Experts Reviews · Company report
West Michigan Towing logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%90+49.1Reliability 24%87+21.1Value 14%100+14.1Replies to reviews 7%89+6.3Craft & service penalty96−0.4Experts Score= 90Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.90SCORE

West Michigan Towing

Wyoming, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #71Position by Experts Score among all companies we track in this category. of 144 towing services · 4.8★ from 956 Google reviews

Report card

Percentile vs other towing services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.West Michigan Towing is better than 90% of towing services.A
90
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.West Michigan Towing is better than 87% of towing services.A
87
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.West Michigan Towing is better than 96% of towing services.A
96
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.West Michigan Towing is better than 100% of towing services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.West Michigan Towing is better than 100% of towing services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.West Michigan Towing is better than 89% of towing services.A
89

Reviews for your job

Customers hired West Michigan Towing for 8 kinds of job.

West Michigan Towing for car towing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.317
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.85
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 80/100.How Job match is calculatedBuilt only from reviews Google tagged “Car towing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#54 / 103
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.98%

All 317 Google reviews tagged “Car towing” · showing 20

Keenan3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★

Great service and help on a rainy day. Sean did a great job dealing with a tricky car situation and was overall pleasant and made sure a rough situation went as smooth and stress-free as possible. Was also cheaper than I was expecting, and arrived promptly as well. Would recommend and will call again.

Great priceCar towingLocal hauling
Bryan6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

Fast professional and efficient.

Great priceCar towing
Cheryl8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

My car broke down and USAA contacted them right away, I didn’t have to wait long, maybe 25-30 minutes, took my car to the dealership and I was in my way.

Car towing
BarbieLocal Guide · 26 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Tim was on time, quick and courageous. Extremely professional and personable.

Not sureCar towing
Rick9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

The gentleman with the flat bed was very courteous, and helpful with the situation. He did exactly what he said he would do, and when I contacted Regent this morning there wasn’t any confusion on what I was talking about. Thank you for handling the car in a very professional manner.

Great priceCar towing
Rico3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Fast friendly and professional. Excellent fast service. Overall great experience!

Reasonable priceCar towing
Valerie7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Noah was great!! He got there in 10 min, was super friendly & very helpful.

Great priceCar towing
TinaLocal Guide · 42 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

I was very happy with the towing it was very quickly I couldn't believe how fast it was very happy with it I have AAA since 2013 and very good company to work with your company And the driver was very nice. I didn't pay nothing cuz I have AAA so that second question I just put not sure so that's why great company and very happy

Not sureCar towing
DavidLocal Guide · 59 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Friendly fast service personnel were all very professional and thoughtful, driver arrived a short time after I called.

Car towing
Eileen4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Quick, polite, very helpful!!

Not sureCar towing
Kajsa6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Great service from West Michigan Towing! They were quick, professional, very helpful and kind Highly recommend!

Car towing
Andrew4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★

I have used this company twice for towing our service vehicles when we have issues. They are responsive, efficient and communicative. I will continue to give them my business. :) Follow text from the driver I really appreciated.

Car towing
Keith7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★

On time and professional.

Not sureCar towing
Ron12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★

Provided immediate updates on their arrival estimate. Provided good service with care for how my truck was treated and had good follow-through. My truck is very heavy but it was no problem for their flatbed towing. The driver was very courteous as well. I used insurance so I can’t speak to how good the price was.

Car towing
PamelaLocal Guide · 97 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★

My driver called right away and gave me a quick update on his arrival time. My driver was professional and arrived at the time he estimated. My driver was professional and knowledgeable... I had a great experience...

Great priceCar towing
WilliamLocal Guide · 26 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Great service. They showed up within 30 minutes. Loaded my dead truck on a flatbed and had it to the shop early in the morning. I had my truck back the same day. I am definitely saving their number in my phone for next time.

Reasonable priceCar towing
robert4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Excellent service. Showed up in less than 10 minutes. They know what they are doing and do it right.

Reasonable priceCar towing
Rae5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Appreciate that Shawn was at our home within 30 minutes and successfully delivered our vehicle to our longtime mechanic. Sky in the office conveniently billed our auto insurance. Good experience.

Not sureCar towing
Bobbie4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

We have AAA and are so grateful for it. The tow service came sooner than we expected and we rode with the driver to drop the truck with our small dog. The whole experience was great! Although.... we hope to not do it again 😂

Car towing
Carlos1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Excellent job getting my vehicle out Shawn!

Customer photo from Carlos's review
Car towing

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Price

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Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 44%Reasonable 28%Overpriced 1%Not sure 26%

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