The Best Makeup Artists
We graded 30 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 3,198 Google reviews of 30 top-rated makeup artists nationwide. Updated October 25, 2026.
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Best makeup artists for permanent eyeliner
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Jeanette Wirz Permanent Cosmetics & MicrobladingHow Job match is calculatedBuilt only from reviews Google tagged “Permanent eyeliner”:Stars on this job 55%5.00★Number of such jobs 25%8Overall Experts Score 20%81Job match= 92Stars are pulled toward the category average (4.90★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.92Job match = this company’s ★ on reviews Google tagged “Permanent eyeliner” (shrunk toward the category average when there are few), how many such jobs it has done, and its overall Experts Score.
What customers said about permanent eyeliner
Jeanette Wirz Permanent Cosmetics…This is something I have been wanting to do for years. Honestly, I was just scared. Mayte was so patient with me listening to every thought and concern I had. I couldn’t be anymore pleased with the outcome. My only regret is not doing it sooner. Thank you Mayte for making this such a wonderful experience! I am so…
Jeanette Wirz Permanent Cosmetics…Jennifer Wilken is amazing! I have been working with her over the past few years restoring the appearance of my eyeliner and eyebrows after losing my facial hair from the moisturizing product Clinique I bought from Macy's. Jennifer did such an amazing job and has given me my confidence back. I highly recommend her!
Jeanette Wirz Permanent Cosmetics…I am extremely pleased with my permanent eye liner!! Jeanette gave me just what I asked for!
Jeanette Wirz Permanent Cosmetics…Jeanette made this so easy and explained everything thoroughly. Made my first “tattoo” experience great.
Jeanette Wirz Permanent Cosmetics…I’ve been a client of Jeanette since 2017. I had have several of her services and I’m always pleased with the outcome. She is incredible at her craft and I trust her completely. She has gift and I highly recommend any of her services.
Jeanette Wirz Permanent Cosmetics…Highly recommend them for permanent make-up, especially Mayte. Very pleased with the personal service and the beautiful outcome.
Overall ratings
Experts Score 0–100Experts Score (0–100)Weighted average of 7 percentiles vs other companies in the category: satisfaction 35%, workmanship 20%, reliability 15%, value 10%, momentum 8%, track record 7%, owner replies 5%. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of makeup artists).
| # | Company | ScoreExperts Score (0–100)Weighted average of 7 percentiles vs other companies in the category: satisfaction 35%, workmanship 20%, reliability 15%, value 10%, momentum 8%, track record 7%, owner replies 5%. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (35%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume.Reliability (15%): How rarely jobs go badly: share of 1–2★ reviews in the last 24 months (fewer = better).Craft & service (20%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — net praise per review.Value (10%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights.Momentum (8%): Last 12 months vs lifetime average — improving or slipping.Track record (7%): Review volume and years with reviews.Accountability (5%): Owner replies to 1–3★ reviews.One letter per factor, by percentile among peers: A = top 20%, B = next 20%, and so on. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 |  Glam UpNashville, TN | A 82How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%98+49Reliability 21%98+21Momentum 11%48+5.5Track record 10%28+2.8Accountability 7%48+3.4Experts Score= 82Not enough data for craft & service, value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––CDC | 5.00 | $140 |
| 2 | Jeanette Wirz Permanent Cosmetics & MicrobladingNashville, TN | A 81How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%95+33.3Reliability 15%95+14.3Craft & service 20%50+10Value 10%68+6.8Momentum 8%74+5.9Track record 7%88+6.2Accountability 5%88+4.4Experts Score= 81Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AACBBAA | 4.96 | — |
| 3 |  Beauty By K2Nashville, TN | B 77How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%88+44Reliability 21%85+18.2Momentum 11%64+7.3Track record 10%38+3.8Accountability 7%48+3.4Experts Score= 77Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––BDC | 4.99 | — |
| 4 |  Creations Art and BeautyHemet, CA | B 74How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%85+42.5Reliability 21%92+19.7Momentum 11%33+3.8Track record 10%42+4.2Accountability 7%48+3.4Experts Score= 74Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––DCC | 4.99 | — |
| 5 |  Indigo Beauty CollectiveNashville, TN | B 68How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%68+23.8Reliability 15%73+11Craft & service 20%81+16.2Value 10%46+4.6Momentum 8%71+5.7Track record 7%82+5.7Accountability 5%17+0.9Experts Score= 68Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BBACBAF | 4.97 | — |
| 6 |  XtheticsWeston, WI | B 68How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%82+41Reliability 21%82+17.6Momentum 11%48+5.5Track record 10%2+0.2Accountability 7%48+3.4Experts Score= 68Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––CFC | 5.00 | $126 |
| 7 |  Leanna Marie ArtistryHemet, CA | B 65How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%62+21.7Reliability 15%53+8Craft & service 20%96+19.2Value 10%54+5.4Momentum 8%48+3.8Track record 7%62+4.3Accountability 5%48+2.4Experts Score= 65Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BCACCBC | 5.00 | — |
| 8 |  Maven Beauty Co.Weston, WI | B 62How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%75+37.5Reliability 21%67+14.4Momentum 11%48+5.5Track record 10%8+0.8Accountability 7%48+3.4Experts Score= 62Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB––CFC | 5.00 | — |
| 9 |  Modern Mamacita Cosmetic TattooHemet, CA | B 62How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%92+32.2Reliability 15%88+13.2Craft & service 20%27+5.4Value 10%21+2.1Momentum 8%48+3.8Track record 7%48+3.4Accountability 5%48+2.4Experts Score= 62Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AADDCCC | 5.00 | — |
| 10 |  Perfect Little Lashes & Beauty EnhancementsHemet, CA | B 61How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%72+36Reliability 21%62+13.3Momentum 11%48+5.5Track record 10%25+2.5Accountability 7%48+3.4Experts Score= 61Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB––CDC | 5.00 | — |
| 11 |  Beautiful Now EstheticsWeston, WI | B 60How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 44%78+34.1Reliability 19%73+13.7Value 13%11+1.4Momentum 10%48+4.8Track record 9%35+3.1Accountability 6%48+3Experts Score= 60Not enough data for craft & service; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB–FCDC | 5.00 | — |
| 12 |  Pink Mantis BeautyNashville, TN | C 52How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%58+29Reliability 21%45+9.6Momentum 11%19+2.2Track record 10%52+5.2Accountability 7%83+5.9Experts Score= 52Not enough data for craft & service, value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | CC––FCA | 4.96 | — |
What jobs cost
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Hairstyling | $130 | $170 | $282 | 0% |
| Haircut | $41 | $61 | $76 | 0% |
Was the price fair?
All price verdicts left with reviews.
Price verdicts by year
Share calling it great / reasonable / overpriced.
How we grade
Satisfaction (35%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume.
Reliability (15%) — How rarely jobs go badly: share of 1–2★ reviews in the last 24 months (fewer = better).
Craft & service (20%) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — net praise per review.
Value (10%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights.
Momentum (8%) — Last 12 months vs lifetime average — improving or slipping.
Track record (7%) — Review volume and years with reviews.
Accountability (5%) — Owner replies to 1–3★ reviews.