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Will's Auto Spa

Car detailing service · Memphis, TN · reviewed since 2021

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%96+66.5Reliability 31%96+29.5Experts Score= 96Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.96SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#80 of 160 car detailing servicesPosition by Experts Score among all companies we track in this category. · better than 50%
4.9 ★★★★★ 95 Google reviews · 24 photos
98%five-star reviews
4.98★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
68%reviews answered by the owner
Nov 2026latest review

Will's Auto Spa at a glance

Google reviewers rate Will's Auto Spa 4.9 out of 5 stars based on 95 reviews, highlighting thorough interior and exterior detailing, paint correction, and ceramic coating services. Customers frequently praise the professional communication, punctual turnaround times, and attention to detail that leaves vehicles looking new. One low-star review criticized a mobile service for arriving late, failing to clean specific areas, and lacking follow-up communication after a complaint was filed.

  • Google rating: 4.9 out of 5 from 95 reviews (98% five-star).
  • Reviews on this page: 95 Google reviews (79 with written comments, 11 with photos).
  • Owner responses: the business replied to 68% of reviews.
  • Most recent review: November 8, 2026.
  • Service: Car Detailing Service serving Memphis, Tennessee.

Data from Google, last updated November 10, 2026.

Score profile vs other car detailing services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: reliability.

Satisfaction96Reliability96Craft & service100Value–Momentum100Replies to reviews–Satisfaction: 96 (median 96)Reliability: 96 (median 96)Craft & service: 100 (median 100)Momentum: 100 (median 100)
Will's Auto SpaCar Detailing Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Will's Auto Spa: 96/100 on this factor. Category median: 96.A
96
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Will's Auto Spa: 96/100 on this factor. Category median: 96.A
96
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Will's Auto Spa: 100/100 on this factor. Category median: 100.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Will's Auto Spa: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–

Bar = this company · dark tick = category median.

Star ratings

95 Google reviews we collected

  • 5 stars9398%
  • 4 stars11%
  • 3 stars00%
  • 2 stars00%
  • 1 star11%

Praise vs complaints

Phrases our text analysis found in 79 written reviews

  • Praise11598%
  • Complaints22%

Topic share

How often each topic comes up in the written reviews

  • Quality & results4034%
  • Staff & attitude2622%
  • Would recommend1916%
  • Speed & response1210%
  • Price & value119%
  • Honesty & trust54%
  • Communication43%

What customers talk about

We read 79 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The car looks amazing, and the attention to detail was excellent.”
  • “The team was professional, very interested in what I wanted and what might be needed and why.”
  • “I highly recommend them for your car cleaning needs.”
  • “The car was returned in a timely fashion and looking like it had been completely refurbished.”
  • “He gave me a great deal on paint correction and an 8-year ceramic coating for $1,900.”
  • “WIll is professional, efficient, honest and does an amazing job detailing all three of my vehicles.”
  • “I first went in to get a quote and see if the scratches were even fixable, Will took the time to explain everything clearly and honestly.”

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Will's Auto Spa for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

Barbara4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

The service was excellent. The team was professional, very interested in what I wanted and what might be needed and why. The car was returned in a timely fashion and looking like it had been completely refurbished. I highly recommend them for your car cleaning needs. I am completely satisfied with the service and will use again.

Tooki1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

⭐⭐⭐⭐⭐ Will took great care of my BMW M4! He gave me a great deal on paint correction and an 8-year ceramic coating for $1,900. The car looks amazing, and the attention to detail was excellent. Highly recommend Will if you’re looking to protect your paint and bring back that showroom shine!

Moraad7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

Outstanding experience from start to finish! I got the full detailing package, including both the interior and exterior, and the results were absolutely amazing. My car looks and feels like it just came straight out of the dealership! They paid attention to every little detail, from cleaning the interior to making…

Yusupha3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

The guy himself is amazing and his professional skills are outstanding and he is a great person to talk with #Jabbi

Customer photo from Yusupha's reviewCustomer photo from Yusupha's review
Rais3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Awesome service!!! These people are extra ordinary! Extremely professional and friendly!

Mark3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

About 5 years ago, a lady gave me her 1998 Honda Accord with 80, 000 miles on it.i didn’t drive it much and parked it in my driveway under an oak tree. It was covered in baked on tree sap and the inside with horrible. Last week she called and said she was flying into town and asked if she could borrow the car. I…

Photos

Customer reviews

4.9 ★★★★★ 95 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Filter by topic — each topic is highlighted in the reviews in the same color
Marlinee Iverson10 reviewsTotal number of Google reviews Marlinee has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Will does excellent work, he doesn’t miss a spot!

Barbara Pitaluga4 reviewsTotal number of Google reviews Barbara has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The service was excellent. The team was professional, very interested in what I wanted and what might be needed and why. The car was returned in a timely fashion and looking like it had been completely refurbished. I highly recommend them for your car cleaning needs. I am completely satisfied with the service and will use again.

Tooki1 reviewTotal number of Google reviews Tooki has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

⭐⭐⭐⭐⭐ Will took great care of my BMW M4! He gave me a great deal on paint correction and an 8-year ceramic coating for $1,900. The car looks amazing, and the attention to detail was excellent. Highly recommend Will if you’re looking to protect your paint and bring back that showroom shine!

Moraad G7 reviewsTotal number of Google reviews Moraad has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Outstanding experience from start to finish! I got the full detailing package, including both the interior and exterior, and the results were absolutely amazing. My car looks and feels like it just came straight out of the dealership! They paid attention to every little detail, from cleaning the interior to making the exterior shine beautifully. The entire car was done with care and professionalism, and you can tell they take real pride in their work. The service was worth every penny, and the quality exceeded my expectations. If you’re looking for a professional detailing service that goes above and beyond, I highly recommend giving them a try. You won’t be disappointed! I’ll definitely be coming back.

901JB6 reviewsTotal number of Google reviews 901JB has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Will is always very professional and does great work

Response from the owner · 7 months ago

Thank you so much for the five star review!!

Yusupha Gassama3 reviewsTotal number of Google reviews Yusupha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The guy himself is amazing and his professional skills are outstanding and he is a great person to talk with #Jabbi

Mohamad Ginem6 reviewsTotal number of Google reviews Mohamad has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Professional service Wills auto spa made my car look so new

  • Services: Auto detailing
Gary Bell7 reviewsTotal number of Google reviews Gary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

WILLS CAR SPA DOES GREAT DETAILS . I’m a FAN. Thanks Will, Gary Bell

Rais Ahmed3 reviewsTotal number of Google reviews Rais has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Awesome service!!! These people are extra ordinary! Extremely professional and friendly!

Response from the owner · a year ago

Thank you so much! Glad you love the service. We appreciate your support.

Emil RamirezLocal Guide · 57 reviewsTotal number of Google reviews Emil has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Awesome job. The car looks very clean. Thank you for your service.

Will's Auto Spa on Google Maps →

Business details