MAKEUP ARTISTS · WESTON, WI
How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%82+41Reliability 21%82+17.6Momentum 11%48+5.5Track record 10%2+0.2Accountability 7%48+3.4Experts Score= 68Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.68SCORE
How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%82+41Reliability 21%82+17.6Momentum 11%48+5.5Track record 10%2+0.2Accountability 7%48+3.4Experts Score= 68Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.68SCOREXthetics
Better than 80% of makeup artists · #6 of 30
5.0★36 Google reviewsGoogle star rating as shown on Google Maps.
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yrs (avg 2.3%)Share of reviews from the last 24 months that gave 1 or 2 stars.
%complaints answeredShare of 1–3★ reviews the owner publicly replied to.
Xthetics for massage
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.1
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$100–120
All 1 Google reviews tagged “Massage”
Elizabeth4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★Xammie was wonderful! She’s so incredibly knowledgeable and patient. I’m getting married in 7 months so I wanted to find someone local to help me set up a routine so my skin is looking fabulous for the big day. She listened to all of my concerns with my sensitive skin and gave me great recommendations. I look forward to returning soon!
Paid $100–120MassageService not listed
vs category
Blue = Xthetics, grey = makeup artists average
Rating over time
Price
$126-4% vs typical makeup artists
Bar = middle half of what customers paid · gold mark = category median.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Score factorsHow the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%82+41Reliability 21%82+17.6Momentum 11%48+5.5Track record 10%2+0.2Accountability 7%48+3.4Experts Score= 68Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.
SatisfactionSatisfaction · 35%Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume.Bar = this company’s percentile, tick = category average.
82
ReliabilityReliability · 15%How rarely jobs go badly: share of 1–2★ reviews in the last 24 months (fewer = better).Bar = this company’s percentile, tick = category average.
82
Craft & serviceCraft & service · 20%Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — net praise per review.Bar = this company’s percentile, tick = category average.
—
ValueValue · 10%Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights.Bar = this company’s percentile, tick = category average.
—
MomentumMomentum · 8%Last 12 months vs lifetime average — improving or slipping.Bar = this company’s percentile, tick = category average.
48
Track recordTrack record · 7%Review volume and years with reviews.Bar = this company’s percentile, tick = category average.
2
AccountabilityAccountability · 5%Owner replies to 1–3★ reviews.Bar = this company’s percentile, tick = category average.
48
Praised for
Google highlights · percentile vs peersGoogle review highlights (Quality, Professionalism…): positive minus negative mentions per review, as a percentile vs peers.
Quality
+0 / −0
Professionalism
+0 / −0
Responsiveness
+0 / −0
Punctuality
+0 / −0
Value
+0 / −0
