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Tou Chad Chang, Counselor

Psychotherapist · Milwaukee, WI · reviewed since 2025

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%98+67.8Reliability 31%94+28.9Experts Score= 97Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#3 of 40 marriage counselorsPosition by Experts Score among all companies we track in this category. · better than 95%
5.0 ★★★★★ 36 Google reviews · 4 photos
100%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
100%reviews answered by the owner
Oct 2026latest review

Tou Chad Chang, Counselor at a glance

Google reviewers rate this psychotherapist five stars based on thirty-six reviews, with the owner responding to all feedback. Clients frequently cite effective treatment for ADHD, anxiety, and depression in both children and adults, highlighting the therapist's compassionate listening, punctuality, and ability to create a safe, non-judgmental environment. The booking process is described as easy, and no recurring criticisms appear in the provided excerpts.

  • Google rating: 5.0 out of 5 from 36 reviews (100% five-star).
  • Reviews on this page: 36 Google reviews (28 with written comments, 1 with photos).
  • Owner responses: the business replied to 100% of reviews.
  • Most recent review: October 9, 2026.
  • Service: Marriage Counselor serving Milwaukee, Wisconsin.

Data from Google, last updated October 25, 2026.

Score profile vs other marriage counselors

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.

Satisfaction98Reliability94Craft & service–Value–Momentum100Replies to reviews–Satisfaction: 98 (median 81)Reliability: 94 (median 75)Momentum: 100 (median 100)
Tou Chad Chang, CounselorMarriage Counselors median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Tou Chad Chang, Counselor: 98/100 on this factor. Category median: 81.A
98
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Tou Chad Chang, Counselor: 94/100 on this factor. Category median: 75.A
94
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 97.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 95.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Tou Chad Chang, Counselor: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 91.–
–

Bar = this company · dark tick = category median.

Star ratings

36 Google reviews we collected

  • 5 stars36100%
  • 4 stars00%
  • 3 stars00%
  • 2 stars00%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 28 written reviews

  • Praise29100%
  • Complaints00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude1034%
  • Would recommend828%
  • Honesty & trust517%
  • Communication310%
  • Speed & response27%
  • Price & value13%

What customers talk about

We read 28 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “I truly believe he would be an effective therapist for any stage in life from a child to a busy professional to an older person.”
  • “I’d recommend him to almost anyone, but especially young adults and teenagers with the issues above.”
  • “Additionally, he uses many tools and tactics, and I and others have genuinely seen changes in my thinking and behavior.”
  • “Chad is very easy to talk to and listens to everything I say.”
  • “Almost immediately after a session or two, I saw things turn around.”
  • “He has helped me a great deal with my feelings and emotions.”

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

peterLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

I’ve been in individual therapy for 5+ years, and Chad is easily my favorite therapist I’ve ever had. He’s helped me with my ADHD, depression, anxiety and autism immensely, and pushed me to be the best version of myself despite my struggles. I’d recommend him to almost anyone, but especially young adults and teenagers with the issues above.

Gregg2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Chad is very easy to talk to and listens to everything I say. I was very impressed with his ability to remember in detail things we discussed even after some time had passed. He has helped me a great deal with my feelings and emotions. Thanks to him, I feel much better about myself and my relationships, both past and present.

AvaLocal Guide · 57 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I highly recommend Chad to anyone. I was with Chad as a stressed nursing student and EMT, and as a nurse juggling multiple responsibilities. I truly believe he would be an effective therapist for any stage in life from a child to a busy professional to an older person. I’ve seen different therapists throughout my…

Customer photo from Ava's review
Cristian8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

What makes Chad different is that he actually listens. Not waiting for his turn to talk, not running a script. Whether it’s relationship issues, childhood stuff, or things you’ve been quietly wondering about yourself for years, he meets you where you are. I’m walking out of sessions with a kind of confidence I…

Veronica8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Extremely thankful for Mr. Chad who has been there for my son for the past few years. Therapy can be overwhelming to physically get him there at times, but once we leave he leaves refreshed. Mr. Chad has always given my son a safe space where he can vent about life. I know my son is grateful. He always tries to keep…

Jenifer4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

My son is so happy now that he goes to Mr Chang! I love seeing his big smile after his sessions

Photos

Customer reviews

5.0 ★★★★★ 36 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
peter kaullLocal Guide · 18 reviewsTotal number of Google reviews peter has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve been in individual therapy for 5+ years, and Chad is easily my favorite therapist I’ve ever had. He’s helped me with my ADHD, depression, anxiety and autism immensely, and pushed me to be the best version of myself despite my struggles. I’d recommend him to almost anyone, but especially young adults and teenagers with the issues above.

Response from the owner · 2 weeks ago

Peter, thank you for taking the time to share your thoughts! Whether you are a patient, friend, employee, vendor, or family, your feedback reinforces our mission to enhance the well-being of our community. –LifeStance Health

Gregg Heyer2 reviewsTotal number of Google reviews Gregg has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Chad is very easy to talk to and listens to everything I say. I was very impressed with his ability to remember in detail things we discussed even after some time had passed. He has helped me a great deal with my feelings and emotions. Thanks to him, I feel much better about myself and my relationships, both past and present.

Response from the owner · 2 weeks ago

Gregg, thank you for taking the time to leave this review! Your feedback fuels our mission for helping individuals lead healthier and more fulfilling lives. We wish everyone continued success on their journeys to positive mental health. –LifeStance Health

AvaLocal Guide · 57 reviewsTotal number of Google reviews Ava has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I highly recommend Chad to anyone. I was with Chad as a stressed nursing student and EMT, and as a nurse juggling multiple responsibilities. I truly believe he would be an effective therapist for any stage in life from a child to a busy professional to an older person. I’ve seen different therapists throughout my life, but he is the absolute best. He is compassionate, kind, and patient, but will absolutely put me in my place if I need it. He effortlessly reads a person without being too invasive. Additionally, he uses many tools and tactics, and I and others have genuinely seen changes in my thinking and behavior. It is much more action oriented than a rant session with a good friend or family member. Plus—his office is awesome!

Response from the owner · a month ago

Ava, thank you for taking the time to share your thoughts! Whether you are a patient, friend, employee, vendor, or family, your feedback reinforces our mission to enhance the well-being of our community. –LifeStance Health

Kathleen Ryser-Donnelly5 reviewsTotal number of Google reviews Kathleen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

the booking expsrience easy and comfortble

Response from the owner · 2 months ago

Kathleen, thank you for taking the time to leave this review! Your feedback fuels our mission for helping individuals lead healthier and more fulfilling lives. We wish everyone continued success on their journeys to positive mental health. –LifeStance Health

Cristian Varelas8 reviewsTotal number of Google reviews Cristian has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

What makes Chad different is that he actually listens. Not waiting for his turn to talk, not running a script. Whether it’s relationship issues, childhood stuff, or things you’ve been quietly wondering about yourself for years, he meets you where you are. I’m walking out of sessions with a kind of confidence I genuinely didn’t think I’d ever have. Worth every star, I’d give 6 stars if it was allowed on this platform.

Response from the owner · 5 months ago

Cristian, thank you for taking the time to leave this review! Your feedback fuels our mission for helping individuals lead healthier and more fulfilling lives. We wish everyone continued success on their journeys to positive mental health. –LifeStance Health

Veronica Alamilla8 reviewsTotal number of Google reviews Veronica has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Extremely thankful for Mr. Chad who has been there for my son for the past few years. Therapy can be overwhelming to physically get him there at times, but once we leave he leaves refreshed. Mr. Chad has always given my son a safe space where he can vent about life. I know my son is grateful. He always tries to keep it light and has become a mentor for him. Appreciate his services, highly recommend!

Response from the owner · 5 months ago

Veronica, thank you for your positive feedback! Whether you are a patient, friend, employee, vendor, or family, we're delighted to hear about your experience with LifeStance Health. As a team, we are dedicated to delivering the highest quality care and contributing to our mission of helping people lead healthier and more fulfilling lives. –LifeStance Health

Jenifer Bacon4 reviewsTotal number of Google reviews Jenifer has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My son is so happy now that he goes to Mr Chang! I love seeing his big smile after his sessions

Response from the owner · 7 months ago

Jenifer, thank you for taking the time to leave this review! Your feedback fuels our mission for helping individuals lead healthier and more fulfilling lives. We wish everyone continued success on their journeys to positive mental health. –LifeStance Health

miisha dixon9 reviewsTotal number of Google reviews miisha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

working with Chad was amazing. He was very knowledgeable and compassionate about helping my son. I would recommend him and look forward to continuing our journey with Mr. Chang.

Response from the owner · 8 months ago

Miisha, thank you for your positive feedback! Whether you are a patient, friend, employee, vendor, or family, we're delighted to hear about your experience with LifeStance Health. As a team, we are dedicated to delivering the highest quality care and contributing to our mission of helping people lead healthier and more fulfilling lives. –LifeStance Health

Evan CoverdillLocal Guide · 58 reviewsTotal number of Google reviews Evan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Chad is a fantastic therapist who genuinely cares and tries to understand his clients. His personality, sense of humor, and ability to take your mental health seriously are very much appreciated!

Response from the owner · 8 months ago

Evan, thank you for taking the time to leave us a positive review! Your feedback encourages us to continually strive for excellence in delivering quality care. –LifeStance Health

Joann RichterLocal Guide · 21 reviewsTotal number of Google reviews Joann has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Scheduling is an easy experience.

Response from the owner · 8 months ago

Joann, thank you for the kind words! Whether you are a patient, friend, employee, vendor, or family, we always strive to provide the highest quality care and further enhance our mission to help people lead healthier and more fulfilling lives. –LifeStance Health

Tou Chad Chang, Counselor on Google Maps →

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