The Best Tattoo Parlors in Wisconsin
We graded 9 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 4,230 Google reviews of 19 top-rated tattoo parlors nationwide; 9 of them in Wisconsin. Updated October 28, 2026.
Find the right company for your job
Pick the job — we re-rank companies by how customers rated that exact job.
Best tattoo parlors in Wisconsin for tattoo cover-ups & reworkings
Clear ✕Job match = this company’s ★ on reviews Google tagged “Tattoo cover-ups & reworkings” (shrunk toward the category average when there are few), how many such jobs it has done, and its overall Experts Score.
What customers said about tattoo cover-ups & reworkings
I booked a half day with Nick Monty. I left a whole new person! I came in for a shark tattoo, and as he was doing it he noticed a bad tattoo on my arm that I was pretty self conscious about. He not only offered to fix it but did such an amazing job doing so! Staff was super friendly as I entered and I felt so welcome there. Definitely a new favorite shop!
Laina did a custom piece for me a couple of years ago. It was a cover-up. The new tattoo was a memorial piece for my dad. It has an anchor for my dad being in the Marines, as well as the month flowers of May, the month he was born, and September, the month he passed away. She did the piece a couple of years ago, but…
I adore this place. I come here for all of my tattoos. Hailey was helped me design and implement over 10 tattoos which is amazing as I'm artistically useless. I've let no one but Kara touch my hair for 25 years. Since I've been coming here I've gotten nothing but great comments on my hair and tattoos and plan on…
Allie is the best! I’ve gotten a few tattoos done by her now and I highly recommend.
Once you get a tattoo from Joe you'll go nowhere else. Joe is kind, professional, funny and humble. He is a true artist and has THE GENTLEST hand in tattoos. I trust Joe with putting something permanent on my body and I have never regretted it. The shop has a $150 minimum so if you have a very small tattoo you want,…
The quality of the work cant be beat! Anything you need from simple tattoos to very complicated work they have you covered. The atmosphere is 2nd to none! Everyone is happy and joking around. The prices fothe quality of work can not be beat! If your looking for tattoos or piercings this is the place for you. Go see…
Overall ratings
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of tattoo parlors).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 | Black Thorn TattooKimberly, WI | A 98How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%99+68.5Reliability 31%96+29.5Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 5.00 | $462 |
| 2 | A 98How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%99+68.5Reliability 31%96+29.5Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 5.00 | $153 | |
| 3 | A 98How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%99+62.9Reliability 28%99+28Replies to reviews 8%88+7.2Experts Score= 98Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AA | 4.99 | $96 | |
| 4 | B 79How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%81+44.2Reliability 24%90+21.8Value 14%87+12.3Replies to reviews 7%38+2.7Craft & service penalty81−1.9Experts Score= 79Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAD | 4.81 | — | |
| 5 | B 79How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%82+52.1Reliability 28%88+24.8Replies to reviews 8%25+2.1Experts Score= 79Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AD | 4.83 | $167 | |
| 6 | B 73How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%75+40.9Reliability 24%80+19.4Value 14%66+9.3Replies to reviews 7%100+7.1Craft & service penalty66−3.4Experts Score= 73Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BABBAA | 4.70 | $189 | |
| 7 | B 65How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%75+51.9Reliability 31%60+18.5Momentum penalty48−5.2Experts Score= 65Not enough data for value, replies to reviews; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB––C– | 4.83 | $374 | |
| 8 | C 40How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%53+33.7Reliability 28%22+6.2Replies to reviews 8%19+1.6Momentum penalty86−1.4Experts Score= 40Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | CD––AF | 4.57 | $173 | |
| 9 | D 22How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%36+19.6Reliability 24%14+3.4Value 14%44+6.2Replies to reviews 7%13+0.9Craft & service penalty60−4Momentum penalty58−4.2Experts Score= 22Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | DFBCCF | 4.49 | $123 |
What jobs cost
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Tattoos | $114 | $183 | $340 | 0% |
| Tattoo design | $74 | $132 | $233 | 0% |
| Fine line tattoos | $132 | $203 | $359 | 0% |
| Color ink tattoos | $144 | $236 | $536 | 0% |
| Piercings | $20 | $60 | $81 | 0% |
| Tattoo cover-ups & reworkings | $183 | $374 | $485 | 0% |
| Ear piercing | $72 | $108 | $132 | 100% |
| Solid black work tattoos | $169 | $236 | $410 | 0% |
| Abstract tattoos | $139 | $224 | $614 | 0% |
| Custom tattoo lettering | $131 | $225 | $360 | 0% |
Tattoo Parlors in Wisconsin at a glance
How the 9 tattoo parlors we rated in Wisconsin compare, and what customers praise most.
Experts Score grades
A = score 80+, F = below 20.
- Grade A333%
- Grade B444%
- Grade C111%
- Grade D111%
- Grade F00%
Google ratings
Average stars per company.
- 4.90★ and up333%
- 4.80–4.89★333%
- 4.60–4.79★111%
- Below 4.60★222%
What customers praise
Share of Google review highlights.
- Quality15530%
- Professionalism15730%
- Responsiveness00%
- Punctuality10520%
- Value10720%
Was the price fair?
All price verdicts left with reviews.
Not enough data yet.
Price verdicts by year
Share calling it great / reasonable / overpriced.
How we grade
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.

