The Best Makeup Artists in Apopka, FL
We graded 10 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 24,218 Google reviews of 147 top-rated makeup artists nationwide; 10 of them in Apopka, FL. Updated November 9, 2026.
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Best makeup artists in Apopka for eyebrows
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Permanent Beauty by IrinaHow Job match is calculatedBuilt only from reviews Google tagged “Eyebrows”:Stars on this job 55%5.00★Number of such jobs 25%15Overall Experts Score 20%98Job match= 97Stars are pulled toward the category average (4.91★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.97
Jo Michelle Pro MakeupHow Job match is calculatedBuilt only from reviews Google tagged “Eyebrows”:Stars on this job 55%5.00★Number of such jobs 25%7Overall Experts Score 20%99Job match= 90Stars are pulled toward the category average (4.91★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.90Job match = this company’s ★ on reviews Google tagged “Eyebrows” (shrunk toward the category average when there are few), how many such jobs it has done, and its overall Experts Score.
What customers said about eyebrows
Permanent Beauty by IrinaIrina is a skilled artist and a perfectionist with the details of her work. I could not give a her a higher recommendation!!
Jo Michelle Pro MakeupI did Ombré brows with Jo and I am overjoyed with the results. Not only did she do an amazing job, but the process was so easy. I was really anxious going into it, but she explained everything as she went and eased my mind. Her studio was a vibe, with the perfect playlist and comfortable seating. It was exactly what…
Permanent Beauty by IrinaI’m extremely pleased with the service. I absolutely love my eyebrows! I recommend Irina 100%. She’s very professional, and talented. She explained every step of the process. Plus the ambiance is very peaceful and relaxing.
Permanent Beauty by IrinaIrina is a perfectionist and her attention to detail is incredible. I’ve recommended her to several people and will continue.
Permanent Beauty by IrinaThis is my second time seeing Irina for ombré brows. My brows look very natural and the process was almost pain free in comparison to the messy and painful old microblading technique I’ve had in the past. They also last longer. I’m extremely happy the results. Thank you Irina.
Permanent Beauty by IrinaI remember that I almost attacked a lady with perfect eyebrows to find out who made them. I would never ever trust anyone else but Irina with my eyebrows and eyeliners. She is the best of the best!! Super professional, beautiful and pleasant to be around.
Overall ratings
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of makeup artists).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 | Jo Michelle Pro MakeupApopka, FL | A 99How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%98+25.6Value 15%100+15.2Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAA– | 4.99 | — |
| 2 | Permanent Beauty by IrinaApopka, FL | A 98How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%100+58.7Reliability 26%99+25.8Value 15%90+13.7Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAA– | 5.00 | — |
| 3 |  AV Lash Beauty- Lashes + BrowsApopka, FL | A 98How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%98+67.8Reliability 31%99+30.5Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 4.98 | — |
| 4 |  Laura Reynolds Artistry Hair & Makeup TeamApopka, FL | A 96How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%97+52.9Reliability 24%98+23.8Value 14%100+14.1Replies to reviews 7%73+5.2Craft & service penalty97−0.3Experts Score= 96Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAB | 4.97 | — |
| 5 |  Jenni Star's Beauty CreationsApopka, FL | A 95How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%97+67.2Reliability 31%92+28.3Experts Score= 95Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 4.97 | $79 |
| 6 |  Kiss and Makeup OrlandoApopka, FL | A 94How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%97+56.9Reliability 26%95+24.8Value 15%83+12.6Experts Score= 94Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAA– | 4.98 | — |
| 7 |  Haley Finegan Hair and MakeupApopka, FL | A 94How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%96+66.5Reliability 31%90+27.7Experts Score= 94Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 4.97 | — |
| 8 |  M3 BeautyApopka, FL | A 89How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%92+50.2Reliability 24%91+22.1Value 14%84+11.9Replies to reviews 7%79+5.6Craft & service penalty89−1.1Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAB | 4.93 | — |
| 9 | A 87How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%94+59.7Reliability 28%92+26Replies to reviews 8%21+1.7Experts Score= 87Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AD | 4.94 | $108 | |
| 10 |  Allure StudioApopka, FL | B 73How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%90+49.1Reliability 24%72+17.5Value 14%100+14.1Replies to reviews 7%17+1.2Craft & service penalty91−0.9Momentum penalty24−7.6Experts Score= 73Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABAADF | 4.93 | $124 |
What jobs cost
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Hairstyling | $43 | $58 | $108 | 0% |
| Haircut | $30 | $43 | $58 | 100% |
| Hair coloring | $108 | $152 | $214 | 100% |
| Makeup services | $118 | $141 | $179 | 0% |
| Eyelash extensions | $93 | $126 | $148 | 0% |
| Hair highlighting | $185 | $246 | $371 | 0% |
| Blowouts | $38 | $54 | $109 | 100% |
| Shampoo & conditioning | $55 | $130 | $214 | 0% |
| Bridal services | $124 | $185 | $282 | 100% |
| Eyebrow threading | $3 | $5 | $11 | 0% |
| Manicure | $56 | $71 | $88 | 100% |
| Eyebrow shaping | $3 | $8 | $23 | 0% |
Makeup Artists in Apopka, FL at a glance
How the 10 makeup artists we rated in Apopka, FL compare, and what customers praise most.
Experts Score grades
A = score 80+, F = below 20.
- Grade A990%
- Grade B110%
- Grade C00%
- Grade D00%
- Grade F00%
Google ratings
Average stars per company.
- 4.90★ and up10100%
- 4.80–4.89★00%
- 4.60–4.79★00%
- Below 4.60★00%
What customers praise
Share of Google review highlights.
- Quality2,28929%
- Professionalism2,38230%
- Responsiveness00%
- Punctuality1,65321%
- Value1,60820%
Was the price fair?
All price verdicts left with reviews.
- Great price23071%
- Reasonable8827%
- Overpriced52%
- Not sure31%
Price verdicts by year
Share calling it great / reasonable / overpriced.
How we grade
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.