The Best Insulation Contractors in Michigan
We graded 10 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 4,880 Google reviews of 18 top-rated insulation contractors nationwide; 10 of them in Michigan. Updated November 9, 2026.
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Best insulation contractors in Michigan for home renovations
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WMGB Home Improvement (Formerly West Michigan Glass Block)How Job match is calculatedBuilt only from reviews Google tagged “Home renovations”:Stars on this job 55%4.78★Number of such jobs 25%78Overall Experts Score 20%78Job match= 79Stars are pulled toward the category average (4.89★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.79Job match = this company’s ★ on reviews Google tagged “Home renovations” (shrunk toward the category average when there are few), how many such jobs it has done, and its overall Experts Score.
What customers said about home renovations
WMGB Home Improvement (Formerly W…I am extremely pleased with the preparatory work, the installation, and the follow-up. The staff members through the entire process were professional, attentive and there when they promised to be there. I definitely recommend WMGB!
WMGB Home Improvement (Formerly W…Edit: 4 yrs later from initial review. We needed an old egress window replaced and the final glass block basement window installed. Again WMGB was excellent to work with. Danny and Harper were thorough, incredibly knowledgeable, communicated well and were respectful. They truly went above and beyond, and I'm…
WMGB Home Improvement (Formerly W…We discovered this company while visiting relatives in Ohio. Since our initial contact to replace two sets of French Doors, the entire process has been exceptional, simple, and the products are of the highest quality (while not the priciest in the market!) No hesitation to recommend this company to anyone.
WMGB Home Improvement (Formerly W…Keith came out to review and quote our project. He was timely and informative. Then Thomas came out to install the windows - he was early (AWESOME), polite, completed the task quickly, and cleaned up after himself. We are happy with our windows too - they look great. We'll definitely work with this team again on our future window projects.
WMGB Home Improvement (Formerly W…We had our screen door and front door replaced. Competitive pricing and very much appreciated the no pressure quote. LOVE how the door turned out and it makes such a huge difference on the light inside. At install noticed some slight manufacturer damage and it was immediately taken care of. We have gotten…
WMGB Home Improvement (Formerly W…Hello, I had a great experience with W.M.G.B. on April 6th 2026 Kaden called me about 15 minutes before they arrived at 9 a. m. When they got here, Kaden and Dan introduced themselves, and promptly went to work. They installed my 6 basement glass block vented windows. In addition to cleaning up, and removing all…
Overall ratings
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of insulation contractors).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 |  Michigan Spray Foam InsulationGrandville, MI | A 95How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%94+65.1Reliability 31%96+29.5Experts Score= 95Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–––– | 4.93 | — |
| 2 |  Grandville Roofing and SidingGrandville, MI | A 94How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%93+54.6Reliability 26%95+24.8Value 15%100+15.2Craft & service penalty97−0.3Experts Score= 94Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAA– | 4.95 | $17k |
| 3 |  Melvin Belk RoofingGrandville, MI | A 92How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%88+21.3Value 14%100+14.1Replies to reviews 7%100+7.1Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAA | 4.89 | $7.1k |
| 4 |  Gutter Helmet Of Michigan and IllinoisGrandville, MI | A 92How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%96+52.4Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%45+3.2Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAC | 4.90 | — |
| 5 |  Premier Roofing & ExteriorsGrandville, MI | A 89How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%92+50.2Reliability 24%87+21.1Value 14%100+14.1Replies to reviews 7%61+4.3Craft & service penalty95−0.5Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAB | 4.91 | $16k |
| 6 |  The Roof Dr.Grandville, MI | A 85How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%90+49.1Reliability 24%82+19.9Value 14%100+14.1Replies to reviews 7%54+3.8Craft & service penalty79−2.1Experts Score= 85Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AABAAC | 4.89 | $4.1k |
| 7 |  Michigan Spray Foam InsulationGrandville, MI | A 85How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%84+58.2Reliability 31%88+27.1Experts Score= 85Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 4.80 | — |
| 8 | WMGB Home Improvement (Formerly West Michigan Glass Block)Grandville, MI | B 78How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%81+44.2Reliability 24%72+17.5Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty86−1.4Momentum penalty62−3.8Experts Score= 78Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABAABA | 4.85 | — |
| 9 |  Koala Insulation of Grand RapidsGrandville, MI | B 78How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%82+44.7Reliability 24%73+17.7Value 14%99+14Replies to reviews 7%100+7.1Momentum penalty43−5.7Experts Score= 78Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABAACA | 4.85 | — |
| 10 |  Georgetown Waterproofing IncGrandville, MI | B 60How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%68+39.9Reliability 26%57+14.9Value 15%93+14.2Craft & service penalty98−0.2Momentum penalty15−8.5Experts Score= 60Not enough data for replies to reviews; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BCAAF– | 4.77 | — |
What jobs cost
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Roof installation | $13k | $17k | $20k | 99% |
| Roof repair | $927 | $4.1k | $13k | 100% |
| Roof repair for storm & wind damage | $1.1k | $12k | $20k | 100% |
Insulation Contractors in Michigan at a glance
How the 10 insulation contractors we rated in Michigan compare, and what customers praise most.
Experts Score grades
A = score 80+, F = below 20.
- Grade A770%
- Grade B330%
- Grade C00%
- Grade D00%
- Grade F00%
Google ratings
Average stars per company.
- 4.90★ and up440%
- 4.80–4.89★550%
- 4.60–4.79★110%
- Below 4.60★00%
What customers praise
Share of Google review highlights.
- Quality1,04122%
- Professionalism1,07823%
- Responsiveness93120%
- Punctuality86618%
- Value81317%
Was the price fair?
All price verdicts left with reviews.
- Great price24847%
- Reasonable25348%
- Overpriced71%
- Not sure163%
Price verdicts by year
Share calling it great / reasonable / overpriced.
How we grade
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.