iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%93+54.6Reliability 26%79+20.6Value 15%100+15.2Craft & service penalty99−0.1Experts Score= 90Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.90SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#41 of 107 wedding hair stylistsiPosition by Experts Score among all companies we track in this category. · better than 62%
4.9★★★★★71 Google reviews · 24 photos
99%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
65%reviews answered by the owner
$206typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google users rate Wildflower Bridal + Beauty 4.9 out of 5 based on 71 reviews, with the owner responding to 65 percent of comments. Clients frequently praise the punctuality, communication, and professional demeanor of the staff, noting that hair and makeup styles remained intact throughout long events. Services include bridal trials, wedding day styling for parties, and everyday hair or makeup appointments. While most feedback is positive, one low-star review describes a last-minute cancellation of assigned personnel shortly before the wedding date.
Google rating: 4.9 out of 5 from 71 reviews (99% five-star).
Reviews on this page: 71 Google reviews (62 with written comments, 14 with photos).
Owner responses: the business replied to 65% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
Wildflower Bridal + BeautyWedding Hair Stylists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Wildflower Bridal + Beauty: 93/100 on this factor. Category median: 89.A
93
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Wildflower Bridal + Beauty: 79/100 on this factor. Category median: 82.B
79
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Wildflower Bridal + Beauty: 99/100 on this factor. Category median: 99.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Wildflower Bridal + Beauty: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Wildflower Bridal + Beauty: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 50.–
–
Bar = this company · dark tick = category median.
Star ratings
71 Google reviews we collected
4.9of 5
5 stars7099%
4 stars00%
3 stars00%
2 stars00%
1 star11%
Praise vs complaints
Phrases our text analysis found in 62 written reviews
97%praise
Praise10497%
Complaints33%
Price
What customers reported paying
$206+109% vs typical wedding hair stylists
Middle half of what 4 customers paid ($176–$335) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Would recommend3129%
Staff & attitude2725%
Quality & results2019%
Honesty & trust109%
Speed & response98%
Communication66%
Price & value44%
What customers talk about
We read 62 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I would definitely recommend Wildflower Bridal + Beauty for any wedding or event!”
“I would not recommend this business unless you want to roll the dice on trying to find a new vendor less than a month before your event.”
“Beyond being incredibly talented, Erika was such a calming, kind, and wonderful presence on such an important morning.”
“Erika and her team did an amazing job for my wedding last year.”
“This is honestly the first time any of us had our hair done and not a single strand was out of place after a night of dancing.”
“They were on time, finished early, and made the whole process so easy, especially when it came to figuring out the timeline and scheduling.”
“Erika was not only an amazing communicator, but she was also super receptive to my preferences and truly made me feel so well taken care of!”
“I found Erika for my wedding by chance, and it was worth it.”
People customers mention
Erika31 reviews
Boise4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Wildflower Bridal + Beauty for 5 kinds of job. Pick one to see what they paid and said.
HH.J.Local Guide · 42 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Wonderful place to have your makeup done! Made me feel really beautiful and glamorous for my book launch.
Paid $140–160Bridal services
KkalLocal Guide · 47 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Hired Erika for my wedding. Fair pricing, reliable. Did an absolutely fantastic job! I have black curly hair that is hard to work with and she managed well. Did the updo similar to the pics i showed her.
Makeup was great and natural. Did a great combo of makeup colors to match my brown skin. Highly recommend
Paid $200+
BBrittanyLocal Guide · 21 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
I have nothing but incredible things to say about Erika. She's such a fun and sweet person. If I had ideas or questions, she was always responsive. We had a great bridal trial and she took all my input for the wedding day. I was in LOVE with my look. Not to mention that I happily cried all. damn. day and my makeup stayed PUT. 10/10 recommend Erika.
Paid $200+Bridal services
AAndrew3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★
Completely unreliable and unprofessional, if I could leave a 0 star review I would. My wife was planning to use their hair & makeup bridal services for our wedding. She signed the contract, pre-paid for the services months in advance, and then three weeks before the wedding, Erika reached out to her and said that…
Erika did my bridal glam/hair look for my wedding, as well as my sisters, mom, and best friend. She did an amazing job! I have never felt so beautiful 😍. And the makeup/hair stayed all night! I didnt even need to use the touch up kit she provided! If you are looking to feel absolutely beautiful for your wedding day or any occasion, Erika is your girl!
Response from the owner · a week ago
Thank you Chelsey for the kind words! Pampering you for your wedding was so easy and so worth it! Thank you for choosing Wildflower and can’t wait to see you in the future!
M
Mckell Walden4 reviewsiTotal number of Google reviews Mckell has written across all businesses on Google Maps, not just this one.
Erika and her team at Wildflower Bridal + Beauty were amazing! They did hair and makeup for my bridesmaids and everyone looked and felt so good. They were on time, finished early, and made the whole process so easy, especially when it came to figuring out the timeline and scheduling.
As a bride, I really appreciated how organized and easy they were to work with. They made the morning of the wedding one less thing for me to worry about. I would definitely recommend Wildflower Bridal + Beauty for any wedding or event!
K
Kati Piper-SchumackerLocal Guide · 15 reviewsiTotal number of Google reviews Kati has written across all businesses on Google Maps, not just this one.
rika with Wildflower Beauty + Bridal was an absolute dream to work with! 🤍 She completely nailed the hairstyle of my dreams for my wedding day — I truly couldn’t have imagined it any more perfect. She took the vision I had in my head and brought it to life beautifully.
She also did an incredible job on my bridesmaids, my mom, and my mother-in-law, making sure everyone felt beautiful and confident. And she handled every head of hair with so much patience and skill, even when faced with some tough hair to work with! 😂
Beyond being incredibly talented, Erika was such a calming, kind, and wonderful presence on such an important morning. She made the whole experience feel easy and fun, and I’m so grateful she was part of our wedding day.
If you’re looking for someone who can truly make your bridal hair dreams come to life, I cannot recommend Erika and Wildflower Beauty + Bridal enough! 💙✨
Response from the owner · a month ago
Thank you so much for this review! Your day went so perfect and couldn’t ask for a better person to serve on a gorgeous day! Thank you for choosing me to be part of such a special chapter!🫶🏾You made a gorgeous bride!
D
Danika Rhodes7 reviewsiTotal number of Google reviews Danika has written across all businesses on Google Maps, not just this one.
I am beyond grateful to have gotten to work with Wildflower Bridal + Beauty for my wedding! Erika was not only an amazing communicator, but she was also super receptive to my preferences and truly made me feel so well taken care of! I felt so beautiful in my bridal hair and makeup! My bridesmaids also were very pleased with their hair and makeup and had a great time getting ready with the Wildflower crew <3 You will not be disappointed booking with this company! Erika is wonderful!!
Response from the owner · 5 months ago
Thank you so much for the wonderful review! Your whole bridal party was such a trooper, very calm, kind and fun to work with thank you! 😊
R
Roby Brewer6 reviewsiTotal number of Google reviews Roby has written across all businesses on Google Maps, not just this one.
I could not thank Erika enough! Her work is stunning. She did hair and makeup for me and my mother for the wedding day. I loved both our looks! When she did my moms look it brought me to tears. She gave my mother confidence that I have not seen in many years!🥹 I realized that not only is she knowledgeable and professional but she truly makes women feel beautiful and confident. I could not ask for anything more.
Response from the owner · 5 months ago
Thank you Roby, your wedding day was so special. I’m glad I could help you ladies on such a gorgeous day!
M
Meg Billings6 reviewsiTotal number of Google reviews Meg has written across all businesses on Google Maps, not just this one.
Everyone was so happy with their hair and make up for my wedding! This is honestly the first time any of us had our hair done and not a single strand was out of place after a night of dancing. She stayed ahead of schedule and made sure we were happy with everything each step of the way. Would book Erika again in a heartbeat!
Response from the owner · a year ago
Thank you Rebecca for the sweetest review! We had so much fun being part of your special day! Thank you for choosing WFBB ❤️
E
Estefania Cervantes5 reviewsiTotal number of Google reviews Estefania has written across all businesses on Google Maps, not just this one.
Erika went out of her way to make room for me in her busy schedule. Not only did she accommodate me, but she also worked under the time restrictions I had so that I could make it to work on time. She DELIVERED with a beautiful cut and style, giving me the exact bangs and layers I wanted. The bangs are a crowd pleaser let me tell you. Overall super grateful to Erika and super impressed with her transparency in our consultations. THANK YOU
Response from the owner · a year ago
Thank you Estefania, I am so happy you chose me to give you the perfect haircut for your personality! See you next time! 🥰
T
Terin Perla2 reviewsiTotal number of Google reviews Terin has written across all businesses on Google Maps, not just this one.
Erika always does an amazing cut and color. My red mini highlight is super vibrant and exactly what I had envisioned! Great listener, and delivers great results. Definitely 10/10 would recommend!
Response from the owner · a year ago
Thank you for choosing me to bring out your vision to life! I absolutely love our time together! Till next time! 💖
