The Best Makeup Artists
We graded 30 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 3,198 Google reviews of 30 top-rated makeup artists nationwide. Updated October 25, 2026.
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Best makeup artists for permanent makeup touch-ups
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Jeanette Wirz Permanent Cosmetics & MicrobladingHow Job match is calculatedBuilt only from reviews Google tagged “Permanent makeup touch-ups”:Stars on this job 55%5.00★Number of such jobs 25%10Overall Experts Score 20%81Job match= 93Stars are pulled toward the category average (4.90★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.93Job match = this company’s ★ on reviews Google tagged “Permanent makeup touch-ups” (shrunk toward the category average when there are few), how many such jobs it has done, and its overall Experts Score.
What customers said about permanent makeup touch-ups
Jeanette Wirz Permanent Cosmetics…I had contemplated for years getting my eyebrows tattooed because I was very blonde and basically had no eyebrows. I cannot believe I didn’t do it sooner . I’ll never have invisible eyebrows again. In fact I loved her work so much im taking my mother to get hers done too. Touch up time…. 4 years later….…
Jeanette Wirz Permanent Cosmetics…I’ve been a client of Jeanette since 2017. I had have several of her services and I’m always pleased with the outcome. She is incredible at her craft and I trust her completely. She has gift and I highly recommend any of her services.
Jeanette Wirz Permanent Cosmetics…Matye was wonderful and she did a great job with my touch up on my eyebrows. I am very happy with how they turned out.
Jeanette Wirz Permanent Cosmetics…Jeanette is an expert at what she does - she worked with me throughout the process to make sure I felt comfortable and liked the shapes for both my eyebrows and lips. The best part: it only takes me 5 minutes to get ready in the morning - worth every penny!
Jeanette Wirz Permanent Cosmetics…Tonya did touch ups on my microblading and she was amazing. She was extremely sweet, professional, and quick! I will definitely be coming back!
Jeanette Wirz Permanent Cosmetics…Tonya Walls was amazing! My mom and I came for a Girls Day Out. She listed to what we wanted and made it happen. I couldn't be happier with the outcome! I've already recommended her to my coworkers and friends!
Overall ratings
Experts Score 0–100Experts Score (0–100)Weighted average of 7 percentiles vs other companies in the category: satisfaction 35%, workmanship 20%, reliability 15%, value 10%, momentum 8%, track record 7%, owner replies 5%. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of makeup artists).
| # | Company | ScoreExperts Score (0–100)Weighted average of 7 percentiles vs other companies in the category: satisfaction 35%, workmanship 20%, reliability 15%, value 10%, momentum 8%, track record 7%, owner replies 5%. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (35%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume.Reliability (15%): How rarely jobs go badly: share of 1–2★ reviews in the last 24 months (fewer = better).Craft & service (20%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — net praise per review.Value (10%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights.Momentum (8%): Last 12 months vs lifetime average — improving or slipping.Track record (7%): Review volume and years with reviews.Accountability (5%): Owner replies to 1–3★ reviews.One letter per factor, by percentile among peers: A = top 20%, B = next 20%, and so on. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 |  Glam UpNashville, TN | A 82How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%98+49Reliability 21%98+21Momentum 11%48+5.5Track record 10%28+2.8Accountability 7%48+3.4Experts Score= 82Not enough data for craft & service, value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––CDC | 5.00 | $140 |
| 2 | Jeanette Wirz Permanent Cosmetics & MicrobladingNashville, TN | A 81How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%95+33.3Reliability 15%95+14.3Craft & service 20%50+10Value 10%68+6.8Momentum 8%74+5.9Track record 7%88+6.2Accountability 5%88+4.4Experts Score= 81Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AACBBAA | 4.96 | — |
| 3 |  Beauty By K2Nashville, TN | B 77How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%88+44Reliability 21%85+18.2Momentum 11%64+7.3Track record 10%38+3.8Accountability 7%48+3.4Experts Score= 77Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––BDC | 4.99 | — |
| 4 |  Creations Art and BeautyHemet, CA | B 74How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%85+42.5Reliability 21%92+19.7Momentum 11%33+3.8Track record 10%42+4.2Accountability 7%48+3.4Experts Score= 74Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––DCC | 4.99 | — |
| 5 |  Indigo Beauty CollectiveNashville, TN | B 68How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%68+23.8Reliability 15%73+11Craft & service 20%81+16.2Value 10%46+4.6Momentum 8%71+5.7Track record 7%82+5.7Accountability 5%17+0.9Experts Score= 68Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BBACBAF | 4.97 | — |
| 6 |  XtheticsWeston, WI | B 68How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%82+41Reliability 21%82+17.6Momentum 11%48+5.5Track record 10%2+0.2Accountability 7%48+3.4Experts Score= 68Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––CFC | 5.00 | $126 |
| 7 |  Leanna Marie ArtistryHemet, CA | B 65How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%62+21.7Reliability 15%53+8Craft & service 20%96+19.2Value 10%54+5.4Momentum 8%48+3.8Track record 7%62+4.3Accountability 5%48+2.4Experts Score= 65Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BCACCBC | 5.00 | — |
| 8 |  Maven Beauty Co.Weston, WI | B 62How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%75+37.5Reliability 21%67+14.4Momentum 11%48+5.5Track record 10%8+0.8Accountability 7%48+3.4Experts Score= 62Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB––CFC | 5.00 | — |
| 9 |  Modern Mamacita Cosmetic TattooHemet, CA | B 62How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%92+32.2Reliability 15%88+13.2Craft & service 20%27+5.4Value 10%21+2.1Momentum 8%48+3.8Track record 7%48+3.4Accountability 5%48+2.4Experts Score= 62Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AADDCCC | 5.00 | — |
| 10 |  Perfect Little Lashes & Beauty EnhancementsHemet, CA | B 61How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%72+36Reliability 21%62+13.3Momentum 11%48+5.5Track record 10%25+2.5Accountability 7%48+3.4Experts Score= 61Not enough data for craft & service, value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB––CDC | 5.00 | — |
| 11 |  Beautiful Now EstheticsWeston, WI | B 60How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 44%78+34.1Reliability 19%73+13.7Value 13%11+1.4Momentum 10%48+4.8Track record 9%35+3.1Accountability 6%48+3Experts Score= 60Not enough data for craft & service; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB–FCDC | 5.00 | — |
| 12 |  Pink Mantis BeautyNashville, TN | C 52How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 50%58+29Reliability 21%45+9.6Momentum 11%19+2.2Track record 10%52+5.2Accountability 7%83+5.9Experts Score= 52Not enough data for craft & service, value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | CC––FCA | 4.96 | — |
What jobs cost
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Hairstyling | $130 | $170 | $282 | 0% |
| Haircut | $41 | $61 | $76 | 0% |
Was the price fair?
All price verdicts left with reviews.
Price verdicts by year
Share calling it great / reasonable / overpriced.
How we grade
Satisfaction (35%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume.
Reliability (15%) — How rarely jobs go badly: share of 1–2★ reviews in the last 24 months (fewer = better).
Craft & service (20%) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — net praise per review.
Value (10%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights.
Momentum (8%) — Last 12 months vs lifetime average — improving or slipping.
Track record (7%) — Review volume and years with reviews.
Accountability (5%) — Owner replies to 1–3★ reviews.