iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%50+31.8Reliability 28%35+9.9Replies to reviews 8%85+7Momentum penalty70−3Experts Score= 46Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.46SCORE
CGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#10 of 10 sign companiesiPosition by Experts Score among all companies we track in this category. · better than 0%
4.6★★★★★42 Google reviews · 24 photos
88%five-star reviews
4.20★last 12 monthsiAverage stars on reviews from the last 12 months only.
15%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers frequently praise Vinyl Imagez for quick turnaround times, friendly staff, and professional handling of services like vehicle decals, logo design, and custom cups. Many reviewers highlight reasonable pricing and efficient communication for business advertising needs. However, several low-star reviews criticize the shop for poor responsiveness, including unanswered calls, missed appointments, and lack of follow-up, which some customers found unprofessional.
Google rating: 4.6 out of 5 from 42 reviews (88% five-star).
Reviews on this page: 42 Google reviews (29 with written comments, 3 with photos).
Owner responses: the business replied to 31% of reviews.
Most recent review: September 2, 2026.
Service: Sign Company serving Midland, Texas.
Data from Google, last updated October 29, 2026.
Score profile vs other sign companies
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: replies to reviews and momentum; weakest: reliability.
Vinyl Imagez Custom GraphicsSign Companies median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Vinyl Imagez Custom Graphics: 50/100 on this factor. Category median: 86.C
50
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Vinyl Imagez Custom Graphics: 35/100 on this factor. Category median: 83.D
35
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Vinyl Imagez Custom Graphics: 70/100 on this factor. Category median: 100.B
70
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Vinyl Imagez Custom Graphics: 85/100 on this factor. Category median: 51.A
85
Bar = this company · dark tick = category median.
Star ratings
42 Google reviews we collected
4.6of 5
5 stars3788%
4 stars12%
3 stars00%
2 stars00%
1 star410%
Praise vs complaints
Phrases our text analysis found in 29 written reviews
85%praise
Praise3385%
Complaints615%
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude1128%
Speed & response1026%
Quality & results821%
Would recommend718%
Price & value25%
Honesty & trust13%
What customers talk about
We read 29 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They were very friendly, professional and patient as we worked with him to create a logo.”
“I called them for a vinyl decal and they were able to turn it around quickly.”
“Great service.”
“I highly recommend this great company for any of your needs.”
“Had them back the same day at a reasonable price as well.”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
RRickLocal Guide · 33 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Great service. I called them for a vinyl decal and they were able to turn it around quickly.
I would definitely recommend and use them again.
SSergioLocal Guide · 15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★
Not trustworthy! I'm from Hobbs NM I spoke to the owner on Friday and he told me to be at his shop at 8am on Saturday since I was only going to get a name engraved i showed up on time called him and text him no answer he never call me to tell me he couldn't make it he is not a man of his word if you want to get some…
AAccountLocal Guide · 32 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★
Never got back to me I tried to use them twice not so professional I don’t recommend them.
BBrandon6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
This company is absolutely amazing! If you need amazing clean work thus is the place!
JJustin3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★
Don’t waste your time or money. These people don’t care and it shows in their work
SSheila8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Had to get DOT stickers made in a short timeframe. They were very friendly, professional and patient as we worked with him to create a logo. Had them back the same day at a reasonable price as well. Definitely will use them in the future!!
Great service. I called them for a vinyl decal and they were able to turn it around quickly.
I would definitely recommend and use them again.
Response from the owner · a month ago
Thank you, Rick, for the wonderful five-star review! We’re glad we could create your vinyl decal and complete it quickly. We truly appreciate your recommendation and look forward to working with you again!
S
Sterling KingLocal Guide · 23 reviewsiTotal number of Google reviews Sterling has written across all businesses on Google Maps, not just this one.
Thank you so much, Sterling, for the 5\-star review\! We’re glad you were happy with your custom YETI cooler Skin and the quick turnaround\. We truly appreciate your business and support\. It was a pleasure working on your cooler, and we look forward to helping you with your next custom project\!, we can now do the full skinz, top, bottom and sides for this 75 yeti tundra
S
Sergio VergaraLocal Guide · 15 reviewsiTotal number of Google reviews Sergio has written across all businesses on Google Maps, not just this one.
Not trustworthy! I'm from Hobbs NM I spoke to the owner on Friday and he told me to be at his shop at 8am on Saturday since I was only going to get a name engraved i showed up on time called him and text him no answer he never call me to tell me he couldn't make it he is not a man of his word if you want to get some engraving done hit up "Raider Laser Works" luckily he answer and did my engraving so I wouldn't waste my time coming to Midland.
Response from the owner · a month ago
We’d like to clarify that our shop is CLOSED on weekends and does not operate regular Saturday hours. We apologize for any misunderstanding regarding an appointment.
We’re glad you were able to get your engraving completed, but we respectfully disagree with calling our business “not trustworthy” based on a visit made while our shop was closed.
As for the comparison to another engraving company, we’ll let the quality of our work, our equipment, and the customers who continue to choose Vinyl Imagez Custom Graphics speak for themselves. We stand behind what we do and are proud of the engraving and custom work we produce right here in Midland.
A
Account 1111Local Guide · 32 reviewsiTotal number of Google reviews Account has written across all businesses on Google Maps, not just this one.
Never got back to me I tried to use them twice not so professional I don’t recommend them.
Response from the owner · a year ago
Thank you for your feedback. I’m truly sorry to hear about your experience and any inconvenience this may have caused. We strive to provide prompt and professional service, and it seems we fell short in your case. Please feel free to reach out to us directly at (432) 599-0620, as I’d like to personally ensure your concerns are addressed. Your input helps us improve, and I hope we can earn your trust in the future. Gil Hernandez
B
Brandon Gingrich6 reviewsiTotal number of Google reviews Brandon has written across all businesses on Google Maps, not just this one.
This company is absolutely amazing! If you need amazing clean work thus is the place!
Response from the owner · a month ago
Thank you so much, Brandon! We truly appreciate the 5-star review! We take pride in delivering clean, professional, high-quality work on every job, big or small. Thank you for trusting Vinyl Imagez Custom Graphics and for recommending us! ⭐⭐⭐⭐⭐
J
Justin Montoya3 reviewsiTotal number of Google reviews Justin has written across all businesses on Google Maps, not just this one.
Don’t waste your time or money. These people don’t care and it shows in their work
Response from the owner · a month ago
We’re sorry you felt this way about your experience. We take pride in our work and stand behind the products and services we provide. We always encourage customers to contact us directly if there is an issue so we have the opportunity to address it and make things right.
We’ve proudly served the Midland community for years, and we appreciate every customer who chooses to support our local business.
S
Sheila Foody8 reviewsiTotal number of Google reviews Sheila has written across all businesses on Google Maps, not just this one.
Had to get DOT stickers made in a short timeframe. They were very friendly, professional and patient as we worked with him to create a logo. Had them back the same day at a reasonable price as well. Definitely will use them in the future!!
Response from the owner · a month ago
Thank you so much, Sheila, for the 5-star review! We understand that in the trucking business, no DOT numbers means no work—and no work means no money. That’s why we do everything we can to get our customers taken care of quickly. We’re glad we could create your logo and have your DOT decals ready the same day. We truly appreciate your business and look forward to helping you again!
A
Aries Tint LLC2 reviewsiTotal number of Google reviews Aries has written across all businesses on Google Maps, not just this one.
We've had plenty off cups made through them and couldn't be happier with the outcome we'll be sure to keep having them make everything that fits our business
Response from the owner · a month ago
Thank you, Aries Tint LLC, for the 5-star review and for continuing to trust us with your custom engraved cups! We truly appreciate your repeat business. Nothing means more to us than having another local business come back time after time. We’re always here when you need something customized for your business! ⭐⭐⭐⭐⭐
M
Michael Avery3 reviewsiTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
Fast and professional service. Gilbert and his team can help you with graphics and company logo as well. Vinyl Imagez is the place to go for your business advertising needs.
Response from the owner · a month ago
Thank you, Michael, for the 5-star review and for trusting Gilbert and the Vinyl Imagez team! We truly appreciate your support. From custom graphics and logos to helping businesses advertise and stand out, we’re always ready to get the job done. Thank you for recommending us! ⭐⭐⭐⭐⭐
J
Jesse VasquezLocal Guide · 163 reviewsiTotal number of Google reviews Jesse has written across all businesses on Google Maps, not just this one.
