The Best Makeup Artists in New Jersey
We graded 10 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 21,884 Google reviews of 137 top-rated makeup artists nationwide; 10 of them in New Jersey. Updated November 5, 2026.
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Best makeup artists in New Jersey for eyelash enhancements
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Vargas Beauty ArtsHow Job match is calculatedBuilt only from reviews Google tagged “Eyelash enhancements”:Stars on this job 55%5.00★Number of such jobs 25%4Overall Experts Score 20%87Job match= 92Stars are pulled toward the category average (4.90★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.92Job match = this company’s ★ on reviews Google tagged “Eyelash enhancements” (shrunk toward the category average when there are few), how many such jobs it has done, and its overall Experts Score.
What customers said about eyelash enhancements
Vargas Beauty ArtsShe made the makeup for my wedding a dream!!!! I recommend Ana for any bride, or anyone who wants beautiful, quality results!
Vargas Beauty ArtsAnabel was amazing!!! Let me start by saying I needed a same day appointment and God willing she was able to accommodate me in a timely manner. She took her time and has a great personality. I can be shy and she made me feel welcomed and like a friend. Let’s not forget the amazing decor and cleanliness 🤩 I look…
Vargas Beauty ArtsAnnabel Vargas did my daughters make up and hair for her sweet 16 and she absolutely loved it! so did I, my daughter danced all night and her hair and makeup was still perfect 😍 plenty of compliments thank you Annabel for making my daughters day extra special 🥰
Overall ratings
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of makeup artists).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 |  Tulsi Threading & Hair SalonUnion City, NJ | A 95How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%98+62.3Reliability 28%97+27.4Replies to reviews 8%60+4.9Experts Score= 95Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AB | 4.96 | $11 |
| 2 |  The Davmakeup StudioUnion City, NJ | A 89How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%91+63Reliability 31%85+26.2Experts Score= 89Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 4.94 | — |
| 3 |  Total Image Beauty AcademyUnion City, NJ | A 88How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%80+19.4Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty93−0.7Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAA | 4.88 | — |
| 4 | Vargas Beauty ArtsUnion City, NJ | A 87How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%94+59.7Reliability 28%91+25.7Replies to reviews 8%24+2Craft & service penalty99−0.1Experts Score= 87Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAA–AD | 4.89 | — |
| 5 |  Angie Beauty SalonSecaucus, NJ | A 84How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%83+45.3Reliability 24%78+18.9Value 14%100+14.1Replies to reviews 7%81+5.7Experts Score= 84Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABAAAA | 4.80 | $162 |
| 6 |  Lash Me Beauty StudioUnion City, NJ | A 82How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%85+54Reliability 28%78+22Replies to reviews 8%96+7.9Momentum penalty76−2.4Experts Score= 82Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AB––BA | 4.88 | — |
| 7 |  Piped By MartinaUnion City, NJ | A 81How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%86+54.6Reliability 28%81+22.9Replies to reviews 8%37+3Experts Score= 81Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AD | 4.87 | — |
| 8 |  Diamond Unisex Beauty Salon (Threading & Lash Bar)Secaucus, NJ | A 80How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%85+46.4Reliability 24%75+18.2Value 14%82+11.6Replies to reviews 7%100+7.1Craft & service penalty72−2.8Experts Score= 80Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABBAAA | 4.82 | $8 |
| 9 |  Amber Brows Beauty SalonUnion City, NJ | A 80How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%79+43.1Reliability 24%70+17Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty96−0.4Momentum penalty93−0.7Experts Score= 80Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BBAAAA | 4.81 | $17 |
| 10 |  The Chique CollectiveUnion City, NJ | B 77How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%93+50.7Reliability 24%90+21.8Value 14%36+5.1Replies to reviews 7%23+1.6Craft & service penalty79−2.1Experts Score= 77Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AABDAD | 4.87 | $76 |
What jobs cost
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Haircut | $30 | $43 | $58 | 100% |
| Hairstyling | $41 | $53 | $82 | 0% |
| Hair coloring | $111 | $155 | $214 | 100% |
| Makeup services | $118 | $141 | $179 | 0% |
| Eyelash extensions | $93 | $126 | $148 | 0% |
| Hair highlighting | $185 | $246 | $371 | 0% |
| Blowouts | $35 | $52 | $94 | 100% |
| Shampoo & conditioning | $55 | $130 | $214 | 0% |
| Bridal services | $124 | $185 | $282 | 100% |
| Eyebrow threading | $3 | $5 | $11 | 0% |
| Eyebrow shaping | $3 | $8 | $23 | 0% |
| Manicure | $53 | $71 | $89 | 100% |
Makeup Artists in New Jersey at a glance
How the 10 makeup artists we rated in New Jersey compare, and what customers praise most.
Experts Score grades
A = score 80+, F = below 20.
- Grade A990%
- Grade B110%
- Grade C00%
- Grade D00%
- Grade F00%
Google ratings
Average stars per company.
- 4.90★ and up220%
- 4.80–4.89★880%
- 4.60–4.79★00%
- Below 4.60★00%
What customers praise
Share of Google review highlights.
- Quality2,04329%
- Professionalism2,13130%
- Responsiveness00%
- Punctuality1,45221%
- Value1,41820%
Was the price fair?
All price verdicts left with reviews.
- Great price23071%
- Reasonable8827%
- Overpriced52%
- Not sure31%
Price verdicts by year
Share calling it great / reasonable / overpriced.
How we grade
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.