reviews we collected

  • 5 stars59896%
  • 4 stars81%
  • 3 stars00%
  • 2 stars20%
  • 1 star152%

Praise vs complaints

Phrases our text analysis found in 519 written reviews

  • Praise50197%
  • Complaints143%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price1963%
  • Reasonable1033%
  • Overpriced13%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude20640%
  • Would recommend18336%
  • Quality & results8316%
  • Speed & response122%
  • Communication112%
  • Honesty & trust112%
  • Price & value92%

What customers talk about

We read 519 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “✨ It has been a wonderful and enriching experience, both professionally and personally.”
    “She was not helpful and repeatedly questioned my ability to speak, read and understand spanish, even after i confirmed multiple times that i am bilingual.”
  • “It was a wonderful experience, and I highly recommend it.”
    “You guys need to be more kind and respectful I don’t know if the owner was having a bad day but never again.”
  • “I'm leaving very happy with the school, a wonderful experience!”
    “When you call to request information, you receive terrible service.”
  • “Starting with Silvia, who was very efficient and friendly, and Miss Ema, with all her dedication and, above all, sharing her vast knowledge, which led…”
  • “Thanks to this school, I can achieve my dream, and the teacher is also very nice; she explains everything necessary for studying.”
  • “This school provided a supportive learning environment with knowledgeable instructors who genuinely care about their students’ success.”
  • “It was a lovely experience, I received excellent instruction in the manicure class and learned a great deal about doing nails 🫣”

People customers mention

  • Moreno 46 reviews
  • Polanco 31 reviews
  • Pardo 26 reviews
  • Mike 24 reviews
  • Jimenez 21 reviews
  • Silvia 16 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Ashley1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

This is an amazing school for cosmetology and nail tech licensing! I learned a lot as a student here doing hands-on or book work with my teacher, Ms. Moreno. I did take the course in Spanish as someone who is bilingual and enjoyed learning with my peers. Great experience! 10/10

Reasonable price
Mayerling11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Excelente escuela, buena disposición por todo el equipo administrativo. Buen ambiente, El plan de Estudio nos ayuda alcanzar nuestros objetivos. Y totalmente agradecida con la Miss Moreno por su tiempo, entrega y dedicación en cada una de las clases.

Kelly4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Estoy muy agradecida por haber tenido la oportunidad de estudiar en esta escuela. ✨ Ha sido una experiencia muy bonita y enriquecedora, tanto a nivel profesional como personal. Los profesores son excelentes, tienen mucha paciencia y realmente se preocupan por enseñar y preparar a sus estudiantes para el futuro. Me…

Aracelis1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Me encantó la escuela Los maestros y director, para mi fue una Bonita experiencia y la recomiendo. Excelente

Caterin2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

ha sido interesante cómo la escuela te ayuda y enseña para que cumplas tu meta como cosmetologa!!!!fue una experiencia maravillosa !! Deverdad valió la pena !!

Alexzandra6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Me voy muy contenta con la escuela hermosa experiencia! Y sobre todo con la maestra, es muy excelente Ms.Moreno gracias por todos su conocimientos y sobre todo su paciencia.

Compare with

Photos

Customer reviews

4.9 ★★★★★ 623 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Ashley Molina1 reviewTotal number of Google reviews Ashley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This is an amazing school for cosmetology and nail tech licensing! I learned a lot as a student here doing hands-on or book work with my teacher, Ms. Moreno. I did take the course in Spanish as someone who is bilingual and enjoyed learning with my peers. Great experience! 10/10

  • Price assessment: Reasonable price
Mayerling Yanez11 reviewsTotal number of Google reviews Mayerling has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excelente escuela, buena disposición por todo el equipo administrativo. Buen ambiente, El plan de Estudio nos ayuda alcanzar nuestros objetivos. Y totalmente agradecida con la Miss Moreno por su tiempo, entrega y dedicación en cada una de las clases.

Kelly Polanco4 reviewsTotal number of Google reviews Kelly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Estoy muy agradecida por haber tenido la oportunidad de estudiar en esta escuela. ✨ Ha sido una experiencia muy bonita y enriquecedora, tanto a nivel profesional como personal. Los profesores son excelentes, tienen mucha paciencia y realmente se preocupan por enseñar y preparar a sus estudiantes para el futuro. Me llevo muchos conocimientos, experiencias y recuerdos muy especiales. ❤️ Recomiendo esta escuela con mucho cariño a todas las personas que quieran aprender, crecer profesionalmente y prepararse para cumplir sus metas. ¡Gracias por todo el apoyo y por ser parte de este logro! 🌸

Response from the owner · 4 weeks ago

Gracias Kelly

Aracelis Marte1 reviewTotal number of Google reviews Aracelis has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Me encantó la escuela Los maestros y director, para mi fue una Bonita experiencia y la recomiendo. Excelente

Response from the owner · 4 weeks ago

Gracias Aracelis

Paola EnriquezLocal Guide · 27 reviewsTotal number of Google reviews Paola has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

He aprendido mucho. Excelente academia y excelentes profesoras!!!

  • Price assessment: Great price
Response from the owner · 4 weeks ago

Thank you Paola

Caterin Mora2 reviewsTotal number of Google reviews Caterin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

ha sido interesante cómo la escuela te ayuda y enseña para que cumplas tu meta como cosmetologa!!!!fue una experiencia maravillosa !! Deverdad valió la pena !!

Response from the owner · 4 weeks ago

Gracias Caterin

Alexzandra Woods6 reviewsTotal number of Google reviews Alexzandra has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Me voy muy contenta con la escuela hermosa experiencia! Y sobre todo con la maestra, es muy excelente Ms.Moreno gracias por todos su conocimientos y sobre todo su paciencia.

Response from the owner · 4 weeks ago

Thank you Elsie

Tatiana Ortiz8 reviewsTotal number of Google reviews Tatiana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excelente academia. Mi experiencia en Total Image Beauty Academy fue muy positiva. Agradezco todo lo aprendido, la preparación profesional y las herramientas que me brindaron para seguir creciendo en mi carrera como cosmetóloga. Cada etapa de formación suma, y hoy continúo avanzando y perfeccionándome con mucha pasión. Gracias por ser parte de mi camino profesional. 💇🏻‍♀️✨ Muchas gracias a todo el equipo desde el director y las maestra y asistentes muy recomendado.

Response from the owner · 4 weeks ago

Thank you Tati

Jasmin Ch5 reviewsTotal number of Google reviews Jasmin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excelente enseńanza, si buscas formarte en el ámbito de la belleza esta es una excelente opción

  • Price assessment: Reasonable price
Response from the owner · a month ago

Thank you Jasmin

Laura Marcos4 reviewsTotal number of Google reviews Laura has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Mi experiencia en Total Image Beauty Academy ha sido realmente excepcional. Es una institución que no solo brinda conocimientos de cosmetología, sino que se preocupa por formar profesionales preparados, seguros y con las herramientas necesarias para desenvolverse en el mundo laboral. La preparación es muy completa, tanto en la parte práctica como teórica, y te brindan una excelente orientación para enfrentar los exámenes requeridos para obtener la licencia profesional. Se nota el compromiso que tienen con el aprendizaje y el éxito de cada estudiante. Quiero hacer una mención muy especial a mi maestra Emma Giménez, una excelente profesional y educadora. Su paciencia, dedicación, experiencia y manera de enseñar hacen una gran diferencia durante el proceso de aprendizaje. Gracias por compartir sus conocimientos y por motivarnos siempre a dar lo mejor de nosotros. Sin duda, Total Image Beauty Academy es una excelente elección para quienes desean prepararse seriamente para una carrera en cosmetología. Me siento muy agradecida y orgullosa de haber sido parte de esta escuela. ✨

Response from the owner · a month ago

Thank you Diana, very thoughful.

Total Image Beauty Academy on Google Maps →

Business details

  • Address: 3900 Bergenline Ave 2nd floor, Union City, NJ 07087
  • Phone: (732) 769-0069
  • Website: tiba.edu
  • Service area: Union City, NJ