Analyzing 5,593,2735.6M ReviewsFor 15,23215.2K Experts
Google reviewers rate the store 4.9 out of 5 based on 149 reviews, with the owner responding to 83 percent of them. Customers frequently praise the installation teams for their professionalism, efficiency, and attention to detail, noting that the selection process and pricing are generally straightforward. However, a recurring criticism in lower-rated feedback involves poor communication, specifically regarding unreturned calls and significant delays in providing estimates or completing repairs.
Data from Google, last updated October 27, 2026.
Reviews from Google, shown as published (original wording, unedited).
We read 126 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Isidro, who did the actual installation, was very fast, considerate, and professional.”
“I recommend him he did the perfect job thank you once again, Juan Carlos”
“I have worked in customer service for over 25 years, and this was honestly one of the worst experiences I've had dealing with a company.”
“Juan Carlos & jose did a really good job I recommend them!”
“Isidro was amazing and did the work efficiently with a lot of style”
“I highly recommend Warehouse Direct Flooring Outlet to anyone looking for quality flooring, competitive prices, and excellent customer service.”
“"This isn't worth it for us, we're going to pass.”
“Our salesperson Jana was very personable and easy to work with, and her expertise was very evident.”
“Warehouse Direct has earned my trust time and time again.”
praise complaint · found by our text analysis, Google review wording unchanged.
Juan Carlos & jose did a really good job I recommend them!!!
Luis, thank you for the recommendation. We’ll make sure Juan Carlos and Jose hear this today. Glad your flooring project in Santa Cruz turned out well. ~ The Warehouse Direct Flooring Outlet Team
I wanna give a shout out to Juan Carlos because he came and did my living room floor and my restroom floor and my kitchen floor. I’m so in love with my floor. I recommend him he did the perfect job thank you once again, Juan Carlos
Antonio, Juan Carlos is going to love reading this. Taking on three rooms at once, kitchen included, is a lot of floor, and hearing you’re in love with how it turned out is the kind of feedback every installer hopes for. Thank you for recommending him, and enjoy every step on it. ~ The Warehouse Direct Flooring Outlet Team
Warehouse Direct Flooring replaced our old floor that was warped beyond repair. Isidro, who did the actual installation, was very fast, considerate, and professional. We are very happy with the result (LVP floor). Would definitely use them again.
Christopher, a floor that warped past saving is a miserable thing to live with, so we're glad the new LVP went in quickly and you're happy with how it looks. Isidro will be pleased to read that his care made an impression. Whenever the next project comes up, we'd be glad to help again. ~ The Warehouse Direct Flooring Outlet Team
Isidro was amazing and did the work efficiently with a lot of style
Jaime, thank you for calling out Isidro specifically, we'll make sure he hears it. Glad the flooring work came together efficiently and looked sharp when it was done. ~ The Warehouse Direct Flooring Team
Our salesperson Jana was very personable and easy to work with, and her expertise was very evident. The installer, Ysidro was exceptional! Very good communication throughout the process. He worked quickly and efficiently. His work was perfection. He took great care in the preparation of our floors before installing the new flooring. He is a perfectionist, the final installation is impeccable!
Micheline, thank you for the detailed feedback! Jana takes real pride in guiding customers through their options, and Ysidro's prep work and attention to detail are exactly why customers trust our installs. We'll pass this along to both of them. ~ The Warehouse Direct Team - Santa Cruz
An amazing energy great installer I would use again and again and again ISI Is a man I appreciate the team at Warehouse and all the due diligence and hard work they put in every project I’ve had them on
Chris, means a lot coming from someone who's used us on multiple projects. We'll pass this straight to Isidro and the crew. Thank you! ~ The Warehouse Direct Team - Santa Cruz
Isidro was very professional! Good quality work!
Thanks, Robin! Isidro will be glad to hear that — he takes a lot of pride in getting the details right. ~ The Warehouse Direct Team - Santa Cruz
Extremely poor customer service — local customers deserve better I reached out to Direct Flooring Outlet after seeing the reviews and wanted to get a local quote after finding the flooring I was looking for online. I used their website to request a free quote and was contacted by Dan Versman, the owner’s son. Dan initially told me they would likely be able to match the price I had found and that he would put together a quote. What followed was one of the most frustrating customer service experiences I’ve had in a very long time. I received several one-sentence emails from Dan asking questions that I had already answered in my original email. Rather than continuing this back-and-forth, I simply asked if we could have a quick phone call to discuss it. No response. I then called the main office. The woman who answered gave me Dan’s phone number and specifically told me to text him and that he would get right back to me. He never did. Not once. I waited until the following week, giving them plenty of time and being more than patient. Later that afternoon, I sent another email and called again. Eventually, at the end of the day, I received a response saying: "This isn't worth it for us, we're going to pass." That's it. I have worked in customer service for over 25 years, and this was honestly one of the worst experiences I've had dealing with a company. I wasn't asking for anything unreasonable. I was a local customer trying to purchase a substantial amount of flooring and simply wanted a quote and a conversation about pricing. What makes it worse is that I called the main office afterward specifically to explain my experience. I was told that Lou Versman would be informed and would call me back. He never called. At some point, businesses need to be accountable for the level of service they provide. If you say you're going to call someone back, call them back. If you say you're going to provide a quote, follow through. If you don't want the business, that's fine — just communicate that professionally and promptly. Your website has a commercial talking about the level of service you provide to local customers. Based on my experience, that message does not match the reality of dealing with your company. I ended up having to order the flooring from over the hill, which was a major inconvenience, simply because a local company couldn't be bothered to follow through with a basic customer inquiry. And Dan Versman's lack of communication, respect, and professionalism was obvious throughout this entire experience. The lack of care and respect shown toward a potential customer speaks volumes about how seriously he takes the people who are trying to give his business their money. And Dan — giving your own company a 5-star review and then the company responds to that review looks pretty crooked from a customer's perspective. At the very least, it raises some serious questions about the credibility of the reviews on this business. SMH. If you're looking for flooring, go somewhere else. There are companies that will actually communicate with you, follow through, and treat you with basic respect.
Great work by Isi and his team on installation. They were fast, professional and considerate. The new floor looks beautiful! 5 stars and a ❤️.
Jill, so glad the new floor turned out beautiful. Isi and his team take a lot of pride in getting the details right on every flooring installation and it's great to hear that came through in how they treated your home. Thanks for taking the time to share this. ~ The Warehouse Direct Team - Santa Cruz
Love this company! Installers are amazing! The floor looks awesome. We have used them twice now and highly recommend them! You won’t regret going with this company!
Thank you, Meagan! Love hearing this. The installers will be glad to know it. Twice now, and we don't take that for granted. Thanks for the photos! - The Warehouse Direct Flooring Team
Analyzing 5,593,2735.6M ReviewsFor 15,23215.2K Experts